Martech Advisor

NOVEMBER 25, 2019

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

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Phishing Brand Identity Branding Privacy Policies 69

Adobe Experience Cloud Blog

APRIL 17, 2013

For email marketing deliverability and success , the message and creative composition is a key component to overall campaign performance. Sense of urgency. When evaluating email marketing deliverability, you need to determine how your readers will view your email. Privacy policy URL. Phishing URL.

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Design Deliverability Privacy Policies Phishing 48

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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Deliverability Top of Funnel Best Practices CAN-SPAM 181