Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Spending 143

Spending Analytics Work Management Marketing Management 143

Marketing Insider Group

MARCH 4, 2024

billion by 2026. You could position your ads to run alongside content like “The Top 20 Purses You Need This Spring” or “How to Accessorize With a Handbag.” According to a recent Global Industry Analysts Inc. study , contextual advertising around the world is expected to rise to $335.1 That’s a predicted 68% jump over a period of four years.

Advertising 195

Advertising Advertisements Case Studies Opt-out 195

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship.

Statistics 104

Statistics Planning Merchandising Paid Search Agency 104

Digilant

SEPTEMBER 10, 2024

Retail media has quickly become one of the fastest-growing segments in digital advertising, with the market projected to grow by 25% annually, reaching $100 billion by 2026​. However, despite its growth, several misconceptions persist about how retail media works and who can benefit from it.

Cost Per Thousand 59

Cost Per Thousand Media Funnel Advertising Enterprise Management 59

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S. podcast listeners now number 135 million, averaging 8.3

Advertising Agencies 83

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 83

Vidyard

NOVEMBER 16, 2021

trillion in new business revenue by 2026. in gains for every $1 Salesforce makes by 2026. Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Smartyads

JUNE 29, 2023

Programmatic advertising spending will hit the bar of $725 billion by 2026, highlighting its significance in digital marketing. Programmatic ads may come in many forms, including display, video, audio, native, connected TV (CTV) ads, digital out-of-home (DOOH), etc.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Examples 52

Contently

NOVEMBER 29, 2021

billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. “We Almost half the planet’s population uses social media. Social media management will be a $41.6

Social Media 200

Social Media Media Viral Marketing Class 200

illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Trends 52

Trends Privacy Advertising Agencies Forecasting 52

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Cable 112

Cable Multi-Channel Marketing Mix Newsletter 112

Martech

JUNE 3, 2024

States with data privacy laws not yet in effect STATE LAW TAKES EFFECT Oregon Oregon Consumer Data Protection Act 7/1/2024 Montana Montana Consumer Data Privacy Act 10/1/2024 Iowa Iowa Consumer Data Protection Act 1/1/2025 Delaware Delaware Personal Data Privacy Act 1/1/2025 New Hampshire New Hampshire Consumer Data Protection Act 1/1/2025 Texas Texas (..)

Privacy 118

Privacy Opt-out Privacy Policies Opt-in 118

Fuld & Company Blog

OCTOBER 3, 2024

Set to be operational by 2026, the project will produce 2,800 tons of green hydrogen annually. This 50:50 joint venture will involve the construction of a 25 MW electrolyzer powered by renewable electricity, which will support the decarbonization of BP’s refining operations.

Acquisitions 52

Acquisitions Cost Traffic Generation 52

illumin

OCTOBER 9, 2024

billion by 2026. Global revenue for CTV reached $25 billion that year, and forecasters predict this expansion to continue. Projections show CTV ad spending will reach almost $29.29 billion in 2024 and will climb to $36.86 The streaming market is booming. Streaming giants like Netflix and Amazon Prime aren’t new, but they are growing rapidly.

Advertising 59

Advertising Advertisements Paid Search Agency Amazon 59

illumin

APRIL 9, 2024

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. This isn’t a new phenomenon, but it is a growing one. The OTT market is estimated to grow to a value of $223.07

Advertising Agencies 105

Advertising Agencies Cable Advertising Advertisements 105

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Marketing AI 92

Marketing AI Work Management Marketing Management ROAS 92

Martech

MAY 10, 2024

AI and crypto mining are expected to double that consumption by 2026. In 2022, data centers used 460 terawatt-hours 2% of all global electricity usage, mostly driven by data centers and data center cooling, according to a new report from the International Energy Agency.

ROI 115

ROI Advertising Agencies Paid Search Agency Ad Frequency 115

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service.

Godaddy 86

Godaddy Enterprise Management Product Gartner 86

Vidyard

NOVEMBER 16, 2021

trillion in new business revenue by 2026. in gains for every $1 Salesforce makes by 2026. Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Seismic

AUGUST 8, 2024

Gartner predicts that by 2026, ‘ revenue enablement ’ will appear in 10% of all enablement job titles in the B2B sales market. In fact, Gartner estimates that “By 2026, 60% of enablement teams will be tasked with enabling all client-facing, revenue-generating roles.”

