SendX

JULY 4, 2024

Interactive gaming, or ‘iGaming’ for short, is not only a thriving industry, but it’s one that’s typified by blindingly rapid advancements in technology. These tech shifts impact the preferences of the player base, as well as the development and evolution of the regulatory structures needed to effectively manage the sector. As a result, operators are faced with the burden of continually adapting their marketing strategies to communicate with and engage with their players more effectively.

Marketing & Strategy 221

Marketing & Strategy Marketing Strategy Interactive Marketing Marketing 221

The Forward Observer

JULY 5, 2024

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson About the Book You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service.

Brand Identity 139

Brand Identity Branding Paid Search Agency Advertising Agencies 139

Webbiquity

JULY 1, 2024

Contributed post. Digital agencies, marketing-related or otherwise, have a world of opportunities at their fingertips. Unfortunately, many don’t know how to properly capitalize on these tactics. Image credit: Austin Distel on Unsplash Agency owners continually seek to add more clients, and hence more revenue, to their businesses. As stressful and difficult as this can be, there are ways to make it easier for yourself.

Paid Search Agency 145

Paid Search Agency Advertising Agencies Ad Agencies Case Study 145

Convince & Convert

JULY 2, 2024

89% of higher education marketers believe they have enough budget to meet their marketing goals. This is great news, but a number that high certainly surprised me when I first saw it. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. But I think there’s an important nuance here.

Peer-to-peer 131

Peer-to-peer Youtube Stats Marketing & Strategy 131

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Oktopost

JULY 2, 2024

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?

Intent Signal 116

Intent Signal Trust Marketing Communities Intent 116

Ahrefs

JULY 5, 2024

It works like this: Let’s dive in. There are many reasons SaaS companies should focus on SEO. These include: Some common SEO challenges include: Here are a few examples of enterprise SaaS companies doing SEO well.

SEO 94

SEO Examples Companies 94

Martech

JULY 3, 2024

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).

Work Management 103

Work Management Marketing Automation Services Marketing Management Vendors 103

Content Marketing Institute

JULY 3, 2024

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

Leads 94

Leads Lead Marketing Qualified Leads Content 94

SocialPilot

JULY 2, 2024

Do you have a personal brand on social media, and are you wondering how well it performs against your competition? Well, looking at numbers might not be the best way to go. You need robust insights that help you understand what you are doing well on social media, where you lack, what you could improve, and what challenges your competitors are presenting.

SWOT 93

SWOT Social Media Analysis Template 93

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Stevens & Tate

JULY 1, 2024

Welcome to our June 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News X Eliminated “Likes” Social media platform X has removed public “likes.” While users will still be able to see what posts they have liked, and they will be able to see what users liked their posts, they will not be able to look

Trends 85

Trends Budget Programs Amazon Paper 85

Ahrefs

JULY 5, 2024

The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective.

SEO 91

SEO Relevance 91

Martech

JULY 1, 2024

Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!

Landing Pages 107

Landing Pages Link Building Top of Funnel Organization 107

Hinge Marketing

JULY 2, 2024

We recently released the ninth edition of our annual High Growth Study, Government Contracting Edition. Today, we want to share a few highlights from the data. If you aren’t familiar with this study, Hinge looks at the industry’s approach to marketing from four angles: marketing & business development, strategy, talent and technology. We pay particular attention to the marketing habits of one group—those firms that consistently outperform their competitors.

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Trade Press Services

JULY 1, 2024

Consistent content development and distribution are essential to staying in touch with target audiences. Of course, when every brand has this goal, there’s a lot of content vying for the attention of prospects, clients, and other stakeholders. Between business and industry news during the workday and entertainment, media, and consumer content during their personal time, it’s easy for audiences to fall prey to content overload.

Burn Rate 73

Burn Rate Marketing & Strategy Content Click Rate 73

33Across

JULY 3, 2024

EMARKETER’s Q1 2024 update reports on findings from 33Across’ Q1 2024 Programmatic Cookie Alternative Trends Report, highlighting that the food and drink, and travel industry are the most. The post Q1 2024 Update: Which Industries Still Rely on Cookies the Most appeared first on 33Across.

