Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools and service enhancements. Superpowered sales forecasting with AI.

Forecasting 95

Forecasting Enterprise Management Marketing Management Hubspot 95

Martech

OCTOBER 1, 2024

billion in November and December this year, according to a forecast by Adobe. Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. online holiday shoppers are expected to spend $240.8 This represents a 8.4%

Spending 116

Spending Amazon Mobile Marketing eCommerce 116

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. Read the full Salesforce Winter 2024 release notes here. We’re also seeing improvements with Einstein AI Solutions. Get MarTech!

Industry CMS 115

Industry CMS Work Management Forecasting Marketing Management 115

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift.

Enterprise Management 272

Enterprise Management Generation Lead Ranking User-Generated Content 272

Martech

NOVEMBER 14, 2023

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience.

Planning 126

Planning Marketing AI Enterprise Management Work Management 126

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Trends 98

Trends Privacy Advertising Agencies Forecasting 98

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 Dig deeper: Holiday ecommerce start surpasses record-breaking forecast Mobile climbing. billion in U.S. year-over-year.

eCommerce 101

eCommerce Forecasting Mobile Marketing Analytics 101

Salesforce Marketing Cloud

MAY 20, 2024

Find out now Key takeaways from our new State of Marketing report Successful AI implementation leads 2024 marketing trends Trustworthy data powers genuine customer connection Marketers are all in on personalization To some, the words “new era” mean big ideas and fresh innovations. Let’s take a look at highlights from the report.

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

Sword and the Script | B2B

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Marketing Budget 126

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 126

ClickZ

JANUARY 2, 2021

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. Digital titans. SSPs (Supply-side platforms).

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.” But RMNs need to mature.

Media 99

Media Advertising Agencies Paid Search Agency Forrester 99

CMSWire

DECEMBER 27, 2023

Alex Kantrowitz forecasts tech's future: AI growth, OpenAI shifts, NVIDIA's ascent, Big Tech's market swings, and more. Continue reading.

Forecasting 126

Forecasting Twitter Marketing 126

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7%

Paid Search Agency 111

Paid Search Agency Advertising Agencies Ads Google 111

Sprout Social

FEBRUARY 29, 2024

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. A notable example is Heineken , which uses machine learning algorithms to forecast demand and maintain optimal inventory levels. It saves time and reduces errors.

Marketing AI 132

Marketing AI Lead Ranking Work Management Lead Scoring 132

Zoominfo

FEBRUARY 12, 2024

The right sales operations tools function as the gears in a revenue machine, multiplying productivity by enabling teams to create more precise sales forecasts, improve customer interactions, and directly influence financial outcomes.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Tools Marketing Management 130

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. “Forty percent are buying less but spending the same,” Rob Garf said of consumers at a press briefing to unveil the forecasts. Processing.

Forecasting 69

Forecasting Press Aggregators Pricing 69

Sword and the Script | B2B

DECEMBER 24, 2024

The top trending searches of 2024 6. Half of B2B will miss 2024 goals because of a lack of budget 13. 1/3rd of marketers forecast a modest budget increase for 2025 20. 73% of marketers expect more competition in 2024 27. SaaS in dead last at 3.8% gated content conversion rate 4. The digitization continues. A noisy few.

Statistics 62

Statistics B2B Marketing Paid Search Agency Advertising Agencies 62

Martech

JUNE 5, 2024

Here are HubSpot’s May 2024 updates that marketers and their leaders need to know: New navigation experience for better efficiency. Commerce Hub – New platform fee starting June 24, 2024. Navigation Bookmarks let you quickly access your most-used features like dashboards and forecasting, improving efficiency and focus.

Enterprise Management 96

Enterprise Management Hubspot Phishing Marketing Management 96

SocialPilot

APRIL 22, 2024

Best Time to Post Reels on Instagram in 2024 to Boost Engagement Overall, the best day and time to post Reels on Instagram is between 9 AM and 12 PM from Monday to Thursday. 12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Get MarTech!

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. 2024 will witness a significant shift towards micro-influencers and nano-influencers. The ability to interpret and act upon data will be a critical skill for PR in 2024 and beyond. Looking for more PR insights?

