Martech

JULY 17, 2024

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. Expert guidance.

Marketing AI 144

Marketing AI Lead Ranking Marketing Management Generation 144

Martech

JANUARY 29, 2024

These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience. and “What is authenticity?”

Marketing AI 112

Marketing AI Ethics Training Opinions 112

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Let’s dive into the biggest three trends for the next three years: CSR, AI-powered strategies, and the increased use of digital platforms. Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

Spiralytics

SEPTEMBER 26, 2024

In a nutshell, deepfakes are artificial media, typically videos, photos, or audio, that use AI technologies to alter or generate realistic depictions of people saying or doing things they never actually did. The global market value for AI-generated deepfakes will reach USD 79.1 million by the end of 2024.

Statistics 62

Statistics Phishing Lead Ranking Video Marketing 62

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. 5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. The ethics and effectiveness of cold outreach are a story for another day. Clean the data to check for accuracy.

Outreach 104

Outreach Marketing AI Marketing Analytics Tools Advertising Agencies 104

B2B Marketing Directions

APRIL 28, 2024

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can't create buyer trust, but the right marketing approach can make it more likely trust will develop. business earned a "neutral" score.

Ethics 71

Ethics Vendors Lead Scoring Lead Ranking 71

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 115

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 115

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 67

Marketing AI Top of Funnel Lead Ranking Work Management 67

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? Out came a long list.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

Marketing AI 63

Marketing AI Tips Work Management Ethics 63

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

SocialPilot

MAY 30, 2024

In 2024, social media is all about adapting and innovating. In 2024, social media is all about breaking the rules and setting new standards. Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. This will help you understand the market and what works and what does not.

Social Media 67

Social Media Practices Marketing AI Media 67

Valasys

MARCH 18, 2024

Hold onto your hats, marketers! The future is here, and it’s powered by artificial intelligence. No longer confined to science fiction, AI is rapidly transforming every aspect of our lives, and marketing is no exception. Hyper-Personalization with Generative AI: Forget one-size-fits-all marketing!

Marketing AI 40

Marketing AI Trends Allocation Paid Search Agency 40

Orange Owl Blog

AUGUST 27, 2024

Startups Crafting Clear and Impactful Vision and Mission Statements for your Brand A Comprehensive Guide Vivek Goel August 27, 2024 Share : Table of Contents After finalizing your brand name and brand logo , the next step in establishing your company’s identity involves developing impactful vision and mission statements.

Branding 52

Branding Brand Identity Terms and Conditions Allocation 52

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles.

Research 139

Research B2B Marketing Enterprise Management B2B 139

Stevens & Tate

MAY 1, 2024

Step right into our April 2024 edition of “What’s Trending in Marketing,” your portal to the freshest marketing trends and insights. Stay ahead of the curve with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here.

Trends 86

Trends Advertising Agencies Planning Paid Search Agency 86

Martech

JULY 9, 2024

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. This fragmentation can lead to incomplete customer profiles and disjointed marketing efforts.

Marketing Management 113

Marketing Management Advertising Agencies Privacy Planning 113

Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.

Marketing AI 52

Marketing AI Privacy Work Management Marketing Management 52

B2BMarketing.net

OCTOBER 3, 2024

Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership. LinkedIn’s B2B Institute is B2B marketing and branding’s own, dedicated think-tank. A vast literature has grown up around branding that supports its variegated, polyvalent values.

Work Management 69

Work Management Advertising Agencies Paid Search Agency Lead Ranking 69

B2BMarketing.net

AUGUST 27, 2024

Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership. LinkedIn’s B2B Institute is B2B marketing and branding’s own, dedicated think-tank. A vast literature has grown up around branding that supports its variegated, polyvalent values.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Lead Ranking 52

Orange Owl Blog

AUGUST 13, 2024

B2B SaaS Pricing Comprehensive Guide to B2B SaaS Pricing Strategies: Models, Examples, and Best Practices Orange Owl August 13, 2024 Share : Table of Contents What is B2B SaaS Pricing? Market Positioning: Pricing communicates the value and quality of the software, influencing customer perceptions and brand image.

Lead Ranking 52

Lead Ranking Price Pricing Enterprise Management 52

Convert

MARCH 13, 2024

AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. AI roadmap: Adobe Target allows you to personalize your visitors’ experiences with AI at scale. G2 rating: 4.5/5 G2 rating: 4.6/5 Consciousness quotient (CQ): Found no information on this.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Martech

MAY 29, 2024

When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread.

Marketing AI 117

Marketing AI Work Management Marketing Management Paid Search Agency 117

Convert

JUNE 28, 2024

On the 19th of June, I had the opportunity to attend a conference I have only heard great things about, Growth Marketing Summit (or Growth Minded Superheroes!). Sean dropped a pro tip for measuring product-market: ask users how they’d feel if they could no longer use the product.

Growth Marketing 52

Growth Marketing Work Management Marketing Management Lead Ranking 52