iOS 15 is out, but marketers can shake off the loss of email open rates
Martech
SEPTEMBER 21, 2021
I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. That was when AOL was still dial-up, you had to code AOL HTML and normal HTML separately, and the open rate was the intent signal we longed for and didn’t get with plain-text email.
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