EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

QuanticMind

MAY 17, 2018

Nothing is as frustrating as knowing an amazing marketing technique exists like PPC, but not knowing how to optimize it to increase PPC Sales. No one needs to tell you, for instance, that PPC advertising works. The post How to Increase PPC Sales by 150% [Case Study] appeared first on QuanticMind.

Case Study 40

Case Study Case Studies PPC Studies 40

QuanticMind

DECEMBER 6, 2016

The changing customer decision journey is one of the most important new PPC trends. How does it affect your paid search campaigns? One of the most important new PPC trends emerging today is the changing face of the customer decision journey. As you can imagine, this has an effect on paid search campaigns!

PPC 40

PPC Trends Digital Marketing Funnels Advertising Funnels 40

QuanticMind

OCTOBER 23, 2018

The Wall Street Journal reports that 51 percent of consumers use voice search in their cars, and 39 percent use voice assistants in their homes. And these statistics are only increasing as more consumers become both familiar and comfortable with voice search technology for their day-to-day activities.

PPC 40

PPC Google Ads Optimization 40

Webbiquity

JUNE 23, 2015

Marketers spend a lot of money online; overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). And in PPC search ads, 86% of all ad impressions accrue to the top four spots.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. The Difference Between Traditional PPC and Google Shopping Campaigns. Demand Generation Search Engine Marketing Blog'

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Unbounce

MAY 27, 2021

The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. Daniel joined CD Baby about three years ago after working as a healthcare and retail marketer.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

QuanticMind

MAY 23, 2019

In essence, each calculation is based on a range of statistical data about costs and revenue related to each keyword, in addition to time series trends. The post Think Beyond PPC, Invest in Revenue-Per-Click Advertising appeared first on QuanticMind. The end result is more profitable performance: what we’re all after.

PPC 40

PPC Advertisements Advertising SEM 40

Spiralytics

AUGUST 29, 2019

If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! A Brief History of Search Ads. Search Advertising Platforms. Search Advertising Trends & Statistics. How to Build a Solid Search Advertising Strategy.

SEM 91

SEM Search Engine Marketing Statistics Advertisements 91

Webbiquity

MARCH 1, 2016

The top local markets where SMBs spend budgets on paid search advertising include New York City, $248 million; Chicago, $196 million; Dallas, $142 million; Atlanta, $134 million; Philadelphia, $128 million; Detroit, $118 million; and Boston, $112 million. 59% also use paid search / SEM. A mere 12% use PPC ads. (

SEM 100

SEM Paid Content Stats SEO 100

QuanticMind

MARCH 27, 2019

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Many PPC managers today prefer to use manual bidding because it’s highly customizable. Using predictive analytics, the platform can help PPC managers effectively see around corners, informing strategies for growth.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

Webbiquity

JANUARY 10, 2010

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. .&# by PPC Hero.

Adwords 100

Adwords Tips PPC Tactics 100

QuanticMind

OCTOBER 12, 2016

Search engine advertising remains a challenging field that is constantly changing. For example, if your search engine marketing strategies don’t account for expanded text ads (ETAs), product listing ads (PLAs) and cross-device, it’s clear you’re missing out.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Both are free, but one is considerably faster and more thorough. In practice, both are probably needed.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

QuanticMind

MAY 8, 2019

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Seasonal decreases in search volume can also lead to budget spend problems.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Directive Agency

AUGUST 8, 2017

Search engine marketing is more than just organic traffic. As opposed to organic optimization, which requires long-term link building and improving the keyword orientation over time, PPC is different. PPC also gives you a way to track your results in a way that organic link building doesn’t.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Marketing Insider Group

NOVEMBER 9, 2010

as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Your statistics back up my thinking! And they are more likely to buy from people they know, like and trust.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

QuanticMind

NOVEMBER 29, 2018

Data sources include on-site behavior, your brand’s social media mentions, performance of your internal sales teams, advertising market share, which, when combined, can drive data insights to help make better business decisions. Mobile prioritization affects all areas of search engine marketing (SEM), including SEO and PPC advertising.

Marketing AI 40

Marketing AI Mobile Advertising Business Mobile Marketing 40

EMagine B2B Blog

FEBRUARY 2, 2015

In order to maintain the integrity of PPC statistics, we make sure that all landing pages we create are not indexed by Google. B2B Web Strategy Search Engine Marketing SEO' I hope this blog post has cleared up some of the SEO issues you may be experiencing!

