SnapApp

AUGUST 9, 2017

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. No section on storytelling would be complete without mentioning Chipotle: A Love Story. Tactic 7: Educate With Explainer Videos.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The site is not doing an optimal job of storytelling and getting me to offer my email address. The white paper offered earlier should be included here on a side bar, where there can be opportunity for lead capture in order to receive the quality content.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. Imagine a campaign that delivered content across your browser, television, and Google Glass.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Webbiquity

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 360

Marketing Budget Paid Content ROI Marketing & Strategy 360

ClearVoice

JULY 12, 2022

Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Hubspot

OCTOBER 2, 2013

You may be writing about some boring industry concept, but that doesn''t mean you can''t weave in a little storytelling. In most cases, you can get away with a conversational, informal tone in your writing -- especially if the writing is going on a blog, not in an academic paper. 10 Ways to Make Your Content More Fun to Read.

Content 28

Content Microsite Creativity CAN-SPAM 28

DivvyHQ

NOVEMBER 22, 2017

Whether for a product launch, sales pitch, or entertaining customer feature, animated explainers are a great storytelling device. Ceros – Ceros is a content marketing software for building microsites, campaign experiences, infographics, ebooks and more. If you are planning an interview-based podcast, this is your go-to option.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168