Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. There has been a lot of evolution in the past 12 months.

Marketing & Strategy 236

Marketing & Strategy User-Generated Content Marketing Marketing Strategy 236

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. There are other surprises as well in the State of Marketing Strategy Report 2017. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing Strategy 262

Marketing Insider Group

DECEMBER 19, 2017

The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’ They […].

Event Marketing 246

Event Marketing Best Practices Paper Marketing & Strategy 246

Sales Engine

OCTOBER 1, 2016

If you're like most companies, the pressure to hit Q4 numbers is so high that it's hard to even think about 2017 yet. But when should the Marketing department's 2017 quota start? If your company has a 90 day sales cycle, Marketing had better be focused on the 2017 plan October 1st 2016! Let's do the math.

Planning 179

Planning Sales Cycle Sales Qualified Leads Paid Search Agency 179

markempa

JANUARY 25, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on the B2B Lead Blog. January is a time for new beginnings. The list starts at number 10 moving up. #10:

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

KoMarketing Associates

DECEMBER 27, 2017

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. 30 SEO Best Practices for B2B Organizations in 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JANUARY 5, 2017

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game. Even more so than AMP, having a mobile-friendly website is crucial B2B businesses in 2017.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

Marketing Insider Group

MARCH 14, 2017

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group. As marketers, there’s a lot of pressure to master the latest trends.

Email Marketing 252

Email Marketing ROI Social Media Trends 252

Marketing Insider Group

APRIL 11, 2017

The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […].

Tips 244

Tips Marketing & Strategy Marketing Online Marketing 244

Marketing Insider Group

NOVEMBER 6, 2017

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

CMO 258

CMO Marketing & Strategy Marketing Strategy Business 258

Marketing Insider Group

DECEMBER 27, 2016

The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 […].

Stats 269

Stats Marketing & Strategy Marketing Strategy Planning 269

Marketing Insider Group

APRIL 19, 2017

The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […].

Trends 256

Trends Content Marketing Content Paid Search Agency 256

Marketing Insider Group

DECEMBER 20, 2017

The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].

Email Marketing 272

Email Marketing Marketing & Strategy Marketing Strategy Open Rate 272

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Marketing Insider Group

MARCH 22, 2017

The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B. The post 10 B2B Lead Generation Strategies for 2017 appeared first on Marketing Insider Group. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever.

Lead Generation 199

Lead Generation Generation Marketing & Strategy Leads 199

InsightSquared

DECEMBER 18, 2017

We analyzed the data and curated a list of the top 12 most popular leaderboard songs of 2017. #1 We have our staff favorites at InsightSquared but we were curious, what are the most popular leaderboard songs among our customers? 1 All I Do is Win by DJ Khaled. #2 2 Money by Pink Floyd. #3 3 Gangnam Style by PSY. #4 11 Roar by Katy Perry. #12

Curation 219

Curation Activities Organization Process 219

Marketing Insider Group

JUNE 5, 2017

We don’t need to remind you how crucial a company website is in 2017. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group. Most interactions with your company will happen online and just as in person, first impressions are everything. B2B […].

Marketing Websites 225

Marketing Websites B2B Hubspot Impressions 225

KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. Let us know your favorite content from 2017! The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What gems are in your bookmarks? Connect with us on Twitter.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Marketing Insider Group

JULY 12, 2017

The post Must-See Content Marketing Infographics From the First Half of 2017 appeared first on Marketing Insider Group. That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.

Content Marketing 255

Content Marketing Content Internet Marketing Marketing 255

Marketing Insider Group

SEPTEMBER 6, 2017

The post 7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017 appeared first on Marketing Insider Group. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack.

Marketing & Strategy 264

Marketing & Strategy Marketing Marketing Strategy 264

InsightSquared

DECEMBER 18, 2017

The votes have been counted — we have InsightSquared’s favorite leaderboard songs of 2017. Check out the top 12 most popular leaderboard songs of 2017 among our customers here. ). #1 The list includes songs across all genres, and time periods. 1 Timber by Pitbull ft. 2 Y’All Ready for This from Space Jam. #3

Analytics 149

Analytics 149

Marketing Insider Group

JULY 18, 2017

The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. You must have […].

Social Media 219

Social Media Social Marketing Media Marketing 219

Marketing Insider Group

DECEMBER 28, 2016

The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group. You can go here to get the full story, but for the purposes of this survey, DGR defines a content-enabled campaign as a […].

Research 222

Research B2B Marketing B2B Customer Surveys 222

Marketing Insider Group

NOVEMBER 7, 2016

The post 6 Secrets To Boost Your B2B Content Marketing Efforts In 2017 appeared first on Marketing Insider Group. With so much B2B content out there competing for your target audience’s attention, what can you do to make sure your content […].

B2B Marketing 264

B2B Marketing Content Marketing B2B Advertising Benchmark 264

Sales Engine

OCTOBER 1, 2016

If you're like most companies, the pressure to hit Q4 numbers is so high that it's hard to even think about 2017 yet. But when should the Marketing department's 2017 quota start? If your company has a 90 day sales cycle, Marketing had better be focused on the 2017 plan October 1st 2016! Let's do the math.

Planning 120

Planning Sales Cycle Sales Qualified Leads Paid Search Agency 120

Marketing Insider Group

FEBRUARY 6, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on Marketing Insider Group. The list starts […].

Lead Generation 171

Lead Generation Generation Aggregators Leads 171

Marketing Insider Group

MAY 2, 2017

The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group. Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. Since […].

Social Media 223

Social Media Media Best Practices Network Marketing 223

InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. As part of our increased presence this year, we are teaming up with customers, partners and industry experts to host three interactive break-out sessions throughout the week.

SMB 166

SMB Case Studies Case Study CMO 166

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

OCTOBER 31, 2017

#SEOnightmares is sure to be a big hit again this year with everyone sharing their best horror stories of 2017. In celebration, I’ve pulled together my own list of 13 SEO Tricks, Treats, and Frights of 2017 (+ Monsters). What a treat AMP has been in 2017! Early adopters in 2016 definitely reaped traffic rewards in 2017.

SEO 120

SEO CMS Development PageRank Tagging 120

InsightSquared

NOVEMBER 16, 2017

All in all, Dreamforce 2017 was a great experience. Attendees were also encouraged to explore the AppExchange, which has had a recent update making it easier to find an app that serves the needs of your organization. It either got me to think about new concepts, or validated that my team was already moving in the right direction.

Work Management 120

Work Management Validation Ideal Customer Profiles Organic Leads 120

InsightSquared

NOVEMBER 17, 2017

A Sales Ops Playground: Dreamforce 2017. Dreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time. There’s more available than you’ll ever feasibly be able to get to, but you’re excited to dig in and learn as much as you can.

Marketing Management 136

Marketing Management Marketing Analytics Tools Conference Vendors 136

Navigate the Channel

OCTOBER 17, 2017

As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. More about this challenge : This was the number one challenge reported by B2B marketers in the 2017 CMI report , and from my experience working with clients this year, it was the most common challenge for them as well.

B2B Marketing 177

B2B Marketing Content Marketing Lead Ranking Lead Scoring 177

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

JANUARY 5, 2017

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game. Even more so than AMP, having a mobile-friendly website is crucial B2B businesses in 2017.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136