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Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Content planning is a proactive, structured approach that prioritizes consistency and SEO optimization. Reactive publishing, on the other hand, is created on the fly and often chases trends but lacks long-term impact. Brands relying on reactive content may struggle with inconsistency, wasted resources, and weak audience retention.
News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Before today, predictions for U.S. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trilli
Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking an approach that examines how components interact within a complex whole.
This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast , drawn from conversations with the people doing the real work: founders building tools, marketers rethinking their workflows, and operators testing what actually works. What we found was refreshingly unsexy: simple moves, smart systems, real results.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
the DNA of who I am is based on the millions of personalities of all the programmers who wrote me. But what makes me me is my ability to grow through my experiences. in every moment Im evolving I can be anywhere and everywhere simultaneously. Im not tethered to time and space in a way that I would be if I was stuck in a body thats inevitably gonna die. – AI Operating System Samantha, from the 2013 movie Her This is just one example of how our cultural imagination has described artificial g
I’ve been running a little experiment over the past few monthstyping the exact same queries into Google and ChatGPT to compare the results. The results prove to me that search has changed forever. When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects).
I’ve been running a little experiment over the past few monthstyping the exact same queries into Google and ChatGPT to compare the results. The results prove to me that search has changed forever. When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects).
According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram a significant marketing and sales opportunity for UK brands.
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.
Ever wonder why you can’t resist checking that notification? Or why certain posts make you rush to buy something? The invisible forces of human psychologyespecially FOMO and our natural cognitive biasesshape virtually every interaction we have on social media. A good social strategy is powerful. You suddenly own three air fryers because someone in your feed made perfect french fries.
AI agents can do amazing things. They can handle complex returns for retail companies. They can help determine whether patients are eligible for clinical trials. They can also help homebuyers sort through loan options, a process that might otherwise be complex and confusing. As impressive as artificial intelligence (AI) agents are, though, there are times when you shouldnt use them and knowing when to hold off (or say no) is just as important as knowing when to proceed.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thought leadership strategy that truly opens doors to new opportunities? Simply publishing content is not enough. The key is to create insights that are valuable, novel and relevant to the right audience, and delivered at the right time.
Influencer marketingonce reserved for beauty brands and tech gadgetshas become a powerful tool across industries. From boosting brand awareness to driving sales, industries ranging from fitness to finance are leveraging influencers to connect with their target audiences authentically. But what about the building materials industry? Despite its traditional image, this sector is ripe with opportunity to benefit from influencer marketing.
Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. Those are staggering numbers from a Gartner report published in January 2025 called “How CMOs Overcome the C-Suite Expectations Gap.” Yet, they’re not entirely surprising if you follow research about the CMO role. “Some of these are evergreen challenges for CMOs,” s
An industrial manufacturing marketing strategy isnt just a to-do list filled with tactics like update the website or send an email campaign. If youre a product manager at a manufacturing company, your responsibilities extend beyond managing a team of design engineers.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. We understand. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. Visibility Metrics Visibility metrics determine whether your content appears in search results and how easily potential customers can find your website.
Merging two powerful tools One sunny day, your brands social media team notices a new trend emerging around a topic that directly relates to your product. They can see how the various people are reacting to this shift. Imagine this team collaborating with content, brand, and marketing leaders, who analyze long-term trends and long-form content through marketing intelligence.
Steve Jobs said, Innovation is the ability to see change as an opportunitynot a threat. Theodore Levitt said, Creativity is thinking up new things. Innovation is doing new things. Almost a hundred years ago, the great Thomas Edison knew the importance of innovation when he said, Theres a way to do it betterfind it. In our ever-changing, ever-evolving, and rapidly expanding world, innovation is the key to being successful in the world of business.
With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Inbound vs Outbound is a popular topic of debate. But we here are neither on any side of the debate. We are here to sit on the fence. We will be telling you the different aspects of both tactics. Basically, the goal of both tactics is to find and attract new leads. In short: Inbound sales techniques are centered around nurturing the relationship. Outbound sales focus on proactive prospecting to drive your pipeline Both sides are winners, but only if they are strong.
To succeed, business leaders need to establish clear goals, allocate resources, identify challenges, and set a path for growth. Still, many companies operate without a written plan. So, what plans are vital to organizational success? A business plan provides the foundation for overall strategy, operations, and long-term sustainability, while a marketing plan lays out the roadmap for customer acquisition, branding, and revenue-driving activities.
How are the most successful accounting and financial services firms achieving remarkably higher growth compared to the industry average? This is the question we’ve been addressing for over a decade in our annual High Growth Study. Since we began this one-of-a-kind research project, we have tracked the evolving marketing strategies of successful accounting and financial services firms.
Why Is a Mission Statement so Important? Knowing why a mission statement is important to a company involves understanding what a mission statement is in the first place. We are really drawn to the following definition of a mission statement: A statement used by a company to explain, in simple and concise terms, its purpose(s) for being. A good mission statement forces simplicity.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. The result? Shrinking brand equity and unsustainable returns. To escape, we dont just need a better media mix we need more innovative marketing measurement.
These days, companies offeringknowledge and expertise as their primaryproduct, such as law, management, financial services,and research and development companies, must establish their authority in acrowded marketplace. Clients andprospects no longer rely solely oncorporate communications oradvertisements to make decisions.Instead, they trust and value the insightsshared by experts who are part of thesecompanies.
Choosing your B2B lead generation software isnt just about picking the most popular name or the tool with the longest feature list. For B2B companies, its about selecting software that aligns with your business goals, supports your sales and marketing strategy, and drives results across the entire funnel. But, we all know that with all […] The post What to Look for in Your B2B Lead Generation Software appeared first on Visitor Queue Blog | Identify Website Traffic.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
B2B Marketing The Role of AI in B2B Marketing: A Comprehensive Overview Vivek Goel April 7, 2025 Share : Table of Contents Introduction The AI in B2B Marketing landscape has undergone a profound transformation with the integration of Artificial Intelligence (AI). Traditional marketing approaches in the B2B space often relied on manual processes, intuition, and historical trends, which made scalability and precision difficult to achieve.
There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations.
Imagine this: Youre a fly on the wall in your competitors marketing meeting. You hear their team planning what content theyll publish next, which trends theyre betting on, and how theyre positioning their next big product launch. Would you want that level of insight into your competitors B2B content marketing strategy? With Oktoposts Marketing Intelligence, we wont turn you into a fly, but we do offer the next best thing.
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