Choozle

AUGUST 5, 2024

As we navigate the complexities of the 2024 election cycle, understanding the nuances of digital advertising is more crucial than ever. Annie: What’s your take on Connected TV (CTV) advertising for political campaigns in 2024? Connected TV enables precise targeting, reaching more households than broadcast or cable.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Television marketing 98

Digilant

MAY 21, 2024

CTV advertising allows advertisers to reach viewers who are increasingly consuming video content through digital streaming rather than traditional cable or satellite TV. According to eMarketer, in 2024, U.S. In 2024, CTV ad spending will reach $30.1 Viewers continue to spend more time watching CTV. adults will average 123.4

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Digilant

MAY 21, 2024

CTV advertising allows advertisers to reach viewers who are increasingly consuming video content through digital streaming rather than traditional cable or satellite TV. According to eMarketer, in 2024, U.S. In 2024, CTV ad spending will reach $30.1 Viewers continue to spend more time watching CTV. adults will average 123.4

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 132

Marketing AI Paid Content Work Management PR 132

Single Grain

NOVEMBER 28, 2023

Also, because of Apple’s privacy and data update, more and more advertisers are experimenting with shoppable TV ads. While it’s arguably less convenient than the use of third-party data, first-party cookies are very much the new standard of collecting user data while maintaining their privacy.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126