Zoominfo

DECEMBER 20, 2024

Weve scoured the web, forums, reviews, and leaned on our own expertise to compile this list of top-performing sales acceleration platforms for your team to leverage in 2025 and beyond. It helps revenue teams build pipeline, deliver revenue, retain customers, and forecast accurately.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. The survey, conducted for Sprout Social by Lucid, questioned over 1,000 U.S.

Branding 113

Branding Brand Identity Forecasting Social Media 113

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. Providing predictive insights Beyond understanding the past, AI can forecast future outcomes. trillion USB sticks.

Marketing AI 102

Marketing AI Allocation ROAS Lead Ranking 102

Martech

AUGUST 1, 2024

Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1 The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year.

Paid Search Agency 115

Paid Search Agency Ads Ad brokers Forecasting 115

Biznology

SEPTEMBER 11, 2017

Massive job losses are forecast from AI, robotics, and automation. Automation will kill up to 47% of today’s jobs, according to a widely quoted Oxford forecast. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. economy is rigged.

Cable 169

Cable Class Mobile Advertising Amazon 169

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, according to newly-published forecast data. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S.

Newsletter 96

Newsletter Spending Linkedin B2B Marketing 96

Orange Owl Blog

DECEMBER 16, 2024

B2B Marketing Top 10 Email Marketing Predictions and Trends to Empower Your B2B Strategy in 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction: As 2025 approaches, email marketing remains a staple in the B2B marketer’s toolkit, but the strategies behind it are evolving rapidly.

Webinar Metrics 52

Webinar Metrics Email Marketing Trends B2B Marketing 52

Biznology

SEPTEMBER 18, 2017

Connected consumption will be the key force driving business strategies, product plans, designs, supply chain forecasting and management, distribution, delivery, and every user interaction during the use of products and services. Marketing will lead this new shared customer experience (CX) theme throughout the company.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Digital Marketing: Paid media, SEO/SEM, content marketing, email, and social media. What is marketing’s role here?

Marketing Budget Creation 80

Marketing Budget Creation Marketing Budget Planning Budget Programs 80

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers.

B2B 71

B2B Transparency Marketing Management Storytelling 71

sagefrog

JANUARY 8, 2025

Find more actionable tips in the 2025 B2B Marketing Mix Report. This approach demands more than just targeted ads or emails; it integrates personalization across content, social media, and even sales efforts. Teams will place even more emphasis on transparency in 2025 as well. Dont fall for this myth!

B2B Marketing 52

B2B Marketing Trends Paid Search Agency Allocation 52

illumin

AUGUST 6, 2024

Not only is it massively unpopular among creatives, art lovers, and readers, but it is rife with scandal as deepfake images continue to plague social media. And the predictive analytics market is thriving; it’s forecasted to grow into a $64 billion market by 2025. This AI can also analyze consumer behavior.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Forecasting 59

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 94

B2B Marketing Social Marketing Planning B2B 94

Sword and the Script | B2B

DECEMBER 17, 2024

Marketers expect their budget to grow between ~2% and 5% After a full year of trying to, like 2Pac once said, make a dollar out of 15 cents marketing leaders are optimistic that their budgets will grow, according to multiple surveys: 260 B2B and B2C marketing leads forecast budgets grow to 12.7%

Statistics 61

Statistics Work Management B2B Thought Leadership Marketing AI 61

Hubspot

NOVEMBER 4, 2019

According to Gartner and Grand View Research , worldwide CRM software revenue has increased year over year, expected to reach approximately $80 billion by 2025. For example, reps can contact prospects through channels including telephone, email, live chat, social media, and web forms. HubSpot CRM. Price: Free+. Price: $49+.

Work Management 94

Work Management Marketing Management Marketing Automation Services Software 94

ClickZ

JULY 26, 2019

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. to reach $165.7bn in 2019, making it the second-largest ad channel worldwide across 96 markets, as per WARC’s Adspend Forecast. Why mobile advertising?

Mobile Advertising 111

Mobile Advertising Paid Content Paid Search Agency Advertisements 111

ClickZ

JUNE 11, 2021

30-second summary: With regulatory movements legalizing cannabis in 16 states, the cannabis industry is now forecasted to surpass $100 billion by 2025. With 16 states legalizing cannabis for recreational as well medical use, the industry is poised to cross $100 billion in aggregate federal tax revenue by 2025.

Work Management 101

Work Management Marketing Management Advertising Agencies Paid Search Agency 101

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion by 2025. Let’s begin! billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Salesforce Marketing Cloud

JUNE 20, 2023

The amount of data generated globally will double every 12 hours by 2025. What it means for teams: Teams get ahead of the curve with business analytics, using it to help them create more accurate predictions, and make smarter decisions about resource planning, demand forecasting, risk assessment, and more.

