Trending Articles

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Top 8 Tools for Domain Warm-up to Boost Email Deliverability Instantly

SendX

Believe it or not, email deliverability can make or break your marketing success. Think of domain warm-up tools as the key to building trust with email service providers. Email warm-up is not just a nice-to-have. It’s essential for ensuring your messages reach the intended recipients.

Domain 221
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Why SEO and Web Design Must Work Together for Success

Marketing Insider Group

Creating a website that is not only visually appealing but also optimized for search engines is huge for reaching new audiences. SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. Web design and SEO are both integral to establishing a strong online presence, and each impacts the effectiveness of the other.

Design 195
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THE Email Marketing Checklist to Boost ROI

SendX

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them.

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5 Best Practices to Grow an Extraordinary, Customer-Centric Business

Vision Edge Marketing

Imagine standing at the edge of a vast forest, where every towering tree, each lush canopy, and the dense undergrowth beneath represents decades, even centuries, of growth. This forest didn’t spring up overnight; it was cultivated with a long-term vision, nurtured with care, and sustained through continuous adaptation. Now, let’s translate this imagery into the world of business.

Practices 190
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Top Trends in B2B Influencer Marketing Today

Webbiquity

What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? You can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing.

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10 Tips for Selecting Your ABM Target Account List

The Point

Whenever we talk to prospective clients about helping them launch an ABM program , there’s one comment that always portends a difficult conversation: “We already know which accounts we want to go after.” Selecting the right target accounts is the absolute foundation of a successful ABM strategy. However, many companies seem to adopt more of a “wish list” approach, as if choosing which accounts to target can be completely arbitrary, or based on whichever accounts sales says they want to chase aft

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5 Common Paid Media Mistakes and How to Avoid Them

Marketing Insider Group

Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. Ahrefs reports that over 96.5% of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers.

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The Top 34 Topics Discussed on NextDoor

Webbiquity

Nextdoor.com is unique among social networks. There are (almost) no memes or cat videos, very little political content (though some; see item #10 below), and no one showing off their recent exotic vacation photos. Instead, it’s geographically based; the content you see (and the users you see it from) are based on what neighborhood you live in. Nextdoor covers 260,000 neighborhoods in the U.S. and another 80,000 in 10 other countries.

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

A well-designed, high-performing website is the cornerstone of modern digital marketing. But even the most engaging, highest traffic website is no good if you can’t tell who’s visiting. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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12 Ways to Get Subject Matter Experts Involved in Your Content Strategy

CMSWire

B2B marketers can tap into subject matter experts by building strong relationships, setting clear expectations and repurposing existing content. Continue reading.

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5 ways B2B differs from B2C — and 3 ways they align

Martech

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

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How to Build a Social Media Content Calendar

Marketing Insider Group

Creating a social media content calendar brings order and consistency to your content planning process. Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. A structured calendar makes sure you stay consistent, relevant, and focused on your goals. By building one, you keep control over your content and engage your audience effectively.

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Top 7 employer branding examples

Oktopost

The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.

Examples 117
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Building an Effective RevOps Function: Insights and Best Practices

Zoominfo

Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. But the fast growth of RevOps and its unique mandate to improve efficiency across siloed teams can lead to confusion among leaders.

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Winning With AI in Marketing: Strategic Moves for CMOs

CMSWire

AI marketing helps teams streamline workflows, discover new efficiencies and stay ahead in an evolving industry. Here are three ways to use it effectively. Continue reading.

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The Top 20 B2B Website Designs of 2024

BOP Design

Looking for a little inspiration for your B2B website design? You’ve come to the right place. In the competitive world of B2B marketing, a well-designed website is no longer just a “nice-to-have” – it’s your 24/7 salesperson and often the first impression you make on a potential client. An effective B2B website design must do. The post The Top 20 B2B Website Designs of 2024 appeared first on Bop Design.

Design 98
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4 Communication Strategies Your Association Should Follow

Marketing Insider Group

Associations and other membership organizations thrive on high-quality information and networking among professionals, meaning effective communication is a must. Whether boosting your online presence , designing handwritten cards, or branching out into a new channel, implementing proven strategies turns your communications from messages to masterpieces.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Elevating Your eCommerce Game: eCommerce Website Strategies for 2025

Roketto

The eCommerce world of today is so much different than it was even five years ago. Simply maintaining the status quo is no longer enough to stay competitive. The top eCommerce businesses are not only keeping pace with industry trends-they're setting new standards by adopting advanced strategies that create exceptional, engaging, and personalized shopping experiences.

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2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Zoominfo

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.

Zoominfo 130
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Unlikely Allies: Aligning Marketing and Finance for Sustainable Growth

CMSWire

Aligning finance and marketing helps teams make better decisions, reduce risks and drive long-term growth through clear communication and shared goals. Continue reading.

Marketing 107
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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Create a Comprehensive Paid Advertising Plan

Marketing Insider Group

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Success, however, comes from thoughtful planning and execution. Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful results. Whether you’re working with Google Ads, social media platforms, or native advertising, crafting a solid paid advertising strategy involves breaking down the entire process, from initial planning to tracking

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HubSpot-Salesforce Integration: What’s New in 2025?

ATAK Interactive

The collaboration between HubSpot and Salesforce has long been a game-changer for businesses looking to align sales and marketing efforts, enabling seamless data exchange and improved lead management. As we head into 2025, both platforms are introducing updates that enhance functionality and tackle longstanding integration pain points. Here’s what you need to know.

Hubspot 78
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Are We Walking Backward Into the Future of Content and Marketing?

Content Marketing Institute

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

Content 94
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How to Choose the Most Effective Content Marketing Channels for Your Organization

Launch Marketing

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. But, with heightened competition with other organizations to get your content seen by the right audience, it has become difficult to generate quality leads, according to over 45% of organizations. Many times, this happens because of which channels are being utilized.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.

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Hitting the Wrong Audience? Here’s How to Fix It

MarketJoy

In today’s hyper-competitive business environment, one of the most expensive mistakes companies make is poor customer targeting. Too often, businesses pour resources into marketing campaigns that fail to reach the right audience, resulting in inflated acquisition costs and missed opportunities. But what are the true costs of poor targeting, and how can businesses avoid falling into this trap?

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A UX Design Bootcamp For When You Don’t Have Time Or Money

The Daily Egg

A well-designed user experience can set a business apart, attract loyal customers, and drive growth. A poor UX, on the other hand, The post A UX Design Bootcamp For When You Don’t Have Time Or Money appeared first on The Daily Egg.

Design 102