Marketing Insider Group

NOVEMBER 4, 2020

The post Why LinkedIn Ranked #1 for B2B Marketers in 2020 appeared first on Marketing Insider Group. See how COVID-19 dramatically impacted marketing spending, get more insights into lead generation, and see how ABM is making a major comeback.

Lead Ranking 362

Lead Ranking Lead Scoring Linkedin B2B Marketing 362

Marketing Insider Group

JUNE 22, 2020

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes.

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Ranking 354

Influitive

DECEMBER 7, 2020

The post Meet your 2020 Influitive BAMMIE Finalists appeared first on Influitive. Our finalists have shown that amidst all adversity faced this year, being agile, showing compassion and remaining customer-first will always lead to more long-term success. The BAMMIE Award winners will be […].

Brand Identity 52

Brand Identity Branding Lead Marketing Qualified Leads 52

Marketing Insider Group

JUNE 14, 2020

Check out the photo of the full challenge board below: The post 12 Biggest Content Marketing Challenges in 2020 appeared first on Marketing Insider Group. Are you interested in engaging and converting new customers via content ? Contact me and let’s talk about how we can help.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Content Marketing CMS Development 362

KoMarketing Associates

SEPTEMBER 29, 2020

Despite all the challenges of 2020, B2B digital advertising is doing great. COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. .” It is expected to come through 2020 with 5.9%

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

NOVEMBER 18, 2020

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Unfortunately, LinkedIn isn’t quite there yet in 2020. 2020 hasn’t been the easiest year. Conversation Ads. Final Thought.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. I wrote in a recent post that stories will be a key component to social media success in 2020. — KoMarketing (@KoMarketing) April 30, 2020. Social Media Stories. Pay Attention to Your Messaging. Influencer marketing. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

JUNE 23, 2020

In this blog post, we’ll discuss what a web strategy is and outline the most important factors to focus on, so you can have a successful strategy in place for the remainder of 2020—and beyond. In 2020, web strategy success looks like determining what’s best for your audience —not forcing them to do what you think they should.

Marketing Websites 279

Marketing Websites CMS Development Marketing & Strategy Marketing Agencies 2 279

KoMarketing Associates

JANUARY 4, 2021

Vidyard and Demand Metric recently came together to conduct “The State of Video 2020” report, and statistics showed that in 2020, video was the most important form of content for most organizations (76%). Overall, most marketers (48%) said that in 2020, their ROI from video continued to get better.

Video Marketing 254

Video Marketing Content Statistics Mobile Marketing 254

Webbiquity

JUNE 10, 2020

The post Designing Product Landing Pages: Best Practices for 2020 and Beyond appeared first on B2B Marketing Blog | Webbiquity. She is always happy to collaborate with awesome blogs and share her knowledge about branding, digital marketing trends, and business growth strategies. To see what she is up to next, check out her Twitter feed.

Landing Pages 316

Landing Pages Design Practices Product 316

KoMarketing Associates

JUNE 15, 2022

HubSpot recently partnered with Venngage to publish the “Marketing Statistics Report” for 2022, and statistics suggested that most marketers around the globe (57%) pivoted toward visual content marketing in 2020 due to the pandemic. At least 50% of marketers in the U.S. alone made the shift toward this strategy.

Content Marketing 261

Content Marketing Advertising Agencies Marketing & Strategy Content 261

SendX

OCTOBER 28, 2021

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Here's a bit more on how email marketing pricing is done. Stay hopeful.

Pricing 364

Pricing Price Planning Software 364

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers.

Work Management 367

Work Management Marketing Management Email Marketing Planning 367

SendX

MARCH 16, 2020

Newsletters are blowing up again. In this age of content overload, people are looking to consume content that they want. They want personalized stories that they resonate with and newsletters are a perfect medium here. The incredible growth of quality newsletters like theSkimm and Morning Brew is the perfect example of their appeal.

Newsletter 341

Newsletter Enterprise Management Thought Leadership Marketing Management 341

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Buyers are spending more time with content.

