markempa

JANUARY 25, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on the B2B Lead Blog. January is a time for new beginnings. The list starts at number 10 moving up. #10:

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Marketing Insider Group

DECEMBER 27, 2016

The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 […].

Stats 271

Stats Marketing & Strategy Marketing Strategy Content Marketing 271

The Point

APRIL 26, 2017

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. The post Observations from the 2017 Marketo Summit appeared first on The Point. But here are my main observations from the week. Marketo has their mojo back.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. There has been a lot of evolution in the past 12 months.

Marketing & Strategy 247

Marketing & Strategy User-Generated Content Marketing Marketing Strategy 247

Marketing Insider Group

NOVEMBER 6, 2017

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

CMO 269

CMO Marketing & Strategy Marketing Strategy Business 269

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. There are other surprises as well in the State of Marketing Strategy Report 2017. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing & Strategy 262

Marketing Insider Group

APRIL 19, 2017

The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […].

Trends 263

Trends Content Marketing Content Paid Search Agency 263

Marketing Insider Group

DECEMBER 20, 2017

The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].

Email Marketing 276

Email Marketing Marketing & Strategy Marketing Strategy Open Rate 276

Marketing Insider Group

SEPTEMBER 6, 2017

The post 7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017 appeared first on Marketing Insider Group. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack.

Marketing & Strategy 273

Marketing & Strategy Marketing Marketing Strategy 273

Marketing Insider Group

JULY 12, 2017

The post Must-See Content Marketing Infographics From the First Half of 2017 appeared first on Marketing Insider Group. That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.

Content Marketing 260

Content Marketing Content Internet Marketing Marketing 260

Tomorrow People

SEPTEMBER 7, 2017

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them….

Differentiation 239

Differentiation Content Marketing Content B2B Marketing 239

Webbiquity

DECEMBER 31, 2019

Because 2017 was. Between December 2015 and April 2017, searches for “video marketing” shot up 133%. 2020 will not be the year of video marketing. Guaranteed. How can that be? Check Google Trends. Since then, they’ve fallen by about a third. ” Ouch!

Stats 344

Stats Video Marketing Marketing Mix Viral Marketing 344

markempa

AUGUST 29, 2017

According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Content marketing is booming. And yet most companies are not creating effective content. Want proof?

Top of Funnel 327

Top of Funnel B2B Forrester Content 327

Webbiquity

DECEMBER 21, 2021

Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) Originally published in April 2017, most recently revised in November 2021. Photo by Joshua Earle on Unsplash.

B2B Marketing 324

B2B Marketing Screencast Budget Programs Planning 324

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts. Final Thoughts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Marketing Insider Group

JANUARY 29, 2018

2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used. In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way.

Content Marketing 139

Content Marketing Content Marketing & Strategy Marketing Automation 139

Marketing Insider Group

MARCH 28, 2019

In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. B2B marketers are using video more and more. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites.

Social Marketing 279

Social Marketing B2B Marketing Video Marketing B2B 279

Marketing Insider Group

JUNE 15, 2017

In 2017, it’s one of the more popular subjects on the Web. Content marketing is on the rise. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal.

Content 279

Content Content Marketing Ads Business 279

Marketing Insider Group

MAY 14, 2019

Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.

Event Marketing 279

Event Marketing Trends Paid Search Agency Marketing 279

Marketing Insider Group

SEPTEMBER 14, 2017

According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Content marketing is booming. And yet most companies are not creating effective content. Want proof?

Top of Funnel 277

Top of Funnel B2B Forrester Content 277

Marketing Insider Group

JANUARY 24, 2018

It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […].

Search Marketing 279

Search Marketing Google Marketing 279

Marketing Insider Group

MAY 27, 2019

With more than a 27% increase from 2017, the amount of solutions is only growing. Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. How can marketers possibly choose between all of them when the offerings are seemingly endless?

Tools 277

Tools Brand Identity Branding B2B 277

Marketing Insider Group

SEPTEMBER 12, 2017

Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Recently, it was revealed to be the worst social media channel for engaging consumers. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […].

Twitter 275

Twitter Brand Identity Branding Analysis 275

Marketing Insider Group

AUGUST 8, 2018

billion in 2017. In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 Social media marketing is important to the success of every business, but it can be exhausting. There […].

Social Media 275

Social Media Statistics Social Marketing Media 275

Marketing Insider Group

DECEMBER 14, 2017

The best way to sell in 2017 is to stop selling. [Editor’s Note: A version of this article appeared previously at Technical.ly Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […].

Paid Search Agency 274

Paid Search Agency Content Marketing Companies Content 274

Zoominfo

SEPTEMBER 30, 2020

Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.” Source: ZoomInfo. Then, things took a turn. Then, things took a turn. The Fall of the Brand Ambassador. Source: ZoomInfo.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Marketing Insider Group

JUNE 26, 2017

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI.

Buyer's Journey 275

Buyer's Journey Content Marketing Planning Content 275

Marketing Insider Group

MARCH 15, 2018

billion in 2017, up 16 percent from the previous year. Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5

eCommerce 0

eCommerce Trends Impressions Spending 0

Marketing Insider Group

SEPTEMBER 25, 2018

An IDC report, How To Achieve Customer Advocacy Program Success in 2017, has found that customer advocacy programs have grown 570 percent […]. Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates.

B2B 257

B2B Marketing Report B2B Marketing Organization 257

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

JANUARY 11, 2018

But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. A post shared by KoMarketing (@komarketing) on Sep 20, 2017 at 9:25am PDT.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

Marketing Insider Group

MAY 25, 2020

Only 62 percent of the companies on the 2017 list had positive revenue growth for the three years prior. According to Durden’s analysis, XPO Logistics was the fastest-growing company in 2017. The article provided me with some key insights into why some brands were succeeding while others were not. Quick Takeaways.

Thought Leadership 311

Thought Leadership Paid Search Agency Lead Ranking Lead Scoring 311

markempa

JULY 6, 2017

Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Marketing Insider Group

JULY 20, 2017

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today.

Marketing & Strategy 252

Marketing & Strategy Internet Marketing Marketing B2B Marketing 252

Webbiquity

DECEMBER 26, 2017

That was until Google updated its algorithm in 2016 and 2017. To address the collateral damage made by the Possum update, Google implemented the Hawk update in 2017. With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options.

Paid Search Agency 237

Paid Search Agency Marketing Management Service Advertising Agencies 237

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276