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As contentmarketers, we are always on the hunt for interesting data to grab reader attention and support our claims. “That’s easy,” you say, “The internet is chock full of statistics.” It’s a beautiful thing when our employer is the data source. This practice is just wrong.
Contentmarketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Contentmarketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, contentmarketing stands out because it is completely sustainable.
That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015.
It’s employee-generated content (EGC) – the secret sauce that can transform your contentmarketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.
There are some truly inspirational brands out there in the world of contentmarketing. fearless contentmarketing spanning both B2B and B2C organisations. contentmarketing strategy. contentmarketing strategy. Community building is a crucial part of its contentmarketing strategy.
As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015. Meanwhile, the market for Internetadvertising was 290.27
The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paidmarketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015.
When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. This is true for every ad agency out there. Get you entire marketing team to read these blogs today! Specialization: PPC + PaidMarketing Strategy.
77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs. Blogs are especially popular among students who have access to fast Internet connectivity and a lot of ideas to share. Guest post by Jane Crighton.
Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. Who Is Using Social Media in China?
Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven.
contentmarketing. The advance of contentmarketing continues apace. Late adopters are now well and truly in the contentmarketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics. Contentmarketing has proven its success.
Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. Digital Marketing Philippines ).
Our browsing habits and search engine usage has undergone a significant shift over the past decade. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. How Can We Best Utilize Mobile Advertising in the B2B Space?
contentmarketing. The advance of contentmarketing continues apace. Late adopters are now well and truly in the contentmarketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics. Since then, marketers’ faith in contentmarketing has only increased.
In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. a searchmarketing agency.
Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.
Or have too many social mediamarketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?
What is a paid newsletter? Why start a paid newsletter? How to launch your first paid newsletter. Launching a paid newsletter is a marathon, not a sprint. Email and the internet have removed publishers, editors, and gatekeepers from the mix. What is a paid newsletter? Why start a paid newsletter?
digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Second, ad blocking software is a growing concern.
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Consumers hate online ads. Native advertising may be the answer.
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Mobile email marketing lags consumer adoption.
Search remains the cornerstone of digital and contentmarketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Of course, search, like all other digital marketing tactics, continues to evolve.
A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers.
Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blockers quickly rose to the top of the app charts all around the world. So go get ’em!
B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. PaidAdvertising Products.
In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Top Google Search Statistics in 2019. 8% of search queries are phrased as questions.
You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. To help you improve your open rates, we’ve compiled the biggest list of the top email subject lines (295+) to ever exist on the internet. Digital Marketer: “ Is this you? ” Tory Burch: “ This.
This year, a 30-second Super Bowl ad slot cost roughly $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors.
Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. Check out our social media image sizes guide for help.
In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site.
One of the biggest questions we get from our customers is how to get the most value from their contentmarketing budget. So like any decent and respectable contentmarketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your contentmarketing budget?
Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internetmarketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social MediaMarketing + Michael A.
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first. McDonald’s Saweetie Meal.
77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs. Blogs are especially popular among students who have access to fast Internet connectivity and a lot of ideas to share. Guest post by Jane Crighton.
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!?
Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where contentmarketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.
Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. ” Then the ad cuts to Phil Simms at midfield, post-victory. Disney paid Simms $75,000 and a family trip to Disney World for the commercial. The rise, and failure, of influencer marketing.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment SearchMarketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!
What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. — dennis kardys (@dkardys) September 8, 2015. That’s pretty amazing!
In order to win in online marketing, your contentmarketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with contentmarketing (which we have discussed at length before) Promote that onsite content.
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social mediamarketing. Know your market (B2B). Be responsive. Strategize and measure.
Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.
The use of the internet used to be a privilege; today – with smartphones, tablets, laptops and their multiple device variants – we find ourselves constantly submerged in the world of technology without even trying. The evolution of technology has allowed social media to evolve in parallel.
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