The never-ending war against ad fraud
Martech
JUNE 26, 2024
Of course, suckering brands into buying programmatic inventory on sites with little or no engaging content is just one flavor of ad fraud and — although estimates of the scale of the problem differ — ad fraud is still eating up huge portions of media budgets. Domain spoofing : The impersonation of a high value domain.
122 
Let's personalize your content