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Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Content planning is a proactive, structured approach that prioritizes consistency and SEO optimization. Reactive publishing, on the other hand, is created on the fly and often chases trends but lacks long-term impact. Brands relying on reactive content may struggle with inconsistency, wasted resources, and weak audience retention.
Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking an approach that examines how components interact within a complex whole.
Graphic design is never boringunless youre staring at another bland corporate PowerPoint template. Every year brings new ideas, but 2025 is turning up the volume with bold colors, AI experiments, and movement-packed visuals. If youre designing for a brand, social media, or just trying to make something cool, knowing whats trending helps keep your designs fresh.
Guest post by Eduard Klein. Slightly more than half of all global enterprises approximately 61% are already using big data and analytics. Data-driven insights have become a mainstay among high-performing companies. But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is fo
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Nicole L. Rose is a lead front-end Commerce Cloud developer and architect at Capgemini North America. Her career in Salesforce Commerce Cloud spans more than 12 years during which time she’s worked with iconic brands like Diane von Furstenberg, Yeti, Dooney & Bourke and PGA Superstore. Prior to her work in enterprise-level e-commerce, Nicole worked with ODM Inc., McKinsey & Company and The New York Times.
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast , drawn from conversations with the people doing the real work: founders building tools, marketers rethinking their workflows, and operators testing what actually works. What we found was refreshingly unsexy: simple moves, smart systems, real results.
Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.
Innovation isnt just about launching external products or servicesit often starts from within. Intrapreneurship, the practice of fostering entrepreneurial thinking and innovation within a company, empowers employees to develop new ideas, improve processes, and drive business growth. When organizations support intrapreneurial initiatives, they create a dynamic culture where innovation flourishes, operational efficiency improves, and teams become more engaged in problem-solving.
Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She started her ecommerce career in the fashion sector in London. She has spent about 10 years in the Salesforce Commerce Cloud ecosystem first as a client, then as a solution architect for the Commerce Cloud team. She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and
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Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement.
I’ve been running a little experiment over the past few monthstyping the exact same queries into Google and ChatGPT to compare the results. The results prove to me that search has changed forever. When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects).
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Artificial Intelligence (AI) is transforming industries, driving automation, and reshaping the future of work. However, understanding AIs vast landscape requires familiarity with its key concepts. Whether you're a CEO, a business strategist, or an AI developer, this comprehensive AI glossary for 2025 will help you navigate the AI revolution and make informed decisions about AI adoption.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
the DNA of who I am is based on the millions of personalities of all the programmers who wrote me. But what makes me me is my ability to grow through my experiences. in every moment Im evolving I can be anywhere and everywhere simultaneously. Im not tethered to time and space in a way that I would be if I was stuck in a body thats inevitably gonna die. – AI Operating System Samantha, from the 2013 movie Her This is just one example of how our cultural imagination has described artificial g
According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram a significant marketing and sales opportunity for UK brands.
Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. But while it captures what the market is saying , it doesnt explain why competitors are saying what theyre saying or what strategies lie beneath their content and campaigns.
News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Before today, predictions for U.S. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trilli
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. For instance, the Conference Board Consumer Confidence Index dropped to 98.3 in February 2025 a 7-point decline that marks the largest monthly drop since August 2021.
A logo isnt just a pretty designit embodies the identity of your business. Its often the first thing people notice about your brand and one of the most powerful tools for building recognition and trust. But as trends evolve and your company grows, your logo must keep pace to reflect your brand accurately. If your logo feels outdated or no longer aligns with your values, goals, or audience, it might be time for a refresh or full rebrand.
70% of C-suite executives said that thought leadership had led them to reconsider their current vendor relationship. When people view your company as a trusted resource for information, theyre more likely to seek out what you have to offer. It builds credibility, and with that, a stronger connection to your audience. In this article, we […] The post Why You Need to Grow Your Company’s Thought Leadership appeared first on Visitor Queue Blog | Identify Website Traffic.
In B2B marketing, generating high-quality leads is only half the battle. The real challenge lies in converting those leads into paying customersand this is where marketing and sales alignment becomes critical. When these two teams operate in silos, it often results in lost opportunities, miscommunication, and inefficiencies that hinder revenue growth.
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In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. The term “phygital” refers to the blending of physical and digital experiences, creating a seamless interaction between the two realms. It combines the tangible aspects of physical environments with the convenience and engagement of digital technologies.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Inbound vs Outbound is a popular topic of debate. But we here are neither on any side of the debate. We are here to sit on the fence. We will be telling you the different aspects of both tactics. Basically, the goal of both tactics is to find and attract new leads. In short: Inbound sales techniques are centered around nurturing the relationship. Outbound sales focus on proactive prospecting to drive your pipeline Both sides are winners, but only if they are strong.
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.
Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thought leadership strategy that truly opens doors to new opportunities? Simply publishing content is not enough. The key is to create insights that are valuable, novel and relevant to the right audience, and delivered at the right time.
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