Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

EMagine B2B Blog

JANUARY 27, 2019

I promise it to prospective and current clients, as well as, constantly reiterate the importance of it to our digital marketing team. It’s core to what we do and it’s critical for building long-term partnerships with our customers. A lot of people ask about setting reasonable expectations from paid advertising efforts.

Paid Content 69

Paid Content Paid Search Agency PPC Planning 69

Outbrain

NOVEMBER 21, 2018

When it comes to marketing, advertising, ad tech, and more, you may be relying on the expertise of an agency every day. Take a leap into the fascinating world of agencies, and see where they stand in 2018: Emily Rowe from Social Sensei LLC. ” George from matrixmarketinggroup.com Matrix Marketing Group.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

SmartBug Media

SEPTEMBER 6, 2019

Provides a snapshot of the huge digital footprint they leave behind as they consume content across the internet. According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Moz

MAY 26, 2020

The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. Once we'd gotten past all the research and legal efforts related to the new name itself, we began formulating the website transition plans in 2018. Content updates.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Our team is constantly collaborating and sharing resources they find valuable and even critical to client programs and digital marketing in general. The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots. From Andrea Cruz.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key. How to find and win your first 10 customers 1.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. Content Marketing Institute ).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Contently

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Financial services content is also incredibly complicated.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Quality customer support Customer support is everything.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Brand Identity 116

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Template 111

Template Paid Content Planning Content Marketing 111

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

ClickZ

JULY 27, 2020

30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content. Each of these top problems is addressed using data from the Content Marketing Institute’s (CMI) 2020 report.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. What Makes a Good B2B Tech Social Media Strategy?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Content Marketing Institute

NOVEMBER 9, 2018

Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. I think it happens because marketers are used to certain metrics. Click To Tweet.

Content Marketing 104

Content Marketing Lead Scoring Lead Ranking Planning 104

EveryoneSocial

FEBRUARY 26, 2018

We think so, but the reality is that it’s still the minority of early adopters and market leaders that have invested in employee advocacy. That said, more attention is being paid to employee advocacy as shown by the search volume graph included below. Dell, Disney, Coca-Cola, etc.).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Sprout Social

DECEMBER 17, 2018

Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. There are hundreds of national, international and world hashtag holidays.

Paid Search Agency 112

Paid Search Agency Tagging Social Media Planning 112

Single Grain

NOVEMBER 4, 2019

You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. Get A Free Consultation.

Lead Ranking 82

Lead Ranking Lead Scoring Google Domain 82

Valasys

APRIL 3, 2020

The end-customer making the purchase is doing so on behalf of an organization.”. To be successful in B2B eCommerce, brands need to learn from the competitive benchmarking of their distinguished counterparts such as Flexfire LEDs , CleanAir , Selini NY , etc. According to a report published by digitalcommerce360.com Check, ACH.,

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. They favor organic results over paid search ads.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Directive Agency

SEPTEMBER 29, 2017

Why your ad CTR shouldn’t matter. They tell you how many eyeballs your ads or campaigns reached. They tell you the max number of people who were “exposed” to your ad. After all, 86% of people don’t look at online ads. Think about Facebook ads for a second. I’ll tell you where they don’t go: the ads in the sidebar.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

chiefmartech

OCTOBER 30, 2016

I do not believe in marketing “attribution”. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). It embodies everything marketers ever wanted to get out of data! What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Contently

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Budget Programs 167

Budget Programs Top of Funnel Ad Building Content 167

Heinz Marketing

JANUARY 22, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. ABOUT OUR GUEST: .

Marketing AI 58

Marketing AI Top of Funnel Work Management Enterprise Management 58

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Content4Demand

APRIL 25, 2019

It’s likely that the now infamous Fyre Festival will serve as a cautionary tale for marketers for a long while. But if you look past the debacle, the Fyre team actually did a lot of things right when it comes to influencer marketing. If you’re looking for a cake walk, influencer marketing isn’t it. Wait, hear me out!

Planning 74

Planning Paid Search Agency Work Management Marketing Management 74

Unbounce

OCTOBER 22, 2018

Marketers have been busy ensuring content is GDPR compliant. It’s the year when the difference between fast and slow content becomes the difference between showing up in the search results (whether paid or organic) or disappearing completely. But in 2019, slow content will kill your conversions… to death.

Landing Pages 110

Landing Pages Mobile Advertising Lead Scoring Lead Ranking 110

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92