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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

When you send an email to an email address in your database or newsletter subscription, that person will see the email. If you are able to personalize the subject line, that can help increase the open rate by 22.2%. This is when you’ll discover when a person is most likely to open their email. Email isn’t going anywhere.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). Increase response rates.

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7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

When you send an email to an email address in your database or newsletter subscription, that person will see the email. If you are able to personalize the subject line, that can help increase the open rate by 22.2%. This is when you’ll discover when a person is most likely to open their email. Email isn’t going anywhere.

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Email Marketing Vs Chatbots - Which is Best for Your Business?

SendX

They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. This permission of “here is my email, please send me content” means you’re only reaching out to those who want to hear from you. But now you need leads.

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10 exceptional welcome email examples you can steal (and why they work)

ConvertKit

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

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8 Email Marketing Mistakes that Decrease Conversion Rates

Mailmunch

40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . 59% of B2B marketers prefer email for lead generation. Lack of CTAs .