SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 83

Customer Surveys eCommerce Enterprise Management Work Management 83

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes.

Marketing AI 69

Marketing AI Social Media Social Marketing B2B Marketing 69

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Martech

JULY 15, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Loyalty 113

Loyalty Acquisitions Marketing Budget Allocation 113

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 120

eCommerce Enterprise Management Paid Search Agency Marketing Management 120

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Let’s dive into the biggest three trends for the next three years: CSR, AI-powered strategies, and the increased use of digital platforms. Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Martech

JULY 3, 2024

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. Average marketing budgets have fallen to 7.7% of overall company revenue in 2024, down from 9.1% Let’s explore.

Work Management 130

Work Management Marketing Automation Services Marketing Management Vendors 130

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Work Management 91

Work Management Marketing Management API Customer Satisfaction 91

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 64

Marketing AI Email Marketing Practices B2B Marketing 64

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers.

Peer-to-peer 99

Peer-to-peer Planning Budget Programs Loyalty 99

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 93

Marketing Budget Marketing Strategy Marketing & Strategy Planning 93

Outgrow

JUNE 4, 2024

Outgrow May 2024 Product Update | AI Content, Coupon Codes, CTAs, A/B Testing Welcome to the Outgrow product update for May 2024! So in this update blog, we will be talking about the enhanced AI content creation and A/B testing along with the new coupon code addition and CTA engagement tracking!

Outgrow 52

Outgrow Product Top of Funnel Content 52

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. Up to 95% of decision-makers anticipate ongoing legislation and signal loss in 2024 and beyond.

Paid Search Agency 121

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 121

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. ThriftBooks bases its ecommerce strategy on five pillars: price, book selection, product quality, customer service and loyalty programs.

Loyalty 119

Loyalty eCommerce Buzz Word of Mouth 119

Thinkers360

AUGUST 4, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Project Management for 2024. 26 Yasser Ismail ARGAS – The Arabian Geophysical & Surveying Contact Yasser Ismail Score: 38.76 Congratulations to all our Project Management influencers who participated!

Enterprise Management 116

Enterprise Management B2B Thought Leadership Work Management Marketing Management 116

Thinkers360

SEPTEMBER 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Agile for 2024. Top 50 Global Thought Leaders and Influencers on Agile 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 83

B2B Thought Leadership Lead Scoring Lead Ranking Thought Leadership 83

Thinkers360

JUNE 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Healthcare for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Martech

JUNE 24, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Strategic capabilities refer to the unique resources, skills, and competencies that enable a company to achieve its strategic objectives and gain a competitive advantage in the market.

Marketing AI 107

Marketing AI Marketing & Strategy Customer Satisfaction Best Practices 107

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 3 SJ White Contact SJ White Score: 54.05

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

Optimization 110

Optimization Marketing AI Generation User-Generated Content 110

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 110

Social Media Work Management Marketing Management Media 110

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 121

Analytics Enterprise Management Work Management Business 121

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Marketing AI 125

Marketing AI Marketing Attribution Advertising Agencies Branding 125

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Privacy 125

Privacy Ad Building Branding Brand Identity 125

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

MARCH 7, 2024

Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market. The following are the eCommerce personalization software available in 2024: 1.

Enterprise Management 65

Enterprise Management Marketing Automation Services eCommerce Marketing Management 65

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Martech

JULY 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns.

Email Campaigns 108

Email Campaigns Segmentation Campaigns Psychographics 108

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Startups 110

Startups Marketing Automation Services Allocation Marketing Management 110

Martech

JULY 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. This allows you to import data related to email campaigns, social media interactions, and other marketing activities. For this prompt, try selecting the marketing operations (MOps) persona.

Marketing Automation Services 108

Marketing Automation Services Enterprise Management Budget Programs Customer Satisfaction 108

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62