Martech

NOVEMBER 12, 2024

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

Marketing Analytics Tools 99

Marketing Analytics Tools Forecasting Marketing & Strategy Marketing Strategy 99

Zoominfo

OCTOBER 23, 2019

healthcare economy by 2026 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ). Key clinical health AI applications can potentially create $150 billion in annual savings for the U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Cable 116

Cable Multi-Channel Marketing Mix Newsletter 116

Martech

NOVEMBER 6, 2024

billion by 2026. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

Advertising Agencies 111

Advertising Agencies Advertisements Advertising Paid Search Agency 111

Kaon

FEBRUARY 28, 2019

Recently, Transparency Market Research, a research and advisory firm, released a report titled Augmented Reality (AR) in Manufacturing Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026 , in which Kaon Interactive is cited as a “major vendor providing AR solutions.”

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Trends 98

Trends Privacy Advertising Agencies Forecasting 98

Vidyard

NOVEMBER 16, 2021

trillion in new business revenue by 2026. in gains for every $1 Salesforce makes by 2026. Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Martech

JANUARY 16, 2025

This year it will be 14%; by 2026, its estimated to become over 17%. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. By 2020, it had grown to over 10%.

Marketing AI 96

Marketing AI Trust Marketing Planning Amazon 96

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Marketing AI 129

Marketing AI Branding Brand Identity Digital Transformation 129

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). In the U.S., programmatic digital display ad spending is projected to account for $115.23

Advertising Agencies 108

Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

Martech

JUNE 3, 2024

States with data privacy laws not yet in effect STATE LAW TAKES EFFECT Oregon Oregon Consumer Data Protection Act 7/1/2024 Montana Montana Consumer Data Privacy Act 10/1/2024 Iowa Iowa Consumer Data Protection Act 1/1/2025 Delaware Delaware Personal Data Privacy Act 1/1/2025 New Hampshire New Hampshire Consumer Data Protection Act 1/1/2025 Texas Texas (..)

Privacy 119

Privacy Opt-out Privacy Policies Opt-in 119

Martech

MAY 10, 2024

AI and crypto mining are expected to double that consumption by 2026. In 2022, data centers used 460 terawatt-hours 2% of all global electricity usage, mostly driven by data centers and data center cooling, according to a new report from the International Energy Agency.

ROI 119

ROI Advertising Agencies Paid Search Agency Ad Frequency 119

ViewPoint

SEPTEMBER 26, 2011

“ It's 2026.what If you use Facebook as a newswire, you'll never enjoy its full potential. The world's largest social network is all about creating conversation, and sometimes the simplest questions provoke the greatest response. what are your devices able to do? ” asked Intel this summer. More than 1,000 people told them.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Martech

MAY 2, 2022

At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million the year before, according to eMarketer. That viewership will mean it is reaching one-fifth of all internet users.

Paid Search Agency 97

Paid Search Agency Ads Advertising Agencies Funnel Advertising 97

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II.

Tools 104

Tools Paid Search Agency Marketing AI Marketing & Strategy 104

illumin

APRIL 9, 2024

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. This isn’t a new phenomenon, but it is a growing one. The OTT market is estimated to grow to a value of $223.07

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Salesforce Marketing Cloud

JULY 6, 2021

billion by 2026. billion by 2026. They’d get randomly paired up with a more established person and would shadow them and/or have regular check-ins. The global market for mentoring software is expected to grow from $377 million in 2020 to $1.1 360iresearch. “It

Marketing AI 98

Marketing AI Work Management Paid Search Agency Marketing Management 98

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Media 92

Media Allocation Advertising Agencies Network Marketing 92

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Work Management 75

Work Management Webinar Metrics Advertisements Advertising 75

chiefmartech

JANUARY 11, 2021

billion market by 2026. Data Bridge Market Research estimates sales intelligence will be a $4.89 billion market by 2027. And 360 Research Reports projects sales enablement will be a $3.08 Most of those estimates were calculated before the digital acceleration of 2020. I think we’ll see much larger numbers much sooner.