Marketing AI 98

Marketing AI Lead Ranking Storytelling Privacy 98

SalesIntel

OCTOBER 31, 2024

With shifting market dynamics, rapid technological advancements, and heightened buyer expectations, accurate sales forecasting has become essential for navigating the path ahead. Here’s a look at five transformative trends that reshape Q4 sales forecasting – providing the insights needed to close the year strong.

Forecasting 40

Forecasting B2B Sales Allocation Trends 40

Hubspot

OCTOBER 1, 2021

We forecast a higher percentage of companies adopting CRMs for the first time in 2021. Social CRM keeps rising. What is social CRM? It's the integration of social media channels into CRM platforms. CRM is becoming interwoven with IoT technologies.

CRM 95

CRM Enterprise Management Trends Work Management 95

Hinge Marketing

APRIL 17, 2019

Social media marketing. Marketing automation works across multiple marketing channels, including your website, social media networks, and offline channels including direct mail. Global marketing automation software market, by enterprise size, 2014 – 2025 (USD Million). Forms, landing page, & microsite creation.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Marketing Automation Work Management 115

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. billion by 2025.

Statistics 65

Statistics Marketing Automation Services eCommerce Stats 65

Valasys

JUNE 12, 2019

A forecast from Deloitte Global for 2019 stated that 70% of the B2B companies will gain AI capabilities through cloud-based enterprise software. The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Single Grain

SEPTEMBER 16, 2022

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Companies such as Uber, Airbnb, Facebook, and other social media platforms arose during the web 2.0 Dive Deeper: 7 Ways to Leverage AI in Social Media Marketing.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Outgrow

FEBRUARY 28, 2024

The number of AI assistants will surpass the number of people in the world by 2024 with the number being forecasted to be 8.4 Nearly 100 million people are expected to work in the field of AI by 2025. The AI manufacturing industry is forecast to reach $68 billion by 2032. Will AI take over by 2025? from 2023 to 2030.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

Nearly 100 million people are expected to work in the field of AI by 2025. The number of AI assistants will surpass the number of people in the world by 2024 with the number being forecasted to be 8.4 The AI manufacturing industry is forecast to reach $68 billion by 2032. Will AI take over by 2025? from 2023 to 2030.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Top Rank Marketing

JULY 28, 2023

MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7 percent by 2025, while user growth rates were expected to generally slow for social platforms Facebook, Instagram, Snapchat, and TikTok, according to recently-released forecast data.

Twitter 54

Twitter B2B Marketing B2B Paid Search Agency 54

TrustRadius Marketing

FEBRUARY 3, 2022

Forecasting for 2025 expects a whopping $10.5 This includes how to identify potential phishing and social engineering scams, an ever-increasing threat in the age of social media. Keeping policies and best practices up to date. trillion in global costs due to malicious cyber activity.

Work Management 52

Work Management Enterprise Management Budget Programs Contingency Planning 52

Digilant

APRIL 16, 2024

For example, inside a subway car, digital screens can display a mix of news updates, weather forecasts, and ads. 2025 Projected Ad Spend: DOOH is becoming simpler, too. OOH ad spend and more than 30 percent of digital OOH ad spend in 2025. The global DOOH market is expected to reach a market size of $33.37 billion in 2026.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

APRIL 16, 2024

For example, inside a subway car, digital screens can display a mix of news updates, weather forecasts, and ads. 2025 Projected Ad Spend: DOOH is becoming simpler, too. OOH ad spend and more than 30 percent of digital OOH ad spend in 2025. The global DOOH market is expected to reach a market size of $33.37 billion in 2026.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Televerde

MARCH 29, 2022

Workforce optimization relies on software, trends, and forecasting to meet these demands. Customer relationship management (CRM) software tools bring all omnichannel customer communication into one convenient dashboard, whether it’s phone call logs, chat transcripts, emails, social media comments, etc.

Contacts 52

Contacts Work Management Optimization Budget Programs 52

Valasys

JUNE 24, 2024

According to a report by MarketsandMarkets, the AI in marketing market is expected to grow from $12 billion in 2020 to $40 billion by 2025, at a compound annual growth rate (CAGR) of 28.6%. AI can analyze customer data, such as browsing history, purchase behavior, and social media activity, to create detailed customer profiles.

Marketing AI 40

Marketing AI Customer Satisfaction Amazon Paid Search Agency 40

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. The data can be taken from anywhere, such as online directories, databases, social media activities, and other public records. AI delivers super-accurate sales forecasting. Image Source 6.

Marketing AI 69

Marketing AI Top of Funnel Lead Ranking Work Management 69

Single Grain

MAY 24, 2021

Promote Your Podcast on Social Media. Prepare an audience persona (like a buyer persona ), look at your competitors and see the kind of audience they have, scan social media communities, conduct surveys, and monitor comments to understand your target audience better. 10) Promote Your Podcast on Social Media.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98