Webinar Metrics 40

Webinar Metrics SEO B2B Landing Pages 40

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Thus, it stands to reason that these devices and the power of voice technologies are also the future of search. In short, users simply want to ask questions and receive an answer — as they would in any conversation.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Webbiquity

NOVEMBER 5, 2019

Retail statistics show that 47% of online shoppers expect a web page to load within two seconds. B2B buyers are often more pressed for time than the average consumer, making page speed even more essential for B2B marketing. Statistics. Take Advantage of New PPC Search and Display Advertising Capabilities.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

EMagine B2B Blog

FEBRUARY 3, 2019

With the release of Google’s broad match modifier, search engine marketers have questions. How I do make the most of it in my digital marketing strategy? If you’ve done much search engine marketing, you’ve probably stumbled across this search term organizational structure: Ad Group 1: Running Shoes – Broad.

Paid Content 60

Paid Content PPC Long Tail Marketing Marketing Budget 60

QuanticMind

APRIL 29, 2019

Manual PPC bidding versus automated PPC bidding. Let’s take a look at the needs and the philosophical goals of search engine marketing and PPC bidding. to make big or small tweaks and test the performance, providing control to the PPC bidding optimization effort. Manual Bidding.

PPC 40

PPC Automation Budget Programs SEM 40

KoMarketing Associates

JULY 25, 2008

A combined placement and content reporting dashboard allows you to see statistics broken down from each listed placement, as well as what the Content Network generated as a whole. Your Placement Campaign also counted against the Google imposed limit of 20 active campaigns. Placements are implemented by Ad Group.

Google 120

Google PPC Comparison Advertisements 120

Marketing Insider Group

MAY 12, 2010

Reverse-engineer previous tactics that have delivered exactly what your sales peers have asked for. There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. Use past performance to determine what worked. This is a quantifiable science.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Only B2B

DECEMBER 16, 2022

However, you should also include some dynamic material to balance out your content marketing approach. Search Engine Marketing and Pay-Per-Click Advertising. Another wonderful technique to get in front of potential prospects at a low cost is through search engine marketing (SEM) or pay-per-click (PPC) campaigns.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

QuanticMind

APRIL 9, 2019

PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. With automated bidding technology, it’s possible to create bid adjustments for all audience types: Remarketing, Custom Affinity, Affinity, and In-Market. The Bottom Line.

PPC 44

PPC Adwords Mobile Advertising Budget Programs 44

QuanticMind

APRIL 23, 2019

On the other hand, the absolute Volume numbers can be viewed as a barometer of the statistical significance of each conversion point: the bigger the sample size, the more likely that information is to tell us something about the future. Similarly, one ‘Loan Application’ averages 20x the predictive power of one ‘Contact Form Fill’.

Top of Funnel 40

Top of Funnel Conversion SEM Advertising Funnels 40

QuanticMind

OCTOBER 24, 2017

8 Hidden PPC Reports to Find Out” by Aaron Levy. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. 8 Hidden PPC Reports to Find Out .

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Outgrow

JULY 14, 2022

Affiliate marketing is a multi-billion dollar industry that is estimated to reach $12 billion in 2022. These eye-opening statistics show that the conjecture around “Is affiliate marketing dead?” is mere speculation, and affiliate marketing is, in reality, far from dead. Affiliate marketing statistics reveal a 0.5%

Paid Content 59

Paid Content Paid Search Agency Planning Outgrow 59

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

ClickDimensions

MARCH 8, 2023

DNS (Domain Name System)- A system that will convert website domain names into IP addresses so they can load in your web browser. GA (Google Analytics)- A web analytics service provided by Google to give you detailed statistics about your website’s traffic. With this information, you can make improvements to your website.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

QuanticMind

MARCH 23, 2017

Day 3 of #SMX West brings with it new tactics for audience targeting, insights on PPC for brands and important reminders on testing best practices. YouTube offers powerful and impressive demographic and engagement statistics: More 18-34 and 18-49 year olds are reached by YouTube than any cable network in the US. SMX West 2017, Day 3.

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40

Single Grain

AUGUST 1, 2019

If, for example, your business depends on organic traffic and you really need to improve your search engine rankings, leveraging SEO tools like Moz , SEMRush or Ahrefs might be a good place to start. PPC Advertising. It’s great for monitoring competitors’ display advertising and search engine marketing strategies.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101