Remove 2010 Remove Buzz Remove Word of Mouth
article thumbnail

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques." " How do you feel about this conclusion?

article thumbnail

B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. Word of mouth is all about our reputation.

article thumbnail

B2B Lead Generation Blog: Lead Generation via Industry Experts

markempa

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It had the residents buzzing, created a “have to live there&# by those outside the community. Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. It was before the birth of social media and was heavy print, tv and billboards. People wanted to be a part of it.

article thumbnail

B2B Lead Generation Blog: MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again!

markempa

Main | Word-of-mouth marketing gets BtoB people buzzing » MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Why dont sales people update the CRM and what can be done about it?

article thumbnail

B2B Lead Generation Blog: Strategize to get more referral leads

markempa

SoftwareCEO.com gives some good ideas on how to proactively generate more word-of-mouth leads in their "tip of the week" section (on their main landing page) FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.