Marketing Analytics Tools 52

Marketing Analytics Tools Effectiveness Work Management Marketing & Strategy 52

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). In the U.S., programmatic digital display ad spending is projected to account for $115.23

Advertising Agencies 105

Advertising Agencies Paid Content Cost Per Thousand Advertising 105

Single Grain

MAY 24, 2023

Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. billion USD by 2026. Billion USD in 2026 ( Statista ) The U.S. billion USD by 2026. billion USD and 68.3%, respectively, by 2026. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S.

Statistics 52

Statistics Paid Content Advertising Advertisements 52

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Media 89

Media Allocation Advertising Agencies Network Marketing 89

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Marketing AI 129

Marketing AI Branding Brand Identity Digital Transformation 129

Martech

MAY 2, 2022

At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million the year before, according to eMarketer. That viewership will mean it is reaching one-fifth of all internet users.

Paid Search Agency 97

Paid Search Agency Ads Advertising Agencies Funnel Advertising 97

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Digital Transformation 83

Digital Transformation Paid Search Agency Advertising Agencies Planning 83

Salesforce Marketing Cloud

DECEMBER 14, 2022

Yet, this becomes more challenging as the amount of data created, captured, replicated, and consumed each year is expected to more than double by 2026. trillion in new business revenues worldwide by 2026. Responding to customer needs in real time is more critical than ever. million new jobs and $1.6

Peer-to-peer 98

Peer-to-peer Advertising Agencies Communities Efficiency 98

Salesforce Marketing Cloud

JULY 1, 2022

trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. A 2021 study from IDC found that the Salesforce ecosystem will create 9.3 million new jobs and $1.6

Peer-to-peer 98

Peer-to-peer Work Management Communities Curation 98

Launch Marketing

SEPTEMBER 20, 2023

Cybersecurity spending across the globe will reach $219 billion this year and is forecast to grow to $300 billion by 2026. Plus, 66% of CIOs plan to increase investment in 2023 and in years to come. This consistent rise in spending is continuing to create great opportunities for organizations with innovative cybersecurity solutions.

Content Marketing 110

Content Marketing Planning Privacy Case Studies 110

Acrolinx

AUGUST 5, 2024

Already in 2023, Gartner stated : “By 2026, more than 80% of enterprises will have used generative artificial intelligence (GenAI) application programming interfaces (APIs) or models, and/or deployed GenAI-enabled applications in production environments, up from less than 5% in 2023.”

Rules 93

Rules Guidelines Lead Ranking Peer-to-peer 93

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. In fact, global digital advertising and marketing are predicted to reach $786.2 The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.

Course 101

Course Paid Content Marketing Analytics Tools Work Management 101

Choozle

APRIL 18, 2023

billion by 2026. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion this year, and is forecasted to reach $931.34

Advertising Agencies 98

Advertising Agencies Advertising Advertisements Campaigns 98

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Marketing AI 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Marketing AI 52

Martech

MAY 23, 2023

Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026. Also, once one starts introducing an IT team (with time on its hands) and data scientists, one begins to think this is primarily an enterprise project. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 94

Marketing AI Branding Brand Identity Gartner 94

Salesforce Marketing Cloud

MARCH 23, 2023

In tech, specifically, women have largely been left out of opportunities and conversations.That reality, paired with our core value of Equality, has encouraged Salesforce’s work to change that — from our commitment to equal pay to our goal to reach 40% women-identifying and non-binary employees globally by the end of 2026.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Salesforce Marketing Cloud

JULY 6, 2021

billion by 2026. billion by 2026. They’d get randomly paired up with a more established person and would shadow them and/or have regular check-ins. The global market for mentoring software is expected to grow from $377 million in 2020 to $1.1 360iresearch. “It

Marketing AI 98

Marketing AI Work Management Paid Search Agency Marketing Management 98

QuanticMind

SEPTEMBER 21, 2023

a) 2025 b) 2026 c) 2027 Get the answer, along with a deep dive into how higher ed marketers can adjust to this changing landscape, right here. This week’s hot topic: Higher education. In what year will higher ed institutions likely see a significant enrollment drop off, caused by a US population shift during the Great Recession?

Marketing AI 52

Marketing AI Privacy Eye-Tracking Buzz 52