Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). DXP utilization.

Digital Experience Platform 98

Digital Experience Platform Marketing & Strategy Business CMO 98

Martech

AUGUST 7, 2024

Providers of digital experience platforms (DXPs), for example, have been talking about composability for at least two years. Typically, these platforms offer a CMS, intelligent content and product recommendation tools, sometimes an integrated CDP, sometimes a digital asset management (DAM) system.

Digital Asset Management 125

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 125

CMSWire

DECEMBER 23, 2024

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and innovation. Continue reading.

Digital Experience Platform 67

Digital Experience Platform Optimization Generation 67

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post BlueConic acquires experience-creation company Jebbit appeared first on MarTech. Zero-party data, as well as regular first-party data is a precious resource in post-cookie times, so every tool helps.

Paid Search Agency 117

Paid Search Agency Companies Acquisitions Ideal Customer Profiles 117

chiefmartech

JUNE 16, 2024

It’s one of the reasons there’s been an acceleration of data warehouse adoption in martech stacks, serving as an “ aggregation platform ” for data across the business. In our recent State of Martech 2024 report, 70.8% more than 50% of all martech apps) is now integrated with that data platform.

API 112

API Marketing Automation Services Lead Ranking Digital Experience Platform 112

CMSWire

DECEMBER 20, 2023

Explore Umbraco CMS's 2023 journey: New features, Umbraco 13 launch and continuous innovations set the stage for a dynamic 2024. Continue reading.

Content 128

Content Digital Experience Platform Features 128

CMSWire

NOVEMBER 25, 2024

Marketers, take note: Optimizely’s new tools streamline workflows, connect siloed data and offer new martech possibilities for healthcare. Continue reading.

Marketing 114

Marketing Tools Digital Experience Platform Optimization 114

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. As this happens, expect the lines to blur between CDPs and other tools and platforms. Pimcore, for example, offers an open-source CDP, but it also bills itself as a broader digital experience platform (DXP).

Work Management 95

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 95

CMSWire

OCTOBER 25, 2024

Generative AI has endless potential, but Acquia Engage 2024 made it clear: we're just scratching the surface of its power in the digital experience space. Continue reading.

Generation 122

Generation Digital Experience Platform Personalization 122

Martech

DECEMBER 18, 2023

They help businesses navigate the complexities of CX transformation and drive meaningful and sustainable improvements in customer experiences. Dig deeper: What is digital transformation? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

eCommerce 116

eCommerce Best Practices Marketing AI Consulting 116

chiefmartech

APRIL 7, 2022

Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. Existing platforms in your stack from DAM to DXP will need to adapt to support these capabilities. There will be new products for ever-more-advanced virtual events and learning experiences.

Digital Asset Management 132

Digital Asset Management Work Management Marketing Management Digital Experience Platform 132

B2BMarketing.net

AUGUST 29, 2024

Join our live webinar “ How to select your next digital experience platform ” on September 3rd 2024, 3pm BST to ask any burning questions on the topic. B2B Marketing’s latest Martech Vendor Spotlight Report provides a comprehensive overview of the vendors operating in this ever-evolving digital market.

Digital Experience Platform 59

Digital Experience Platform Vendors Burn Rate Ideal Customer Profiles 59

Martech

JULY 8, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post Boosting customer experience with website redesign: Best of the MarTechBot appeared first on MarTech. Now it’s your turn to give MarTechBot a try. Are you getting the most from your stack?

Marketing Automation Services 129

Marketing Automation Services Marketing Websites Work Management Marketing Management 129

Thinkers360

DECEMBER 21, 2024

www.amazon.com | September 11, 2024 | Book | Pascal BORNET All Hands on Tech: The AI-Powered Citizen Revolution The greatest untapped asset in an enterprise today is the ingenuity of its people. In order for your AI program to be successful, you need to be aware of all the facets involved, not just the technologya daunting task.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Enterprise Management 52