Webbiquity

JANUARY 26, 2021

But as search engine algorithms evolved (changing content marketing and making social bookmarking less helpful), a handful of social networks grew dominant (especially in the B2B space), and reputation management became largely reduced to LinkedIn and Twitter (plus maybe PeopleBrowsr and about.me ), the WPO model had to adapt as well.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

FEBRUARY 13, 2018

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. across all major social networks.

Social Media 231

Social Media Stats Social Marketing Paid Search Agency 231

Webbiquity

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” And yet – 80% of brands advertised on social media sites in 2014.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

NOVEMBER 11, 2014

Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. Sample: Did you hear about the Buddhist who refused Novocaine during a root canal?

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

KoMarketing Associates

APRIL 1, 2014

This is also the case with Bing, as they too are using social signals in addition to location data and search history. But personalization is going beyond the search engines, with social networks working to be as personalized as possible. References: Up-Close @ SMX West: Time To Think About Life Beyond Google.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Customer Experience Matrix

DECEMBER 13, 2020

Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching. shoppable video is growing rapidly. The numbers are still relatively small but the potential is huge. . trust is under fire.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events.

Social Media 268

Social Media Media Aggregators Display 268

Biznology

MARCH 26, 2015

Brands are constantly competing against each other for greater exposure and more user engagement, and by monitoring the social media efforts of the best brands out there, we can definitely learn a lot about how we can improve the reach and appeal of our own campaigns. The 2014 FIFA World Cup in Brazil was the most tweeted sporting event ever.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Webbiquity

JANUARY 6, 2015

by Social PR Chat. But only 44% use any type of paid content promotion on social networks. And “less than half of our survey respondents have successfully pitched a journalist or outlet via social…traditional methods such as using a media database to target specific beats remains ever-important.”

PR 100

PR Tips Best Practices Press 100

Convince & Convert

MAY 7, 2014

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about.

Statistics 165

Statistics Broadcasting Twitter Press 165

Savanta

APRIL 15, 2014

Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so. This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from LinkedIn which has galloped from behind and is now used by 94% (in 2013 it was 82%). . But in 2014 the focus is on hard returns.

Social Media 120

Social Media Media B2B Fulfillment 120

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies.

Enterprise Management 231

Enterprise Management Twitter Marketing Management B2B Marketing 231

Contently

NOVEMBER 8, 2016

They told me that there’s no foreseeable future in which publishers cede control of their content entirely to social networks. ” Look at Twitter, which has mainstream cultural relevance but struggles bring in ad revenue and compete with other major social networks. They’ll still need a central hub. “We

Facebook 167

Facebook Social Networks Advertising Mediums Mobile Advertising 167

Webbiquity

DECEMBER 2, 2014

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). Social Fresh ). 15 Social Media Marketing Stats. Jeff Bullas ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. 5 Ways to Grow Your Leads With LinkedIn by Social Media Examiner. Image credit: Cox Business. In the end we see the cost/customer as effective.”

Paid Content 100

Paid Content Linkedin Planning Paid Search Agency 100

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). billion users log onto the social network exclusively on their smartphones.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Zoominfo

OCTOBER 31, 2018

These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Webbiquity

APRIL 27, 2017

Zendesk expanded its product by acquiring live chat software provider Zopim in 2014. WorkOutLoud is a secure, private, collaboration platform that lets you essentially create a private social network for your customers. Includes searchable knowledgebase of articles and documents. ” — AppStorm. Showcase reviews: ZDNet.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! The preferred social network.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Convince & Convert

JANUARY 5, 2014

Being a great writer was formerly a key characteristic of many social pros, as being able to coherently write in 140 characters isn’t as easy as it appears. Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical. Statistical Analysis.

Social Media 166

Social Media Media Merchandising Communities 166

Contently

JULY 28, 2016

Think back to 2014. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. Here are the five craziest things they found.

Social Media 60

Social Media Media Social Networks Facebook 60

Webbiquity

SEPTEMBER 2, 2014

April 22, 2014. What are the Best Social Networks for B2B Marketing? More than 80% of b2b marketers now distribute content on social networks. If so, which social networks are most productive? June 17, 2014. 83 Exceptional Social Media and Marketing Statistics for 2014.

Stats 100

Stats eCommerce Statistics Social Networks 100

Martech Advisor

FEBRUARY 4, 2020

On February 4, 2004, Mark Zuckerberg and his four fellow Harvard University classmates, launched a social networking platform called TheFacebook to connect Harvard students digitally. In this section, let’s look at seven features that helped Facebook surpass contemporary social networks and garner a massive user base.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Webbiquity

MAY 23, 2017

With enviable presence on all prominent social networks, GE’s social strategy across platforms is just as creative as its diverse suite of products. In fact, spending for online videos has gone up 114% since 2014. Defeats the purpose of ‘being more human,’ doesn’t it?

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. He has a huge and loyal social network. Not only that, but, Jason Derulo’s girlfriend is America Idol winner Jordin Sparks who also has a clean image and huge social network as well.

Word of Mouth 143

Word of Mouth Case Studies Case Study Outreach 143

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. Social media business statistics. Social networks earned an estimated $8.3 40bn was spent on social network advertising in 2016.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

JULY 21, 2015

Integrating social media with email can increase reach and impact, but prioritize email strategy. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. There were 191 billion emails sent every day on average in 2014. In 2014, U.S. The Wonder of Tech ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. All screenshots taken July 2014. It also continues to grow steadily.

Google 120

Google B2B Marketing B2B Case Studies 120

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Eloqua 118

Eloqua Work Management Marketing Qualified Leads Leads 118

Customer Experience Matrix

JUNE 13, 2016

LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Convince & Convert

JUNE 27, 2014

“That’s an untapped part of the face-to-face social that we don’t explore. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. ” The Big Two: Dana From What’s your one tip for becoming a social pro? via FIFA.com Nick loves this idea.

Social Marketing 144

Social Marketing Work Management Marketing Management Emarketing 144

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 112

Statistics Social Media Media Mobile Advertising 112

Webbiquity

SEPTEMBER 8, 2015

The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014). 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015). 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015. 5: 31 Sensational Social Media Marketing and PR Stats and Facts. #6:

Traffic 100

Traffic Stats Statistics Mobile Advertising 100

Convince & Convert

DECEMBER 16, 2014

In fact, there were 730 million blog posts published in 2014 alone ! A good schedule will take into account the unique aspects of every social network and adjust the frequency of content accordingly. Here’s a visual way to think about a social media promotion schedule. Content is being created.

Social Media 165

Social Media Promotion Media Content 165

Customer Experience Matrix

SEPTEMBER 3, 2009

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

Contently

NOVEMBER 7, 2016

Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile.

Facebook 139

Facebook Rules Advertising Advertisements 139

Webbiquity

MARCH 19, 2012

.” The assembled pundits weighed in on one or more questions regarding social media strategy, mobile marketing, online content, guidance on allocating resources between social networks and more. Most mobile usage will be around search and the social networks, so make sure these work locally.”

Hubspot 100

Hubspot Allocation Social Networks Mobile Marketing 100