Research 354

Research B2B Marketing Top of Funnel Marketing Automation Services 354

Marketing Insider Group

DECEMBER 21, 2020

Without downplaying 2020’s casualty count in other areas, it seems we reached an equilibrium where B2B marketing budgets appear unscathed at least. Deloitte meanwhile surveyed CMOs to gauge their responses to 2020. Evaluate YOUR 2020 Objectively. Look over your 2020 objectively. Look over your 2020 objectively.

Marketing Budget 363

Marketing Budget Marketing Budget Creation Budget Programs Research 363

Marketing Insider Group

MARCH 31, 2020

Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment. Voice Searches: Go to the Head of the Class. In other words, it’s all about the now.

Trends 363

Trends Work Management Peer-to-peer Marketing Management 363

Marketing Insider Group

JANUARY 4, 2021

CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. A: Online events have changed drastically in 2020 and will continue to evolve in the coming years. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov. Mistakes happen…. but not on my webcasts.

Webinar Metrics 356

Webinar Metrics Webcast Digital Transformation Peer-to-peer 356

Webbiquity

SEPTEMBER 21, 2021

While B2B marketers initially saw a surge in digital activity after the COVID outbreak in the spring of 2020, 73% of B2B tech marketers say they have seen “digital fatigue” set in since then. “In a world where every business has been investing in digital, it seems it’s harder to stand out from the crowd.

Research 343

Research Trends B2B Marketing Planning 343

Marketing Insider Group

FEBRUARY 11, 2021

2020 proved that anything can happen in the social media world, as Tiktok blew up seemingly overnight and carried with it anyone who was prepared for its rise. The events of 2020 shook up the business world in more ways than one. In 2020 it was all about short video that captured the attention of consumers scrolling by.

Marketing AI 364

Marketing AI Trends Paid Search Agency Transparency 364

SendX

DECEMBER 7, 2020

For instance, if your engagement rates are low, the average open rate for all industries in 2019 was 22.15% ( SuperOffice.com , 2020), it's most likely because of one of the following reasons. However, we don't, a recent survey tells us that the average open rate in 2020 is down to 17.80% (Campaign Monitor ).

Email Marketing 326

Email Marketing Work Management Marketing Management Open Rate 326

KoMarketing Associates

DECEMBER 23, 2020

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Marketing Insider Group

JULY 27, 2021

Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. That all changed with the onset of the pandemic in early 2020. But despite these advances, VR and AR content never quite managed to gain widespread consumer adoption. Quick Takeaways.

Terms and Conditions 363

Terms and Conditions Content Marketing Management Interactive Marketing 363

Marketing Insider Group

OCTOBER 27, 2021

How to Boost Your Conversational Marketing Strategy with Chatbots, Business 2 Community (October 21, 2020). The Future is Now – 37 Fascinating Chatbot Statistics, Small Biz Genius (November 20, 2020). Levy, Jason. How to Build a Conversational Growth Strategy, Revenue River (May 1, 2019). Jovic, Danica. Panetta, Kasey.

Sales Management 363

Sales Management Conversion Ad Building Marketing & Strategy 363

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. Approximately 25.21% claimed that they already have an ABM strategy in place.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

KoMarketing Associates

DECEMBER 15, 2020

Just 26% of respondents measuring KPIs reported lower KPIs during 2020. With the impact of COVID-19 on budgets, it might not come as a surprise that, according to previous research, B2B buyers decreased their technology spend in 2020. B2B Tech Spend, Marketing, and COVID-19. Just 16% think that it will continue to decrease.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

KoMarketing Associates

SEPTEMBER 3, 2020

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%. On average, Instagram Stories have had a 7% reach rate in 2020, which is an increase from the 6.7% recorded in 2019.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

Marketing Insider Group

AUGUST 10, 2020

The phrase, “Man plans and God laughs” has never been more true than in 2020. Q: ITSMA, a leader in the formation and expansion of ABM has discussed having levels of ABM programs. How do you define those at SAP, and has this changed and evolved over time? How has this impacted ABM and what are the key learnings from this “new reality”?

Account Based Marketing 347

Account Based Marketing ABM Work Management Marketing Management 347

KoMarketing Associates

SEPTEMBER 16, 2020

A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” 2020 has changed the rules in many parts of business. And Sales and Marketing alignment matters even more in 2020, when the adverse business environment means there is simply no room for inefficiencies. Clean Up Your Data.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269