4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing
Marketing Insider Group
AUGUST 3, 2020
But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong. Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category. Furthermore, data analysis is incredibly tedious and boring.
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