SmartBug Media

SEPTEMBER 6, 2019

That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Strategic-IC

AUGUST 28, 2019

We look at key takeaways from the 2019 Sirius Decisions report ‘The State of the Account-Based Marketing Revenue Engine’ detailing key thoughts, takeaways and considerations for success in the future. The State of ABM in 2019. The State of ABM in 2019.

Account Based Marketing 67

Account Based Marketing ABM Budget Programs Enterprise Management 67

Strategic-IC

JUNE 19, 2019

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019. SaaStr Europa 2019 - Key Growth Takeaways. Image: ©2000-2019 Matrix Management Corporation.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Account Based Marketing 78

Martech Advisor

AUGUST 30, 2019

Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent. Together, they joined forces to develop a solution that helps B2B marketers identify and connect with small- to medium-sized businesses (SMBs). Takeaways for Marketers.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

Hubspot

SEPTEMBER 4, 2019

We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal. Account-based marketing tools. Accounting integrations. Here is just a sample of the categories our partner ecosystem powers: Event management. Webinar production.

Marketing Automation Services 76

Marketing Automation Services Work Management Marketing Management Advertising Agencies 76

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. That’s wild.

Demand 52

Demand B2B Webinar Metrics Intent 52

Leadspace

DECEMBER 9, 2019

Add to this, the new and growing realities we call the cloud, Big Data and social media to the mix — and the best of us become keenly aware that we must quickly observe, decide, and act in order to leverage our way to success. This trend is going to be driven by that ominous sounding term “Big Data.”.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Strategic-IC

OCTOBER 18, 2019

Acxiom and Strategic IC will showcase their successful ABM programme at The B2B Marketing Conference 2019 ABM: Align and Accelerate on 5 November 2019. By partnering with Strategic IC, that’s exactly what technology and data services company, Acxiom achieved. Date: 5 November 2019, 11:25 AM - 11:55 AM.

Account Based Marketing 9

Account Based Marketing ABM Buyer Intent Conference 9

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. Ali Jawin , a 6sense superfan and Vice President of Global Marketing at RepTrak , first took the stage. They often experience: .

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Terminus

JULY 17, 2019

The answer is buyer intent data. This guide will give you a complete breakdown of what buyer intent data is and how you can operationalize it to get ahead of your competition and drive more sales. What Is Buyer Intent Data? Why do you need buyer intent data?

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

6sense

DECEMBER 10, 2021

Companies recognize diminishing returns from their lead-based approach, which manifests in pipeline issues — not enough, low-quality pipe and/or non sustainable CAC. ABM is about embracing the new B2B buying journey and those who make the shift see results in pipeline, close rates, deal sizes, and velocity.

CMO 62

CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

Inbox Insight

MAY 7, 2019

Recommended read: For key insight into the factors driving many priorities, check out our IFP survey report findings: State of Marketing Report 2019. State of HR Report 2019. State of IT Report 2019. This does not mean simply dropping cookies, becoming a data-driven business requires leveraging all available insights.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52