Martech

JANUARY 16, 2025

This year it will be 14%; by 2026, its estimated to become over 17%. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. By 2020, it had grown to over 10%.

Marketing AI 127

Marketing AI Trust Marketing Planning Amazon 127

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Digital Transformation 115

Digital Transformation Paid Search Agency Advertising Agencies Planning 115

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Marketing AI 140

Marketing AI Brand Identity Branding Digital Transformation 140

Navigate the Channel

APRIL 11, 2025

The following trade shows are ones that should be on your short list for 2025 and ones to keep on your radar for 2026. National Hardware Show Held each year in Las Vegas, Nevada, the next National Hardware Show will be in Spring 2026.

Trade Show 65

Trade Show Product Ad Building Conference 65

SendX

JUNE 8, 2022

billion by 2026. Crypto marketing solutions will grow from $4.9 billion to $67.4 That means stiffer competition and a more volatile customer base.

Campaigns 195

Campaigns Marketing 195

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Marketing AI 114

Marketing AI Work Management Marketing Management ROAS 114

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.” And the markets are responding as markets do to such news unkindly.

Marketing AI 103

Marketing AI Enterprise Management Trust Marketing Work Management 103

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. You may need to acquire data management technology that provides a means to manage the integrity and governance of your data.

Marketing Automation Services 111

Marketing Automation Services Optimization Work Management Marketing AI 111

Contently

APRIL 1, 2025

According to recent Gartner research published in January 2025, we’re looking at a 25% drop in traditional search engine use by 2026 and a 50% reduction in organic traffic by 2028. 2010s : User intent became the focus as Google got smarter about what people actually wanted. This isn’t just us theorizing. ChatGPT alone sees 2.63

Optimization 99

Optimization Enterprise Management Lead Ranking Comparison 99

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Paid Search Agency 110

Paid Search Agency Spending Ads Forecasting 110

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II.

Tools 123

Tools Paid Search Agency Marketing AI Marketing & Strategy 123

Martech

JULY 30, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies.

Optimization 112

Optimization Generation Marketing AI User-Generated Content 112

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. The roller coaster of the past few years has grown our dependence on email in more ways than we could have ever imagined.

Personalization 107

Personalization Trends Tagging Segmentation 107

CMSWire

MARCH 20, 2024

Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff. Continue reading.

Gartner 128

Gartner Traffic Google SEO 128

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Work Management 75

Work Management Webinar Metrics Advertisements Advertising 75

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Marketing AI 71

Marketing AI Allocation Paid Search Agency Multi-Touch Attribution 71

Choozle

JANUARY 7, 2025

Why the Programmatic Talent Gap Exists Several factors drive the shortage of skilled professionals in programmatic advertising: Unprecedented Growth in Programmatic Advertising: According to Statista, by 2026, a remarkable 86% of overall digital advertising revenue will come from programmatic ads, highlighting its growing dominance.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Marketing Management Allocation 94

Brandpoint

APRIL 12, 2023

What will the PR profession look like between now and the year 2026? The post Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession appeared first on Brandpoint. Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession.

Forecasting 62

Forecasting PR Public Relations Tactics 62

Salesforce Marketing Cloud

OCTOBER 2, 2024

According to Gartner, companies will go “all in” on AI-enabled PCs by 2026. Examples include PCs that feature neural processing units (NPUs) and applications capable of carrying out large-scale AI processes on local devices without the need for cloud connectivity.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Contently

NOVEMBER 29, 2021

billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. “We Almost half the planet’s population uses social media. Social media management will be a $41.6

Social Media 203

Social Media Media Viral Marketing Class 203

Martech

JANUARY 27, 2025

Its already a reality today that will become even more pervasive by early 2026. While this extends beyond GTM, it will be particularly visible there, revealing the networked causes and effects driving or hindering your business momentum. This is the power of genAI, analytical AI and causal AI working together.

Marketing Analytics Tools 96

Marketing Analytics Tools Lead Ranking Lead Scoring Peer-to-peer 96

chiefmartech

JANUARY 16, 2025

Any guesses as to what tech stacks will look like by January 2026? Anyway, I have barely scratched the surface of the wealth of data-validated insights about tech stacks in the Zylo report. I would highly recommend picking up a copy. It’s going to be a fascinating year ahead.

Enterprise Management 74

Enterprise Management Work Management Marketing Management API 74

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Spending 145

Spending Analytics Work Management Marketing Management 145

B2B Marketing Exchange

MARCH 11, 2025

If you missed out this year, dont worry: Well be heading to a brand-new location March 9-11, 2026 : T he beautiful Omni L a Costa Resort in Carlsbad, CA! Sign up for updates here and well let you know when registration officially opens!

B2B Marketing 59

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 59

Seismic

AUGUST 8, 2024

Gartner predicts that by 2026, ‘ revenue enablement ’ will appear in 10% of all enablement job titles in the B2B sales market. In fact, Gartner estimates that “By 2026, 60% of enablement teams will be tasked with enabling all client-facing, revenue-generating roles.”

Marketing Analytics Tools 52

Marketing Analytics Tools Effectiveness Work Management Marketing & Strategy 52

Marketing Insider Group

MARCH 4, 2024

billion by 2026. You could position your ads to run alongside content like “The Top 20 Purses You Need This Spring” or “How to Accessorize With a Handbag.” According to a recent Global Industry Analysts Inc. study , contextual advertising around the world is expected to rise to $335.1 That’s a predicted 68% jump over a period of four years.

Advertising 204

Advertising Advertisements Case Studies Opt-out 204

Zoominfo

OCTOBER 23, 2019

healthcare economy by 2026 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ). Key clinical health AI applications can potentially create $150 billion in annual savings for the U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Salesforce Marketing Cloud

MARCH 25, 2025

Gartner predicts that through 2026, organizations will abandon 60% of AI projects unsupported by AI-ready data. However, many organizations struggle with distrust and inconsistencies in data because business context is lacking and definitions are recreated for every report, dashboard, and AI analytics experience.

Gartner 78

Gartner Business Lead Ranking Classified Ads 78

B2BMarketing.net

FEBRUARY 10, 2025

by 2026, traditional search engine usage is expected to decline by 25%, as search marketing loses ground to AI chatbots and other virtual agents. Its only pointing to a human when its essential. Its assisting the human agent behind, [and] youre adding a lot more volume. Ive seen data [indicating] up to 50% lower acquisition cost.

Marketing AI 64

Marketing AI Efficiency B2B Marketing Paid Search Agency 64

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Cable 122

Cable Multi-Channel Marketing Mix Newsletter 122

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship.

Statistics 112

Statistics Planning Merchandising Paid Search Agency 112

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Marketing AI 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Marketing AI 52

Kaon

FEBRUARY 28, 2019

Recently, Transparency Market Research, a research and advisory firm, released a report titled Augmented Reality (AR) in Manufacturing Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026 , in which Kaon Interactive is cited as a “major vendor providing AR solutions.”

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Heinz Marketing

APRIL 2, 2025

Well be doing these events quarterly throughout 2025, so make sure to bookmark your questions related to GTM Orchestration, Customer-led Growth, and 2026 planning, and keep a look out for those invites coming to your inbox in the coming months. Want to chat? Email us for a free brainstorm session!

Webinar Metrics 56

Webinar Metrics Marketing Analytics Tools Work Management Marketing Management 56

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Media 115

Media Allocation Advertising Agencies Network Marketing 115

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S. podcast listeners now number 135 million, averaging 8.3

Advertising Agencies 107

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 107