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How 3 UK Brands Reached Their Audiences With Great Content

Contently

-centric approach to marketing coverage. According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. So is weighing JLL’s marketing agenda against audience demand.

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How 3 U.K. Companies Became High-Class Publishers

Contently

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. This is the most common call for running an SEO split-test.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. This is the most common call for running an SEO split-test.

SEO 64
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Amazing Marketing Contests And Giveaways Examples

Outgrow

Amazing Marketing Contests And Giveaways Examples . Amazing Marketing Contests And Giveaways ExamplesWe’re always looking for the ‘golden ticket’. Well, years before now, marketers realized the same thing. They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor.

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Marketing technologists. 1,918 on Indeed.

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Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now? Not exactly….