Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year. It is the leading marketing program for delivering greater visibility, growth, and profits.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Content Standard

DECEMBER 23, 2015

One such example would be the reported success of lead nurturing for B2B brands. Typically, for many B2B brands, lead generation and visibility are the sole goals of marketing—when it comes to starting relationships, cultivating accounts, or driving purchases, sales departments often take the credit.

Studies 40

Studies B2B Marketing Marketing & Strategy Marketing Strategy 40

ViewPoint

JUNE 9, 2017

While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Our success stories are attributed to this persistent (yet professional) approach to teleprospecting.

Lead Qualification 220

Lead Qualification Sales Qualified Leads Touchpoints PointClear 220

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. MediaPost ). MediaPost ). Iconsive ). Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016. Lead Nurturing (Direct and Contributed). Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

ViewPoint

MARCH 1, 2016

The real potential of lead nurturing is ignored. Test your estimates for 2016 by going back to the end of 2015 and compare actual retained revenue with your estimates. However, that is overly simplistic and lacks critically important metrics. Furthermore, necessary outbound investments are underestimated.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” B2Bs are in the lead. ” Are you among them? ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

LeadSquared

FEBRUARY 23, 2024

Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. Prior to using LeadSquared, they used a combination of tools like HubSpot and spreadsheets to manage and keep track of lead activities, upcoming meetings, follow-ups, and lead nurturing, to name some.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. 2016 State of Marketing from Salesforce. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

ViewPoint

JULY 24, 2017

One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. How can one company be considered an uncloseable to one lead generation services firm and a success to another?

Sales Qualified Leads 149

Sales Qualified Leads PointClear Lead Qualification High Quality Lead 149

The Point

JANUARY 29, 2015

It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. AN) What could future B2B marketing strategies look like for 2016 and beyond? are really working. (AN)

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

B2B Marketing Directions

NOVEMBER 29, 2015

For more effective marketing in 2016, think instead about developing a comprehensive, value-driven marketing communications plan. In today's B2B marketing environment, no marketing communications plan is complete without a system for leveraging data to better understand potential buyers and for measuring marketing performance.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

ClearVoice

AUGUST 16, 2023

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. In 2016, Snapchat launched Bitmoji with personalization top of mind. You may recall a time when Bitmoji’s were all the hype.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Provide an opportunity to support lead nurturing campaigns. Many B2B organizations require a greater number of touch points to close leads.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Vision6

JUNE 1, 2021

It has set a precedent around the world and follows similar significant legislation in the EU with the GDPR adopted in 2016. Inbound marketing relies on permissions marketing and nurturing leads and customers, rather than interrupting them with ads. Want to learn more about data privacy and how your company should respond?

Privacy 93

Privacy Email Marketing Marketing Analytics Tools Paid Search Agency 93

The Point

MAY 30, 2014

Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016. Five years ago, those same companies were only spending 16% of their marketing budgets on digital.). • Providing fresh ideas, new insights, and proven best practices.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Atomic Reach

FEBRUARY 7, 2019

In 2016, Content Marketing Institute published their Benchmarks, Budgets, and Trends Report stating, 85% of B2B marketers say lead generation is their most important content marketing goal. However, 37.04% of our respondents say it only attributes to 0 - 25% of the leads they generate.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. When Aqua launched its security platform back in 2016, the competition was fierce from day one. HubSpot platform to nurture contacts into MQLs. x20 growth in leads Q1 2016 to Q1 2017. The Winning Strategy. PPC to amplify content marketing efforts.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Studies 85

ANNUITAS

JUNE 23, 2016

We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Advertising Agencies 63

Advertising Agencies Enterprise Management Marketing Management Lead Nurturing 63

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The following is an excerpt from our discussion, I hope you enjoy it.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Valasys

FEBRUARY 27, 2019

3 of the top 5 most important goals for B2B organizations are lead generation, sales and lead nurturing, according to the 2016 Benchmarks, Budgets, and Trends report compiled by CMI. Out of the leads that get generated, 79% of it won’t convert to sales! Lead Nurturing.

Lead Ranking 49

Lead Ranking Sales Leads Top of Funnel Work Management 49

ANNUITAS

NOVEMBER 3, 2016

of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year according to the 2016 Content Preferences Survey by Demand Gen Report. The Serialist-. If at first you don’t succeed, try, try again.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year according to the 2016 Content Preferences Survey by Demand Gen Report. The Serialist-. If at first you don’t succeed, try, try again.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year according to the 2016 Content Preferences Survey by Demand Gen Report. The Serialist-. If at first you don’t succeed, try, try again.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. Will you join my session at Dreamforce 2016?

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

Sales Engine

AUGUST 22, 2016

In that way, our content strategy is enforcing the entire brand,” said Traxler Because of their long sales cycle (an average of 1 to 2 years) First Rate’s new content marketing strategy includes multiple lead nurturing campaigns.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

In that way, our content strategy is enforcing the entire brand,” said Traxler Because of their long sales cycle (an average of 1 to 2 years) First Rate’s new content marketing strategy includes multiple lead nurturing campaigns.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Marketing Insider Group

OCTOBER 6, 2015

85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Want To Learn More?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KEO Marketing

OCTOBER 3, 2017

During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. ABM Adoption Takes Off. In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Enterprise Management 40

Enterprise Management Marketing Management Advertising Agencies Lead Nurturing 40

SmartBug Media

NOVEMBER 6, 2019

F or lead generation purposes, you want your visitors’ attention focused strictly on a call to action or form. Take a look at the above example of HubSpot's " Introduction to Lead Nurturing " landing page. This post was originally published on June 10, 2016, and was updated in November 2019. Need another example?

Design 75

Design Tactics Sales Leads Marketing Websites 75

KEO Marketing

JANUARY 19, 2016

Responding to the publication’s inquiry as to our goals for 2016, she tweeted: @KEOMarketing “ We’ve expanded services to continue to rock content & generate leads for #B2BMarketing clients.”. The tweet to the Journal says it all.

Social Media 48

Social Media Social Marketing B2B Thought Leadership Lead Ranking 48

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Paid Search Agency 120

KEO Marketing

OCTOBER 31, 2017

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. From December 2014 to January 2016, Google’s use of rich answers has almost doubled. The trends many experts identified will continue throughout the remainder of 2017 and into 2018.

SEO 48

SEO Trends Multi-Channel SERP 48

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. Also, they use lead nurturing techniques to turn your prospects into profit. First Page Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hinge Marketing

MARCH 17, 2016

Campaigns and offers —Campaigns (such a lead nurturing campaign) and offers are created by the marketing team based on research and feedback provided by the BD team. An example would be a research analysis that shows the number of leads converting to sales based on what offers prospects respond to. Additional Resources.

Planning 48

Planning Work Management Business Marketing Management 48