SendX
OCTOBER 29, 2024
If you have an email marketing list , there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we will be looking at strategies you can use to help you increase email response rates.
Marketing Insider Group
OCTOBER 28, 2024
Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget.
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SendX
OCTOBER 23, 2024
Email marketing remains a cornerstone for generating high-quality leads in today's fast-paced digital landscape. However, with inboxes overflowing, it’s imperative to adopt the right strategies to capture attention and convert prospects into loyal customers. In this comprehensive guide, we will explore ten actionable email marketing lead-generation strategies designed to attract, engage, and convert your audience.
Vision Edge Marketing
OCTOBER 22, 2024
In their book, Geeks and Geezers: Leading and Learning for a Lifetime , Warren G. Bennis and Robert Thomas refer to defining moments as “crucibles.” These crucibles represent transformative periods of testing from which leaders can emerge either hopelessly broken or powerfully emboldened. It’s been decades since this book on leadership came out but the metaphor of a crucible is fitting for any company and its leaders who emerge stronger and more resilient after enduring severe challe
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Convince & Convert
OCTOBER 25, 2024
Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still struggling to really make the most of it.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SendX
OCTOBER 25, 2024
Before we start I want to clarify that I know that the right name is Typeface and that Font is used when we give certain Typeface characteristics as size, weight, kerning, and so on. But this is not a graphic design article, so I will call it as everyone else calls it, a font. And when I am talking about selecting the best font for email marketing, it is the Typeface and not the Font.
Vision Edge Marketing
OCTOBER 29, 2024
Search has played a pivotal role in the typical B2B customer buying journey , usually occurring in the awareness and consideration stages. Traditionally, customers have used search engines to identify potential solutions, content development, research suppliers, and compare products or services—but this step in the buying journey is changing. People are shifting from direct, keyword-focused searches to AI-driven, conversational queries because AI offers a more natural, efficient, and personalize
Marketing Insider Group
OCTOBER 23, 2024
Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.
CMSWire
OCTOBER 25, 2024
Generative AI has endless potential, but Acquia Engage 2024 made it clear: we're just scratching the surface of its power in the digital experience space. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
OCTOBER 24, 2024
Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.
MarketJoy
OCTOBER 25, 2024
In today’s competitive B2B landscape, the quality of leads can make or break a company’s success. While many businesses focus on generating a high volume of leads, they often overlook the critical importance of lead quality. This oversight can lead to significant hidden costs that drain resources, decrease productivity, and ultimately impact the bottom line.
Marketing Insider Group
OCTOBER 29, 2024
Although having a website is vital for businesses of all sizes, it’s only part of the process. You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content.
CMSWire
OCTOBER 24, 2024
Geolocation marketing improves digital engagement by delivering personalized experiences based on location and driving brand loyalty. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
OCTOBER 23, 2024
Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI. How do we keep up? How do we keep track? How do we keep our budget in check? How do we keep our sanity? While there is no one-size-fits-all approach to managing martech in an age where the new tool spigot is wide open, one thing is obvious: If you don’t have a really good, easy-to-use system for evaluating, collaborating, deploying and managing your martech stack, you’re already falling
Content Marketing Institute
OCTOBER 23, 2024
In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?
Litmus
OCTOBER 23, 2024
We all know by now that Dark Mode is here to stay, with more than 35% of subscribers opening emails in Dark Mode. There are many benefits of Dark Mode: it reduces eye strain, enhances battery life on devices, and can improve focus by providing a less distracting interface. But despite its growing popularity, many still aren’t designing or developing for it, which can impact the effectiveness of their email campaigns.
Contently
OCTOBER 24, 2024
Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting p
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
OCTOBER 24, 2024
Synthetic reality is transforming how we create media and train our workforce, paving the way for innovation. But don’t forget to use it responsibility. Continue reading.
Martech
OCTOBER 22, 2024
If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report.
Thinkers360
OCTOBER 28, 2024
Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these experts! Announcing the Thinkers360 Top Voices Latin America 2024 We are thrilled to introduce the second annual Thinkers360 Top Voices Award, a prestigious recognition that celebrates the outstanding contributions of our thought leaders within the Thinkers360 community.
Content Marketing Institute
OCTOBER 24, 2024
Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Contently
OCTOBER 23, 2024
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.” From the lens of the funnel, the buyers start at the brand
CMSWire
OCTOBER 23, 2024
Best Egg’s CX team turns customer insights into marketing wins, creating products and campaigns that resonate with real customer needs. Continue reading.
Martech
OCTOBER 23, 2024
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad previews for easier team collaboration. Enhanced video creation capabilities.
Ahrefs
OCTOBER 22, 2024
To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Interactions
OCTOBER 28, 2024
Given the changes in buyer behaviors, I’ve become a bit obsessed with the B2B buyer journey. The whole thing. Not just as related to a specific campaign, but across as many channels and touchpoints as possible. We need visibility. Especially given the shift in buyers wanting to self-educate, preferring digital interactions, and pushing vendors to the end of their process.
Contently
OCTOBER 29, 2024
Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.
CMSWire
OCTOBER 24, 2024
A recent webinar explored how AI-powered search creates seamless, personalized experiences across all digital touchpoints. Continue reading.
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