2021, ABM, AIDA and Intent Data - B2B Marketing Zone

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2021

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Intent Data

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). MarTech Tools That Drive Intent Data. Intent data. Mike Fleck, VP of Marketing at Cyren.

Work Management

Work Management Marketing Management Marketing Automation Services B2B Marketing

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 100 million ABM program using 1.5 50% of ABM customers have adopted SaaS in one quarter.

Lead Ranking

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel

Webinars

Cracking the Code: Turning Intent Data into Go-to-Market Success

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

Webinars

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