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10 Most Promising B2B Startups in the UK for 2018

Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. London, the major startup hub, unsurprisingly is being ranked number 1 in the.

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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

Data-driven content marketing. This article will investigate the specific content marketing strategy Nerdwallet used to take on the industry titans. However, in recent years, several new challengers have taken on these titans, snapping up the majority of the organic search market share of some of the world’s biggest brands.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ’” — Boris Jabes , co-founder Same for Hex : “ A few of our first 10 customers were from our network. We networked aggressively on LinkedIn with our alma mater networks etc.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. Marc Benioff, CEO, Salesforce Marc Benioff isn’t just a CEO.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Analyzing that figure probably comes down to whether you are a glass half-empty or half-full kind of person.

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Anita Brearton: Spotlight on the expert

Martech

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. Q: Before founding CabinetM in 2014, you had a career as a marketer.