SendX
JUNE 27, 2024
In the fast-paced world of iGaming, the only constant is change. As new technologies emerge, innovative ideas take hold, and fresh approaches to player protection gain traction, the regulatory landscape is always evolving to keep pace.
Webbiquity
JULY 1, 2024
Contributed post. Digital agencies, marketing-related or otherwise, have a world of opportunities at their fingertips. Unfortunately, many don’t know how to properly capitalize on these tactics. Image credit: Austin Distel on Unsplash Agency owners continually seek to add more clients, and hence more revenue, to their businesses. As stressful and difficult as this can be, there are ways to make it easier for yourself.
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Marketing Insider Group
JUNE 24, 2024
Social media is more pervasive than ever, with nearly 5.1 billion people engaging on various platforms monthly. From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.
The Forward Observer
JUNE 28, 2024
The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury About the Book The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Act-On
JUNE 28, 2024
You’ve heard it before, right? The age-old advice, “If you’re appealing to everyone, you’re appealing to no one…” And it’s true. But even if you’ve carefully designed your ideal customer profiles, you can still go deeper in your targeting, helping your prospects feel known, understood, and aligned with your products and services. How? The answer is: audience segmentation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JUNE 25, 2024
Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.
Salesforce Marketing Cloud
JUNE 28, 2024
From MMLU to GLUE , the AI world suffers no dearth of LLM benchmarks. These important tools are designed to rigorously evaluate AI models like GPT-4 and Claude to determine which one generates more accurate outputs for a given task. Typically, that task revolves around something rather specific, like solving grade-school math problems, or coding in Python.
Martech
JUNE 28, 2024
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede
Ahrefs
JUNE 28, 2024
If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
JUNE 28, 2024
The best practices for rolling out top-tier content are always changing. That shouldn’t be a surprise, because the tech available to us—and the needs of the people we’re speaking to—is always in flux as well. The latest digital marketing trend, generative engine optimization (GEO), leverages AI to analyze what people want to read and deliver more relevant content to those people.
CMSWire
JUNE 25, 2024
Choosing the right content management system (CMS) for your business is a huge investment and risk. Here are 14 tips to make sure you choose the right one. Continue reading.
Inbox Insight
JUNE 28, 2024
B2B content syndication has emerged as a powerful strategy for businesses to amplify their reach, generate high-quality leads, and enhance brand awareness. With 46% of B2B marketers focusing on improving their content distribution channels, content syndication has become a crucial component of effective content marketing efforts. What is B2B content syndication?
Martech
JUNE 27, 2024
Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because running truly 1:1 campaigns at scale simply isn’t possible today for most organizations. In my March article , I unveiled a call to action to drive more truly personalized customer experiences.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ahrefs
JUNE 28, 2024
Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from search results.
ClearVoice
JUNE 24, 2024
As the adoption of AI-generate content grows, so do concerns about its ethical implications. When humans create content, it’s easily sourced through links, citations, and quotes. But AI uses other people’s content to learn while citing zero sources. So, does AI cross the boundary of plagiarism? Here’s what you need to know about using AI responsibly in content creation.
CMSWire
JUNE 26, 2024
How do you truly connect customer experience and employee experience? Marietta Silva-Allison lives that challenge day to day. Continue reading.
Full Circle Insights
JUNE 28, 2024
Marketing and sales collaboration is pivotal to drive growth and Salesforce offers a treasure trove of data that enhances this partnership.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Martech
JUNE 27, 2024
Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate will draw attention to the national political campaigns for another highly divisive election — which will make brands’ already tough situation even worse. By now marketers may feel like they’re trying to ride a pogo stick across a minefield.
Ahrefs
JUNE 27, 2024
They have a special place in content marketing and SEO history. They were among the early champions of inbound and content marketing and living proof that SEO is a great marketing tactic.
illumin
JUNE 25, 2024
Pride is here once again and so are some amazing ad campaigns. This year’s lineup has everything from classic rainbow imagery to heartfelt messages. If you find the time between events, take a look at this year’s stellar lineup. Pride exists for a reason LGBTQIA+ community members gather and celebrate this time of year for a reason. Pride wasn’t born out of a love to party, it was born out of a need to protest, to be visible, and to build acceptance.
CMSWire
JUNE 28, 2024
Think you know the marketing technology landscape? Some trends may surprise you. Continue reading.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
JUNE 28, 2024
Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now.
Martech
JUNE 25, 2024
The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.
Ahrefs
JUNE 28, 2024
Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are and how much money is at stake.
Visitor Queue
JUNE 28, 2024
80% of new leads never turn into sales, highlighting the need for companies to focus on attracting the right people at the right time. Understanding lead qualification can be the difference between a thriving business and one that struggles to convert interest into revenue. In this guide, we are going to go through how important […] The post What Is a Sales Qualified Lead (SQL) And How to Find Them appeared first on Visitor Queue Blog | Identify Website Traffic.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
CMSWire
JUNE 27, 2024
Risky business or smart strategy? Why bold marketing moves are winning in B2B. Continue reading.
Content Marketing Institute
JUNE 26, 2024
Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.
Martech
JUNE 26, 2024
We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. Their large teams mean more choices and more channels. But you can be tiny and still achieve mighty results with your events. We brought the receipts to prove it.
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