Sales Management 109

Sales Management Digital Marketing Funnels Touchpoints Top of Funnel 109

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. In fact, global digital advertising and marketing are predicted to reach $786.2 The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S. podcast listeners now number 135 million, averaging 8.3

Advertising Agencies 83

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 83

Salesforce Marketing Cloud

OCTOBER 14, 2021

trillion in new business revenues worldwide by 2026. new jobs by 2026. The customers, partners, and technology professionals that make up the Salesforce ecosystem are seeing endless growth and opportunity. According to a recent IDC report , the Salesforce ecosystem will create 9.3 million new jobs and 1.6 So what is a Trailblazer?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

Salesforce Marketing Cloud

JULY 1, 2022

trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. A 2021 study from IDC found that the Salesforce ecosystem will create 9.3 million new jobs and $1.6

Peer-to-peer 98

Peer-to-peer Work Management Communities Curation 98

Martech

JULY 30, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies.

Optimization 101

Optimization Marketing AI Generation User-Generated Content 101

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Digital Transformation 91

Digital Transformation Paid Search Agency Advertising Agencies Planning 91

Bannerflow

SEPTEMBER 7, 2020

A recent report highlights that globally iGaming is set to increase to be worth $160 billion by 2026. Why is knowing iGaming display advertising trends so important? Effective mobile display advertising is essential. Key reasons for this growth are the adoption of smartphones and greater accessibility for consumers.

Display 88

Display Advertisements Advertising Trends 88

Salesforce Marketing Cloud

DECEMBER 14, 2022

Yet, this becomes more challenging as the amount of data created, captured, replicated, and consumed each year is expected to more than double by 2026. trillion in new business revenues worldwide by 2026. Responding to customer needs in real time is more critical than ever. million new jobs and $1.6

Peer-to-peer 98

Peer-to-peer Advertising Agencies Communities Efficiency 98

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Marketing AI 93

Marketing AI Work Management Marketing Management ROAS 93

Zoominfo

AUGUST 12, 2018

healthcare economy by 2026 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ). Key clinical health AI applications can potentially create $150 billion in annual savings for the U.S.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. You may need to acquire data management technology that provides a means to manage the integrity and governance of your data.

Marketing Automation Services 92

Marketing Automation Services Optimization Marketing AI Work Management 92

Salesforce Marketing Cloud

APRIL 24, 2024

After all, larger enterprises have an average of 976 different applications running their business, and the amount of data created, captured, copied, and consumed is expected to more than double by 2026. Thanks to the power of zero copy data sharing, the looming data explosion will be a lot easier to enjoy.

Enterprise Management 124

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 124

ClearVoice

JUNE 17, 2019

In an encouraging and somewhat unexpected projection, the Bureau of Labor Statistics projects an 8% growth in employment for writers and authors from 2016-2026. The market for this type of writing is strong, and it crosses over from the writer/journalist side to the communications/PR side. What’s it like to work in content marketing.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service.

Godaddy 82

Godaddy Enterprise Management Product Gartner 82

Vidyard

NOVEMBER 16, 2021

trillion in new business revenue by 2026. in gains for every $1 Salesforce makes by 2026. Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Salesforce Marketing Cloud

MARCH 23, 2023

In tech, specifically, women have largely been left out of opportunities and conversations.That reality, paired with our core value of Equality, has encouraged Salesforce’s work to change that — from our commitment to equal pay to our goal to reach 40% women-identifying and non-binary employees globally by the end of 2026.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Launch Marketing

SEPTEMBER 20, 2023

Cybersecurity spending across the globe will reach $219 billion this year and is forecast to grow to $300 billion by 2026. Plus, 66% of CIOs plan to increase investment in 2023 and in years to come. This consistent rise in spending is continuing to create great opportunities for organizations with innovative cybersecurity solutions.

Content Marketing 108

Content Marketing Planning Privacy Case Studies 108