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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.

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Choozle Chat: Mastering Political Digital Advertising with Shawn Fox

Choozle

Connected TV enables precise targeting, reaching more households than broadcast or cable. In 2013, Shawn transitioned to political advertising, working with major campaigns through her role at The Detroit Media Partnership, including President Obama's. She began her career in publishing, where she launched and grew a digital division.

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The TV Is No Longer a TV

Chris Koch

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3%

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. note: 85% of American adults are online).

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The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

Contently

By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013. Why House of Cards ? million in Q2.

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A Stroll Down Out-of-Memory Lane

Webbiquity

We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career. or 3.0 , or 95, or XP, or 2013–just Office. Not Office 1.5,

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. OK, back to the chart. Almost too close!