Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

SME 190

SME Work Management Tips Content 190

Content Standard

OCTOBER 17, 2018

Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity. Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. Image attribution: Ross Sneddon.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? When Dan McDermott started at Epsilon in 2013, thought leadership responsibilities fell on a lot of different people’s shoulders. Epsilon faced this exact problem in 2018.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

nDash

NOVEMBER 7, 2018

Thought-leaders / influencers. SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. Expertise: The more common scenario is that a company needs a writer who possesses specific subject matter expertise, for the purpose of producing top-of-funnel thought leadership content.

Communities 55

Communities Top of Funnel SME Content 55

Heinz Marketing

APRIL 4, 2022

So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We bring a Keyfactor SME, of course, and our executives so it’s more peer to peer, but no presentations, no product pitches. It’s going to take me a day.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

EveryoneSocial

APRIL 23, 2020

This isn’t ideal because we encourage users to not only share at least 50% of their content from 3rd party sources (to establish objectivity and SME-status) and to also read/learn about intel such as competitive and client news, productivity improvements, etc. “Content” is No Longer Just Link-Based Article.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Lead Scoring Lead Ranking 52

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. 5) CIM Marketing Excellence Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71