ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Content4Demand

JANUARY 15, 2021

Do you have content in a wide variety of the formats your buyers prefer, or are there new formats you might leverage to reach more of your target audience? Align Content with Marketing Strategy. Pull short clips from videos and webinars to use on social media channels. A well-executed audit will give you these insights.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. Here are 5 ways that incorporating speaking into your marketing strategy will benefit your firm: 1. Showcases Your Subject Matter Experts (SMEs) and Thought Leadership.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Directive Agency

SEPTEMBER 3, 2019

So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that I’ve used that deliver results consistently. Let your audience know what you’re up to! Establish yourself as a subject matter expert (SME)?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

thePoint

MAY 19, 2020

One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). Here are some best practices for today’s virtual events to keep in mind: Develop guidelines for the SMEs (Subject Matter Experts). Template for slides.

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52