ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. Many businesses are under utilising the value of a strong social media strategy or simply fail to appreciate its high potential. The importance of social media engagement.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. What is social shopping?

Peer-to-peer 107

Peer-to-peer Top of Funnel Paid Social Agency Tips 107

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Learn from the Pros

JULY 8, 2024

Navigating LinkedIn advertising can be challenging, especially with the rapid changes and evolving trends in B2B social media marketing. Whether you’re a seasoned marketer or just getting started, staying ahead requires understanding the latest updates and strategies. Is LinkedIn Good for B2B Advertising?

Linkedin 52

Linkedin Top of Funnel Advertisements Advertising 52

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. In fact, nearly 30% of major advertisers said they’re cutting their ad budgets in 2023. Let’s turn that around.

Cost per Lead 52

Cost per Lead Demand ROI CPL 52

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Social Media 102

Social Media Cost Per Click Cost Per Thousand ROAS 102

Sana Commerce

SEPTEMBER 13, 2023

You should ask yourself if what you want to achieve is worth working on and if it is in line with the vision and mission of your company. The web store wants to get 500 customers to create accounts within the next 6 months, implementing a paid social media strategy on Instagram and LinkedIn. Is it worth doing?

Allocation 52

Allocation SWOT B2B Sales Customer Satisfaction 52

Convert

MAY 24, 2022

Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. Forecasts suggest online sales could account for nearly half of all retail revenues by 2024.However, McKinsey & Company. When reinvesting heavily into your company.

eCommerce 52

eCommerce Lead Ranking Paid Search Agency Bundling 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing.

Social Media 104

Social Media Media Paid Social Agency Work Management 104

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Porch Group Media

SEPTEMBER 29, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast. The Porch Media Network. Property Insights.

First-Mover Advantage 52

First-Mover Advantage Network Marketing Terms and Conditions Segmentation 52

Single Grain

AUGUST 15, 2023

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. How can we calculate the value it brings to the business?

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency that have been around for 10+ years.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Paid Content 52

illumin

NOVEMBER 15, 2023

On October 30 2023 Meta announced a new paid Facebook and Instagram subscription option for users in the European Union, the EEA, and Switzerland. The social media giant will soon offer users this service as a way to opt-out of ads on Facebook and Instagram, so that Meta can be in compliance with recent EU regulations.

Facebook 97

Facebook Paid Social Agency Mobile Advertising Paid Search Agency 97

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This is part 3 of 3 of my growth marketing strategy series.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Salesforce Marketing Cloud

NOVEMBER 17, 2023

And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. How did the market get this massive and what changes are in store as technology and customer expectations evolve? Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. There are 2.6

eCommerce 59

eCommerce Work Management Marketing Management Merchandising 59