PR 62

PR Forecasting Campaigns Analysis 62

Sword and the Script | B2B

DECEMBER 17, 2024

Marketers expect their budget to grow between ~2% and 5% After a full year of trying to, like 2Pac once said, make a dollar out of 15 cents marketing leaders are optimistic that their budgets will grow, according to multiple surveys: 260 B2B and B2C marketing leads forecast budgets grow to 12.7% B2B marketing managed an average of 10.2

Statistics 61

Statistics Work Management B2B Thought Leadership Marketing AI 61

Sprout Social

DECEMBER 19, 2023

We can’t say for certain what the future of social has in store, but our forecast says this will become a core role sooner rather than later. Behind every emerging title is a useful clue that can help you forecast what’s coming down the industry pipeline.

Social Media 124

Social Media Media Paid Social Agency Work Management 124

Top Rank Marketing

SEPTEMBER 29, 2023

digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers contained in recently-published forecast data. The post Elevate B2B Marketing News Weekly Roundup: Influencer Spending To Rise In 2024 & LinkedIn’s New Accessibility Features appeared first on B2B Marketing Blog - TopRank®.

Enterprise Management 114

Enterprise Management Spending Work Management Marketing Management 114

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. 28 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 34.81 28 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 34.81 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Zoominfo

DECEMBER 11, 2024

Instead, they get more accurate forecasting and strategic decision-making. No two sales teams are alike, and with Account AI, admins can refine account summaries to align with the specific methodologies used at your company. This personalization means your sellers wont have to dig through heaps of irrelevant details.

Zoominfo 130

Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 42

Forecasting Paid Content Marketing AI Allocation 42

Convince & Convert

SEPTEMBER 14, 2024

This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more. Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive.

Trends 136

Trends Tips Paid Search Agency Planning 136

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? And the predictive analytics market is thriving; it’s forecasted to grow into a $64 billion market by 2025. This AI can also analyze consumer behavior.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Forecasting 59

Zoominfo

FEBRUARY 12, 2024

Forecasting and Pipeline Management Tools Pipeline management tools are a key piece in the operational workflow of a business. Gong: Analyzes sales calls and customer interactions to offer actionable feedback and insights at scale.

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 117

Salesforce Marketing Cloud

OCTOBER 1, 2024

While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. That would break down to $4.1 Back to top.

POS 105

POS Merchandising Forecasting Display 105

Webbiquity

SEPTEMBER 12, 2023

2020 started as a year of great optimism, with rosy forecasts for growth amid a strong economy. The reports above arm event planners with insights and knowledge to help navigate the challenges through the rest of this year and into 2024. That outlook was completely upended just a few months later.

Marketing Report 315

Marketing Report Event Marketing Stats Paid Search Agency 315

Zoominfo

FEBRUARY 28, 2024

We recently invited several members of ZoomInfo’s executive team to identify how generative AI is impacting their daily work, and to forecast how such technologies will continue to drive change — as we both use AI, and integrate AI technologies into ZoomInfo’s products. But that’s precisely what we asked our leaders to do.

Work Management 130

Work Management Marketing Management Zoominfo Marketing Analytics Tools 130

Martech

JANUARY 31, 2024

Learn about its current use in the advertising industry, kickstart your approach in 2024 and discover real-world examples of its impactful results. Time series analysis is another type of statistical modeling that can help marketers understand trends over time to create sales forecasts. Get MarTech! In your inbox. See terms.

Marketing Attribution 123

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 123

Martech

JANUARY 29, 2024

The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 “ Industry Update 2024 ” (gated resource). Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Nevertheless, 10 companies, mostly small, have entered the space since 2019. Why we care.

Forecasting 103

Forecasting Trends Resources Features 103

Martech

SEPTEMBER 6, 2023

This will launch in early 2024. AI Insights, which are analytics tools that use predictive AI to make recommendations and forecasts. AI-powered deal management and forecasting that enables sales teams to better prioritize efforts and predict outcomes.

Hubspot 120

Hubspot Marketing AI Forecasting CRM 120