Trends 62

Trends Media 62

Strategic-IC

JULY 3, 2024

GlobalSign’s ABM growth journey Who doesn’t love a hero origin story? Every hero has an origin story, and GlobalSign’s foray into Account-based Marketing (ABM) is no exception. Embarking on uncharted territory, the fledgling Marketing team was fuelled by bold visions and untested in the the world of ABM. Through perseverance and dedication, they began to transform their ABM aspirations into tangible outcomes.

Account Based Marketing 62

Account Based Marketing ABM Marketing Management B2B Thought Leadership 62

Martech

JULY 1, 2024

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.

Paid Search Agency 103

Paid Search Agency Ads Planning Act-On 103

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CopyBlogger

JULY 4, 2024

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.

Content Marketing 63

Content Marketing Content Marketing Effectiveness 63

Content Standard

JULY 1, 2024

A Content Disrupted podcast with Bernard Huang, founder at Clearscope. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search.

Top of Funnel 71

Top of Funnel SEO Lead Scoring Lead Ranking 71

Square 2 Marketing

JULY 2, 2024

Be honest: Are your email campaigns getting the mean-girl treatment? By that I mean you’re seeing fewer clicks, tanking open rates and more unsubscribes. I’m going to be honest, too: It’s not them, it’s you. Let’s shed that tired, dull, lockdown-sweatpants vibe and transform your B2B email marketing approach. Think of it as a free makeover. You’re welcome!

Email Marketing 68

Email Marketing B2B Marketing B2B Open Rate 68

Marketri

JULY 2, 2024

Ah, the world of content marketing – a landscape so vast and dynamic, it practically echoes the ecological marvels of our very own Mother Earth. Just when marketers thought they had it all figured out, along came generative AI, sprouting content left and right like, you guessed it, crab grass. Now, don’t get me wrong; I’m all for innovation and leveraging new technologies.

Content 62

Content B2B Sales Click Rate Opinions 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

JULY 1, 2024

You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).

Marketing Management 103

Marketing Management Privacy Lead Scoring Lead Ranking 103

B2B Marketing Exchange

JULY 1, 2024

Last week, we asked for your input on the top B2B marketing trends for 202 5 , and the B2B marketing community responded with clear conviction. After reviewing the results from our social media polls on LinkedIn , Instagram and X (formerly Twitter) , we are excited to reveal the trends that you believe will shape our industry in the coming year , and to share more about how these the winning theme will take shape at the B2B Marketing Exchange East conference in October.

Trends 69

Trends B2B Marketing B2B Marketing & Strategy 69

SmartBug Media

JULY 4, 2024

Highly anticipated online discounts and deals make Black Friday Cyber Monday (BFCM) the busiest shopping week of the year. Brands compete to attract shoppers and maintain margins. The biggest sales week of the year will be here before you know it! Although we’re in the heat of summer, e-commerce brands are already preparing for the year's busiest sales season.

Campaigns 59

Campaigns Urgency Marketing Ad Building Buzz 59

SocialPilot

JULY 1, 2024

Are you worried that your Facebook page is not driving qualified business leads or that your Facebook ad spends are not yielding good ROI? Well, it is time for a Facebook audit. Conducting a Facebook audit is an essential practice for ensuring that your Facebook business page remains effective, engaging, and aligned with your business goals. A thorough audit can help you identify key areas for improvement, optimize your content strategy, and give a push to your overall Facebook marketing.

Paid Content 67

Paid Content Template Facebook Ideal Customer Profiles 67

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Top Rank Marketing

JULY 1, 2024

In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some might lead you to believe, B2B influencers will expect more than brand exposure in exchange for their services. Unlike B2C influencer marketing, B2B agencies and brands often cannot offer products in exchange for their work — not because of any rules, but because their offerings are simply not meant for individual consumers.

Work Management 64

Work Management Marketing Management Terms and Conditions Budget Programs 64

Martech

JULY 2, 2024

To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management Budget Programs 96

illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. Here’s a snapshot of how AI is shaping today’s programmatic strategies. In the digital age, the integration of artificial intelligence (AI) into our lives is growing. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes.

Marketing AI 52

Marketing AI Advertising Agencies Advertisements Advertising 52