Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”
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markempa
APRIL 27, 2017
This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. Do you use a sales tone or an empathetic tone?
DealSignal
OCTOBER 4, 2021
Without getting too into the weeds, demand generation is essentially an umbrella term that covers a full range of marketing activities and initiatives that touch every aspect of the buyer’s journey—from initial interest to purchase to customer upselling and retention. Plus, sales will love you for it! Let’s get started.
DealSignal
OCTOBER 4, 2021
Without getting too into the weeds, demand generation is essentially an umbrella term that covers a full range of marketing activities and initiatives that touch every aspect of the buyer’s journey—from initial interest to purchase to customer upselling and retention. Plus, sales will love you for it! Let’s get started.
Terminus
OCTOBER 29, 2021
A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
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