SendX

OCTOBER 23, 2024

Email marketing remains a cornerstone for generating high-quality leads in today's fast-paced digital landscape. However, with inboxes overflowing, it’s imperative to adopt the right strategies to capture attention and convert prospects into loyal customers. In this comprehensive guide, we will explore ten actionable email marketing lead-generation strategies designed to attract, engage, and convert your audience.

Lead Generation 367

Lead Generation Email Marketing Marketing Leads Marketing & Strategy 367

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.

Organization 321

Organization Media Cost Per Click Brand Identity 321

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

B2B Marketing 318

B2B Marketing Peer-to-peer B2B Ethics 318

Webbiquity

AUGUST 20, 2024

It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. But there are digital marketing steps you can take to make the best of this ongoing change. Photo credit: Andrea Piacquadio on Pexels The precise magnitude of the impact that artificial intelligence (AI) results from Google’s Gemini and Bing’s Copilot (or whatever they’ve renamed it by the time you read this) will vary greatly across websites.

Marketing AI 323

Marketing AI Traffic Marketing Attribution Organization 323

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

The Forward Observer

JULY 19, 2024

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White About the Book Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and poorly executed; understanding how to harness its potential provides a strong competitive advantage.

Advertisements 275

Advertisements Advertising Buyer Personas Click Rate 275

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Here are the findings that stand out as potentially having the most significance for demand marketers: According to the report, user demand for gated B2B content rose 14.3% YOY, up 77% since 2019, a contradiction for those who would have us believe that forms are a thing of the past.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions.

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

Act-On

MAY 30, 2024

Budget cuts, doing more with less, and consolidation of business tools are all on the rise in 2024. Jeff Coleman , chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have. And that leaves many battling to protect at-risk business.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Customer Experience Matrix

APRIL 26, 2024

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those questions all the time. Here are my current answers. It’s eleven years since the term “customer data platform” appeared in 2013. What stages has it gone through over that time? The first stage was just to recognize that CDP was a separate category of software.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Tomorrow People

AUGUST 27, 2024

Segmentation, targeting, and positioning often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results, such as stagnant growth, poor sales pipelines, high customer churn, and poor ROI. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments.

Work Management 177

Work Management Tips Marketing Management Allocation 177

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies. Semrush reports that 70% of the companies with the most successful content marketing campaigns measure their content marketing ROI and continually improve their offerings.

Content Marketing 316

Content Marketing Marketing Analytics Tools Click Rate Content 316

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.

B2B Marketing 280

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 280

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

AUGUST 26, 2024

Contributed post. Artificial Intelligence (AI) has rapidly become woven into the fabric of our daily lives, subtly shaping how we interact, work, and even think. From the moment we unlock our phones to the tailored ads that follow us across the web, the effects of AI are everywhere. Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world.

Marketing AI 277

Marketing AI Social Media Social Marketing Advertising Agencies 277

The Forward Observer

AUGUST 2, 2024

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal About the Book Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The Consumer Behaviour Book combines elements of economics and psychology to help you understand how and why consumers behave the way they do.

Wikipedia 278

Wikipedia Storytelling Click Rate Amazon 278

Vision Edge Marketing

SEPTEMBER 10, 2024

Most of us would agree a customer-centric value proposition (value prop) is prime material to construct the bridge between your business and customers to achieve long-term sustainable success. But how do you measure and determine its worth? That is the focus of this What’s Your Edge? In this episode, we’ll use the metaphor of building bridges to connect your business with your customers and explore three measures to help determine the impact of your customer-centric value prop.

Customer Satisfaction 269

Customer Satisfaction Business Loyalty Marketing Management 269

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. Why? Because a well-crafted survey does all this and more: * builds thought leadership for your brand and helps establish your company as subject matter experts and thus a brand buyers can trust * helps validate, or brings awareness to, a specific business challenge – the very challenge your product solves for * delivers real inf

Customer Surveys 272

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 272

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. But AI isn’t just taking over mundane administrative work. It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines.

Allocation 235

Allocation Data Hygiene Outreach Zoominfo 235

Act-On

MAY 21, 2024

Did I make the right decision? Should I have purchased XYZ products instead? Maybe I acted too soon…. Post-purchase evaluation, the process a customer goes through after making a purchase, is real. Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. And that process starts with your welcome email.

Marketing Automation Services 246

Marketing Automation Services Act-On Customer Satisfaction Open Rate 246

Convince & Convert

AUGUST 23, 2024

“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand?

Brand Identity 154

Brand Identity Branding Lead Ranking Word of Mouth 154

Tomorrow People

AUGUST 5, 2024

Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. But if you get it wrong, the effects can be disastrous. This article shares five essential recommendations that all marketers should consider when positioning their products.

Positioning 177

Positioning Product Tips Churn Rate 177

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SendX

SEPTEMBER 25, 2024

There are many social media platforms these days and the number of people on these social media platforms is also growing. But their attention span is decreasing. The content is increasing and thus you end up fighting for a few seconds of attention, your content gets lost and you don't even 'own' the audience. So how can you get direct access to the inbox & undivided attention of your audience while creating content that drives value for them?

Newsletter 355

Newsletter Examples Design Open Rate 355

Marketing Insider Group

OCTOBER 21, 2024

Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves? While it may be more difficult to grab attention from busy consumers, it’s not an impossible task.

Marketing & Strategy 312

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 312

Trade Press Services Newsletter

NOVEMBER 7, 2024

When was the last time you experienced genuine gratitude at work? If you can’t recall, you’re not alone. Gratitude is often thought of as a personal virtue to practice in everyday life or around holidays. “The practice of expressing gratitude is far more often associated with personal relationships like friendships, partnerships, or family,” says Intelligent Change. “You rarely hear the words ‘gratitude’ and ‘business’ in the same sentence.” A recent study by the John Tem

ROI 307

ROI Business Word of Mouth Customer Satisfaction 307

Webbiquity

OCTOBER 8, 2024

Guest post by Ann Smarty. One of the biggest challenges many bloggers face, at some point, is consistently coming up with new and interesting topics to write about. Image credit: Ivan Samkov on Pexels Writer’s block is real. If you haven’t faced it yet, it’s likely you haven’t been blogging for too long. Traffic fluctuations, rejection, and failures contribute to the burnout, especially at this stage where Internet content is growing exponentially.

Blogger 290

Blogger Eye-Tracking Keywords Domain 290

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Forward Observer

JULY 12, 2024

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb About the Book Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.

Work Management 271

Work Management Touchpoints Click Rate Amazon 271

Vision Edge Marketing

OCTOBER 29, 2024

Search has played a pivotal role in the typical B2B customer buying journey , usually occurring in the awareness and consideration stages. Traditionally, customers have used search engines to identify potential solutions, content development, research suppliers, and compare products or services—but this step in the buying journey is changing. People are shifting from direct, keyword-focused searches to AI-driven, conversational queries because AI offers a more natural, efficient, and personalize

Marketing AI 245

Marketing AI Buy Marketing Analytics Tools Demand 245

Martech

NOVEMBER 15, 2024

Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave.

Analytics 133

Analytics Organization CMS Development Click Rate 133