Report: More Customers Read and Engaged with Marketing Emails in 2016
KoMarketing Associates
MARCH 20, 2017
A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. percent in 2016.
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