Back to Basics: Tips and Tricks for Demand Generation Success
Adobe Experience Cloud Blog
OCTOBER 19, 2016
Based on their demographics and behaviors, you can score them in your marketing automation platform to determine which leads are marketing qualified leads (MQLs), which are prospects who have a good chance of becoming customers. But if a salesperson decides to reject, or recycle, an MQL, it goes back to marketing for further nurturing.
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