Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. Trend 1 - Mobile Advertising Spend is on the Rise. Trend 5 - Mobile Goes Social. ?According

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

LeadSquared

NOVEMBER 28, 2016

I noticed that all the articles, posts, documentation I came across pertaining to the trends of tourism marketing had one thing in common – they all talked about the millennials, and rightly so. Tourism Marketing Tip #1: All things mobile. Mobile-responsive website. Mobile app.

Paid Content 52

Paid Content Tips Paid Search Agency Mobile Advertising 52

Hubspot

DECEMBER 3, 2015

What’s interesting to note is that, as of 2015, the Times has surpassed 1M paid digital subscribers, and 12% of its readers deliver 90% of its digital revenue. The importance of mobile in digital publishing is self-evident. But few companies have a strategy in place to deliver a comprehensive, cohesive mobile-experience.

Communities 28

Communities Ad Building Mobile Advertising Advertising Benchmark 28

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. SMX East 2017, Day 1. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

flux.la

FEBRUARY 1, 2020

In 2015, Google announced that RankBrain is its third most important factor when it comes to SEO. A study has shown that RankBrain outperformed Google’s own engineers by 10% in identifying the best page for a given keyword, proving that RankBrain really works and is here to stay. That’s a significant margin of error!

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

Buffer

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. Pinterest trends: Daily Harvest is in the perfect position to succeed on Pinterest. According to Google’s mobile site speed comparison tool , it’s a lot slower than competitors sites,” Allsopp shared.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

KoMarketing Associates

SEPTEMBER 22, 2015

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. However, staying on top of everything that’s going on in the world is next to impossible.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

chiefmartech

APRIL 11, 2016

Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported).

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. On average, conversion rates for advertisers on Google AdWords are around 2.7%

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

KoMarketing Associates

JANUARY 5, 2017

While 300-500 word blog posts are great for variety, your strategy should also include long-form blog post of 1000 words or more, as well as intensive content that can be downloaded as PDFs, such as case studies or white papers. In most cases, a smartphone does the job. Mobile-Friendly Websites. AMP Versions of Content.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. You must now be mobile-centered.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Martech Advisor

FEBRUARY 28, 2020

We also review the insights and studies from 2019 in this monthly round-up. This month got off to an exciting start here at MarTech Advisor, with us talking about Super Bowl Sunday , Facebook's 16th Anniversary , Valentine's Day , Safer Internet Day , and many reports and studies analyzing the trends for 2020 and beyond.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

KoMarketing Associates

NOVEMBER 1, 2016

This result is a combination of Knowledge Graph and Google Maps information, typically appearing on the right-hand side in desktop searches but at the top of most mobile results. In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself).

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Outbrain

DECEMBER 30, 2019

Let’s examine some of the top video advertising trends and what you need to know about using this medium. What is Video Advertising? Video advertising is promotional content that plays before, during or after streaming content. The Current State of Video Advertising. Check out this case study to see how it works.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising.

PPC 159

PPC Paid Content Paid Search Agency Advertising Agencies 159

Single Grain

DECEMBER 2, 2019

5 Hot Trends in Online Product Marketing You Can’t Ignore. We’ll show you how to implement category design later, but for now, you can get a better idea of how this strategy works by considering these famous use cases: 1) Birdseye: Frozen Foods. 11 Companies That Are Doing Mobile Advertising Right in 2019.

Design 131

Design Marketing & Strategy Marketing Strategy Advertising Agencies 131

KoMarketing Associates

JANUARY 5, 2017

While 300-500 word blog posts are great for variety, your strategy should also include long-form blog post of 1000 words or more, as well as intensive content that can be downloaded as PDFs, such as case studies or white papers. In most cases, a smartphone does the job. Mobile-Friendly Websites. AMP Versions of Content.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

Hubspot

MARCH 30, 2020

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. As one of WhatsApp's earlier adopters, I discovered the app when studying abroad in Ireland. Adidas has been using WhatsApp since 2015 to answer questions about their products and promote new items to prospects.

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Planning 101

Content Standard

SEPTEMBER 28, 2015

In my piece published a few weeks ago, I outlined six trends marketers need to pay attention to going into 2016 , one of which was content amplification. In some cases, the way we approach social media marketing still follows the traditional interrupt advertising model. Promoting Ideas Through the Noise.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion in total mobile ad revenue. It gives consumers easy, mobile access to online shopping for your products. This will give you an in-depth understanding about the market trends. Use Instagram Advertising. Instagram advertising serves as a great tool for marketers.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. When 49.1%

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110

Hubspot

NOVEMBER 7, 2016

In 2015, the brand grew its Instagram followers from 4,000 to 30,000 in just eight months. If you’re lucky, you might even receive a free case of Pamplemousse for posting a photo. If you’re lucky, you might even receive a free case of Pamplemousse for posting a photo. Mobile has seen some interesting developments as of late.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Pay-Per-Click (PPC) Advertising. Reviews and Case Studies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. Aruba Networks — an access management, network infrastructure, and mobility application solution — recently realized that its competitive edge hinged on modernizing its go-to-market approach and technology stack. . A Powerful Case Study.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

accelerate agency

OCTOBER 27, 2021

Some key trends for SEO in 2021 include: E-A-T: expertise, authoritativeness, and trustworthiness While targeting keywords and creating quality content remains important, there’s something else to consider: the expertise, authority and trustworthiness of your enterprise. Around half of all website traffic comes from mobile devices.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Some key trends for SEO in 2021 include: E-A-T: expertise, authoritativeness, and trustworthiness While targeting keywords and creating quality content remains important, there’s something else to consider: the expertise, authority and trustworthiness of your enterprise. Around half of all website traffic comes from mobile devices.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Single Grain

MAY 12, 2020

Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Many marketers believe that it's easier to produce blogs, case studies and even white papers. Since its first appearance in 2015, there has been a 330% increase in searches for “Facebook live stream.”

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

EveryoneSocial

FEBRUARY 26, 2018

You might think that employee advocacy and a strong B2C brand would be a match made in heaven, but most B2C brands have (and in many cases continue to) overlooked their own employees, instead focusing on paid advertising and influencers to drive their social media marketing. What Employee Advocacy Is Not. Communications.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Heinz Marketing

OCTOBER 15, 2018

Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. As everybody’s talking about ABM, and how do you actually like execute ABM in channels other than just advertising? The mobile question is a great question. What about during the event?

Top of Funnel 62

Top of Funnel Enterprise Management Budget Programs CMO 62

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Content Standard

APRIL 2, 2016

What (and who) should brands be taking note of as this trend continues to grow? Described as the “King of Chinese social media,” WeChat now offers text, video and voice messaging, mobile payment options, e-commerce store browsing, games, taxi booking, and even access to an online investment fund. We See You, WeChat.

Social Media 43

Social Media Media Advertorials Multi-Channel 43

Content Standard

APRIL 2, 2016

What (and who) should brands be taking note of as this trend continues to grow? Described as the “King of Chinese social media,” WeChat now offers text, video and voice messaging, mobile payment options, e-commerce store browsing, games, taxi booking, and even access to an online investment fund. We See You, WeChat.

Social Media 40

Social Media Media Advertorials Multi-Channel 40

Single Grain

OCTOBER 14, 2019

Growth Study] Slack: The Fastest Business App Growth in History. Case Study] The Content Sprout Method: How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions. And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. Related Content: . million views and 97K retweets on Twitter.

Marketing & Strategy 109

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 109