Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Content Standard

DECEMBER 11, 2015

Digital marketing raised more questions than it has produced solutions, and because of the fast-paced nature of technology, times aren’t getting any easier. In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. The Marketing ROI Conundrum.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

Digital marketing raised more questions than it has produced solutions, and because of the fast-paced nature of technology, times aren’t getting any easier. In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. The Marketing ROI Conundrum.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Convince & Convert

JULY 29, 2015

You probably know a thing or two about creating good content. There’s a good chance you’re already creating more content in 2015 than you did in 2014. We’re all content creators trying to reach an audience. To stand out from the crowd, we need to be more interesting, interactive, and data-driven with our content.

Interactive Marketing 164

Interactive Marketing Content Marketing Microsite Paid Search Agency 164

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Enterprise Management 70

Enterprise Management CMS Development Digital Asset Management Industry CMS 70

Contently

JUNE 20, 2017

While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Contently

MAY 19, 2016

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. We just won’t put up with selfish, blatant marketing stunts.”

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Content Standard

JANUARY 25, 2017

Campaigns may generate strong numbers, but they are usually costly—both in terms of content creation and distribution. (In In 2015, Ad Age reported average costs for TV spots—some running as high as $1.55 That kind of spending isn’t sustainable in a time when efficiency and long-term ROI are so highly valued in marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Content Marketing Planning Best Practices 50

Marketing Insider Group

MARCH 23, 2015

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now?

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Delivering Content-Centric Marketing at Scale. That was 2008.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Planning Content Marketing Best Practices 50

Content Marketing Institute

MARCH 15, 2018

HANDPICKED RELATED CONTENT: All Your Snapchat Advertising Questions Answered. In April 2017, the number of people using Instagram Stories surpassed the number using Snapchat stories, making it a must-use channel for many marketers. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Sponsored stories.

Marketing AI 110

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 110

chiefmartech

FEBRUARY 19, 2018

IN SHORT: Since 2011, I’ve produced an almost yearly slide that attempts to map the global marketing technology landscape : every vendor I can find who sells software to marketers. This is the most loved and hated content I’ve ever created. 2014: What if 1,000+ marketing technology vendors was the new normal? (It

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Hubspot

FEBRUARY 15, 2017

7) Content Marketing Awards. You may have heard that there’s an art to content creation and marketing -- after all, that’s one of the things we love to do most around here. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category. 9) Digiday Content Marketing Awards.

Paid Search Agency 74

Paid Search Agency Paid Content Advertising Agencies Budget Programs 74

Hubspot

AUGUST 16, 2015

To read more content like this, subscribe to Agency Post. They also built separate microsites dedicated to specific product story lines, such as the Lord of the Rings , Disney Princesses , Super Heroes , and Star Wars. Each of these microsites has plot and character explanations, online games, movies, polls, quizzes, and product links.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. Best Content Engagement.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. 15 Step SEO Checklist for 2015 by Social Media Today.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

SnapApp

DECEMBER 16, 2015

Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus. As 2015 has rolled by, content marketing trends have come and gone, leaving a new set of priorities emerging on the horizon. Microsites Take Off. Interactive Video Goes Viral.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Just think—it will be dawn of a new day for your marketing organization. Social advocacy? Perhaps it’s all, which for many it should be.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48

Hubspot

JANUARY 5, 2016

Are your bookmarks filled with favorite content from companies in your industry? By leveraging the user's music interests, Spotify only sends emails with content that is both relevant and rewarding -- whether it's an announcement of their favorite band releasing a new album or news of a local concert. 4) Spotify. 5) Herschel Supply Co.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Content Standard

FEBRUARY 18, 2015

The other day, Scoop.it’s Director of Community and Content Ally Greer reminded me to watch my favorite movie of all time: Big Fish. ” As you may have guessed, this is where our content marketing lesson begins: What’s a Story Without Emotion? It could take weeks in production to create a cinemagraph.”

Media 40

Media Microsite Content Network Marketing 40

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. I also like to mix up our content types to keep our editorial calendar fresh for our audience.

Webinar Metrics 166

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 166