Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 147

Social Media Media Marketing Management Allocation 147

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. So as you begin to execute your content marketing for 2013, plan on including more visual content and let those pictures tell your brand story for you. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Creativity 165

Creativity Content Marketing Enterprise Management Content 165

Convince & Convert

JUNE 24, 2014

The Rise of the Digital Coupon In 2013, RetailMeNot said, “Coupon usage is ubiquitous.” They ran a viral campaign by using a combination of email marketing and social media via multiple digital marketing channels all launched simultaneously; basically, everybody knew about it.

Campaigns 159

Campaigns Mobile Marketing Social Media Click Rate 159

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012.

Skype 140

Skype Viral Marketing Social Media Facebook 140

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question.

Inbound Marketing 129

Inbound Marketing Advertisements Advertising Paid Search Agency 129

Webbiquity

DECEMBER 12, 2013

How to Create Viral Worthy Content Every Time by Assist Social Media. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. Find the answers to those questions and more here in seven noteworthy copywriting guides from seven content experts.

Copywriting 100

Copywriting Tips Content Marketing Content 100

Crimson Marketing

JANUARY 16, 2014

A viral video is every company’s ultimate fantasy. “ Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it’s an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Contently

MAY 1, 2018

Her short “Hey Stranger” went viral in 2017. In 2013, Prada hired the quirky director to artfully pan across Italian faces and film good-looking objects on a table from above, all in the name of associating Prada with style. Kirsten Lepore and Lena Dunham’s “100 Years” for Planned Parenthood. ?.

Advertising Agencies 162

Advertising Agencies Eye-Tracking Paid Search Agency Storytelling 162

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. Based on years running Cool Infographics and watching some cool designs go viral where other great designs fell flat has fine-tuned my appreciation for what makes a successful infographic design online.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. 5) “Carrie” Remake Prank Viral Video. The verdict? Modern Marketing'

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

Crimson Marketing

OCTOBER 9, 2013

SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy. Corporate Marketing Other Interesting Topics'

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Contently

JULY 7, 2016

In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. Portal A’s parody chops are well known in the advertising world. Last year, it went after Airbnb’s rebrand with “Is Man…Kind?” ” ( I wrote about that one too.).

Paid Search Agency 97

Paid Search Agency Ads Viral Marketing Youtube 97

Crimson Marketing

OCTOBER 8, 2013

SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013.

Video Marketing 100

Video Marketing Brand Identity Branding Viral Marketing 100

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/organization/virally. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

BuzzSumo

FEBRUARY 21, 2017

We can see that older content in 2013 and 2014 has gained many more links. For example, in 2013 just 14 posts drove 44,839 shares. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day. Average Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Studies Case Study 111

Convince & Convert

OCTOBER 19, 2013

I’ve been speaking publicly for a long time, and have really ramped it up in the past four years to the point that in 2013 I will do 50 live presentations and approximately 30 Webinars. Virality of Audience. People who attend live music performances and enjoy that performance TALK about it face-to-face and via social media.

Business 160

Business Word of Mouth Merchandising Conference 160

Content Standard

FEBRUARY 7, 2015

In the social and mobile world, content is king—and viral content is the holy grail. Bathroom spray Poo-Pourri became a viral sensation by embracing toilet humor in the YouTube video “ Girls Don’t Poop.” The video debuted in 2013, and in just a few weeks it generated 6 million views and nearly 300,000 shares.

Viral Marketing 40

Viral Marketing Mobile Marketing Content Barriers 40

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet.

Ad Building 144

Ad Building Brand Identity Branding Thought Leadership 144

Content Marketing Institute

DECEMBER 12, 2017

Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track.

Marketing AI 112

Marketing AI Content Marketing Paid Search Agency Content 112

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Those organizations not involved in social media are clearly in the minority. Define Social Media Goals. Paid search can also provide benefit to brand recognition and awareness.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Chris Koch

MAY 19, 2014

Viral How-Tos. In 2013, the company launched a program called MakerBot Academy, in which teachers can request a 3D printer for their classrooms through DonorsChoose.org, a crowdfunding site for educators. They retained the information better when they watched the videos than they did when I taught in person,” he recalls.

Conference 100

Conference Viral Marketing Education Class 100

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. Brands, too, are creating videos differently.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

ClearVoice

AUGUST 9, 2021

The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. The tending topics amplify the possibility of viral tweets and organic follower spikes on the platform. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Marketing Insider Group

JANUARY 21, 2014

I recently asked my own social media followers “what was the best content of 2013?” It is not about “going viral.” All of the responses pointed to videos. Now, let’s flip the conversation to one of the most hated of corporate tools: slides. You don’t often hear Slideshare mentioned as a top social network. Measure your results.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Content Standard

OCTOBER 8, 2016

A well-crafted Tweet can do that, although it takes skill, smart planning, and a little luck to make it go viral. In 2013, an unexpected blackout during the Super Bowl brought the year’s biggest sporting event to a sudden halt. There are exceptions, though.

Promotion 108

Promotion Twitter Marketing & Strategy Marketing Strategy 108

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media. Enhances customer lifetime value (CLV).

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Biznology

JANUARY 26, 2015

Mashable reports that in 2013, brand ambassador Alicia Keys also sent a Tweet on behalf of BlackBerry from an iPhone. You’ve got a lot better chance of winning hearts, minds, and customers via viral content marketing. Unfortunately, in BlackBerry’s case, their first reaction wasn’t to apologize. Not Necessarily.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

The Point

OCTOBER 7, 2014

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 98

Paid Content Paid Search Agency Social Media Social Marketing 98

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor.

Trends 113

Trends Advertising Agencies Paid Search Agency Top of Funnel 113