2008 Intent Intent Signal 
Martech
SEPTEMBER 21, 2021
I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. Tactically, opens fueled automations and inferring intent.
Aberdeen
JULY 12, 2019
There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.
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Leadspace
AUGUST 10, 2021
As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. AI models sort through intent signals, historical data, install base information, and other inputs to determine which accounts are the best fit for your company so efforts can be focused in the right direction.
Leadspace
AUGUST 10, 2021
As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. AI models sort through intent signals, historical data, install base information, and other inputs to determine which accounts are the best fit for your company so efforts can be focused in the right direction.
Valasys
AUGUST 30, 2019
They show strong marketing intents for the marketers to bank upon & gear themselves up; just like pages in the tarot world that carry messages to the knights. As Gen Z has a shorter attention span, its intent-based targeting is a must-have for any marketing strategy to appeal to them.
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