Meta advertising trends and priorities for 2024
illumin
JANUARY 16, 2024
eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025. per user, per hour by 2025.
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