Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. I asked him to describe more of the thinking behind his ROMI riff. First of all, what passes for ROMI is mostly B.S.

ROMI 79

ROMI Marketing Analytics Tools Paid Search Agency Work Management 79

Martech

AUGUST 14, 2024

Annual Strategic Alignment : At the start of each fiscal year: a) Align your martech capabilities with business, marketing, customer experience, and technology goals; b) Forecast technology needs based on growth projections; and c) Plan major upgrades, migrations or eliminations 7. Return on Marketing Investment (ROMI).

ROMI 96

ROMI Webinar Metrics Marketing Management Budget Programs 96

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. I asked him to describe more of the thinking behind his ROMI riff. First of all, what passes for ROMI is mostly B.S.

Marketing Analytics Tools 64

Marketing Analytics Tools ROMI ROI Paid Search Agency 64

Martech

JULY 26, 2024

When we discuss “company value,” we’re not referring to ROMI or campaign ROI but to the total company value reported in annual reports. Professional services companies such as consultancies have stripped CRM to its bare minimum, serving as a digital Rolodex with some modest sales forecasting. Processing.

Lead Ranking 105

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 105