article thumbnail

Understanding Content Targeting: 6 Steps to getting it Right

Hinge Marketing

You know you need to create premium content in order for your online marketing strategy to work – but have you focused on the issues and topics that keep your target audience up at night? Does your audience really understand the relevancy of the services you offer? How Hinge Can Help.

article thumbnail

8 Steps to Success with Manufacturing Marketing

Oktopost

8 Steps to Success With Manufacturing Marketing. Digital marketing can be a daunting topic, full of industry lingo and TLAs. It’s no wonder then that so many traditional manufacturers stay away from online marketing techniques. Events, industry magazines, and a good reputation have been your marketing strategy for years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating a Digital Marketing Strategy for Your A/E/C Firm: Why It’s Critical

Hinge Marketing

But our research shows the A/E/C industry to be the slowest of all the professional services in adopting online marketing techniques. The few A/E/C firms that have capitalized on the potential of online marketing are attracting new leads and building a tangible competitive advantage. Here’s why.

article thumbnail

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

article thumbnail

Recognizing our Agency Partner Founding Members

Sprout Social

Eighty Three Creative is a full-service marketing agency offering everything from brand creative and production to result generated digital experiences. eSpark Media is a digital marketing agency specializing in revenue building and sales generation. Lead to Conversion. eSpark Media. Hype Well Media. Idea Grove.

article thumbnail

Content Marketing to Generate and Qualify Website Leads

Hinge Marketing

Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.

article thumbnail

GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

Go Beyond SEO

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. The shift of the customer journey to digital platforms has irreversibly changed the way that firms interact with their clients.