Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. After years of hot takes and hand-wringing, including from yours truly , what was once supposed to revolutionize digital content has instead been something of a dud. Most of the hesitation from media companies stemmed from ad load and a lack of options for calls-to-action.

Customer Surveys 152

Customer Surveys Brand Identity Branding Distribution 152

Brandpoint

JANUARY 21, 2020

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. She has brought insight from many different industries to her current role at Vitamix, including social and content marketing experience from her time spent in the finance industry.

Ad Building 77

Ad Building Marketing & Strategy Social Media PR 77

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

APRIL 17, 2015

Sustainable practices may not be the sexiest content marketing topic, but some brands have got it down. The fashion brand partnered with actress Olivia Wilde to launch a Times Square pop-up featuring the company’s in-house “Conscious Exclusive” line of clothing. Take Coke’s 5by20 project , for example.

Relevance 40

Relevance Brand Identity Branding Paid Social Agency 40

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. He is looking for other ways to show marketing attribution and contribution last quarter. This blog post will demonstrate a few frameworks you can use to show ROI at your company.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? Book My Free Google Ads Marketing Consultation . TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

SmartBug Media

JANUARY 2, 2020

Blogging is a critical component to a successful content marketing strategy. So how do you fit this into your existing (or brand new) content marketing strategy? Every time you write a new blog post you're adding another indexed page to your site, which Google and other search engines love! How you may ask?

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Content Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Content4Demand

FEBRUARY 11, 2020

If you haven’t already booked your spot at the 2020 B2B Marketing Exchange , some of these sessions just might persuade you to book some last-minute travel. There’s much more than gorgeous surroundings and luxurious amenities at the year’s best B2B marketing conference. We hope this helps you make the best use of your B2BMX time.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Content Standard

AUGUST 26, 2015

With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Contently

NOVEMBER 13, 2018

Last week, I hosted a webinar with Henry Bruce, Contently’s SVP of marketing, to present our new content maturity model. So for this month’s Ask a Content Strategist column, I thought I’d dive into some of the best questions that went unanswered. More content. You may think you can write, Chad.

Lead Ranking 166

Lead Ranking Classified Ads Lead Scoring Content 166

Directive Agency

JUNE 29, 2016

According to a 2015 Pew Research Study, 65% of Americans currently use social media. With the rise of social media in today’s society, having at least a basic knowledge of how to use it for B2B marketing (specifically promoting content ) is crucial for improving your B2B digital marketing footprint.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Content Standard

SEPTEMBER 28, 2015

As a marketer looking from the outside in on the media industry, circulation and content pick-up looks simple. Of course, that’s not how it works, in content marketing or in the media world. Of course, that’s not how it works, in content marketing or in the media world.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

KoMarketing Associates

NOVEMBER 10, 2016

As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Social Media Strategy and Budgeting. source ).

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262