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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

We’ve combed through the findings from Fospha’s marketing ecommerce report to uncover why Meta has become such a dominant force in the industry. Let’s find out how marketers can capitalize on Meta’s reach to help build their brand identity. I also discuss what makes it great for top-of-the-funnel brand awareness.

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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP. Congratulations, Talissa. Cultivate Award.

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

ClickZ

Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. Determine where you’re going to put your online ads for the best ROAS. Image Source 6.

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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. Types of Social Media Testing: What Variables Should You Test? How can you make sure that you’re getting the best performance out of your ads?

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Accelerate Agency shortlisted for ‘Best Use of Data’ at the UK Growth Awards 2020

accelerate agency

The UK Digital Growth Awards is about celebrating exceptional agencies, the great work and talent that have driven digital growth and sales across all sectors and can demonstrate real and tangible results to the bottom line. The building society wanted to expand their marketing share by attracting: . Metropolitan residents .

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Eclipsing the 3 Key Marketing Analytics Concerns

LeadsRX

In Part 1 of this “analytics hurdles” topic , we explored the 5 biggest obstacles facing marketers when it comes to collecting and using marketing data: poor quality data, inability to manage data, getting lost in data, trusting instinct over data, and shallow and vague customer data. Analytics Don’t Match a Marketer’s Personal Bias.