Marketing Insider Group

JUNE 25, 2024

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.

Marketing Automation Services 154

Marketing Automation Services Budget Programs Work Management Tools 154

SendX

JUNE 21, 2024

Affiliate marketing is familiar to most people who spend part of their lives online. It’s the basic term for digital marketers, while affiliate programs have probably targeted every casual Internet surfer. Whenever you come across messages like “this post contains affiliate links” or hear a YouTube blogger encouraging the audience to click the link in the video description, affiliate marketing campaigns have reached their objectives.

Email Campaigns 221

Email Campaigns Campaigns Email Marketing Blogger 221

Marketing Insider Group

JUNE 24, 2024

Social media is more pervasive than ever, with nearly 5.1 billion people engaging on various platforms monthly. From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.

Social Media 165

Social Media Media Privacy Paid Search Agency 165

The Forward Observer

JUNE 21, 2024

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher About the Book In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a spotlight on the power of AI, data, and analytics, featuring over 400 case studies that exemplify how companies are elevating the customer experienc

Marketing AI 139

Marketing AI Paid Search Agency Advertising Agencies Loyalty 139

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JUNE 21, 2024

In a ruthlessly competitive market, deep account knowledge can tip the scales between a stalled deal and a successful sale. Enter ZoomInfo Copilot , an AI-fueled sales tool that effortlessly summarizes the essential information for any account, giving sellers the ability to engage confidently and win more deals. Here’s how it works. The Power of AI-Generated Account Summaries ZoomInfo Copilot uses artificial intelligence to create comprehensive account summaries.

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Marketing AI Zoominfo Efficiency CRM 130

ClearVoice

JUNE 24, 2024

As the adoption of AI-generate content grows, so do concerns about its ethical implications. When humans create content, it’s easily sourced through links, citations, and quotes. But AI uses other people’s content to learn while citing zero sources. So, does AI cross the boundary of plagiarism? Here’s what you need to know about using AI responsibly in content creation.

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Genroe

JUNE 20, 2024

Discover effective bank customer retention strategies tailored to each stage of the customer life-cycle. Learn how to leverage customer feedback and personalization to keep your banking customers engaged, loyal, and satisfied. Explore the secrets of successful customer retention in the competitive world of banking. The post Effective Bank Customer Retention Strategies appeared first on Genroe | Customer Experience | Net Promoter Score.

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Zoominfo

JUNE 21, 2024

Prospects are increasingly inundated with email pitches, making it harder than ever to stand out. So how can sellers leverage the latest technology without sinking into inbox oblivion? ZoomInfo Copilot ’s cutting-edge AI Email Generation feature can help. Copilot automatically pulls relevant, timely data from the most accurate sources to write targeted, personalized emails that stand out from generic messages.

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Zoominfo Generation Outreach Response Rate 130

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.

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Marketing AI Enterprise Management Work Management Planning 102

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Televerde

JUNE 20, 2024

On a typical Monday morning, my lifelong friend from grade school, Cristie, had her usual hair appointment with her stylist, Edward. As they chatted about life, Cristie began to share a personal story that had been weighing on her mind. “Did I ever tell you about my friend?” Cristie began, her voice tinged with emotion. “She lost her way for a while but has now found her path and is living her best life.

Effectiveness 98

Effectiveness Fulfillment Communities Training 98

Only B2B

JUNE 26, 2024

Imagine if your sales team could focus exclusively on accounts that are ready to buy– eliminating wasting time and effort on qualifying prospects and instead nurturing leads that are more likely to convert. Sounds promising, doesn’t it? This is the promise of Account-Based Marketing (ABM). It’s a strategy that targets specific accounts with personalized campaigns.

Account Based Marketing 71

Account Based Marketing Lead Ranking Ideal Customer Profiles Lead Generation 71

Content Marketing Institute

JUNE 21, 2024

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

Advertising 92

Advertising Advertisements Storytelling Content 92

Zoominfo

JUNE 21, 2024

For sales teams, finding the right accounts to target is both critical for success and annoyingly tedious. ZoomInfo Copilot’s AI Account Prioritization feature addresses this challenge head-on, delivering the most relevant accounts directly to sales teams, enabling them to spend more time building relationships and closing deals. Cutting Through the Noise With Key Data Points ZoomInfo Copilot’s AI Account Prioritization feature works by spotlighting the accounts that matter most to each in

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Zoominfo Ideal Customer Profiles Intent Data Outreach 130

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

JUNE 24, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Marketing AI 100

Marketing AI Marketing & Strategy Customer Satisfaction Best Practices 100

SocialPilot

JUNE 25, 2024

Social media is changing rapidly, and staying ahead of this curve is essential for any brand looking to make an impact. One of the most effective ways is to create an inclusive Instagram marketing strategy that helps you hit the mark and achieve your business goals. However, with constantly changing algorithms and user behaviors, it’s essential to regularly update your Instagram strategy.

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Template Ideal Customer Profiles Advertising Benchmark Profiling 79

Engagio

JUNE 26, 2024

Learn how the new Demandbase and Gong integration enhances sales efficiency by reducing non-selling activities and optimizing your sales process.

DemandBase 77

DemandBase Efficiency Optimization Activities 77

Square 2 Marketing

JUNE 25, 2024

Every week I speak with roughly 10 CEOs, CMOs or marketing leads at companies ranging in size from $5 million to $500 million in revenue. Interestingly enough, almost all of them admit that they don’t have a strategy around the content they are creating. This is a big problem. Content for content’s sake is a waste of time, money and resources. Instead, you should be creating a content strategy that’s 100% based on what your prospects want to know, what they need to know and what questions they h

Marketing Prospects 78

Marketing Prospects Marketing Strategy Marketing & Strategy Content Marketing 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Zoominfo

JUNE 21, 2024

Engaging the right buyers at the right time is the key to success for any sales team. ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. Here’s how ZoomInfo Copilot alerts you to your most promising prospects when they generate high-value signals, allowing you to act fast and maximize your chances of success. 3 Key Features of the Personalized Target Account Digest

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Zoominfo Intent Signal Intent Sales Qualified Leads 130

Martech

JUNE 21, 2024

Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?

CRM 102

CRM Effectiveness Paid Search Agency Product 102

Oktopost

JUNE 23, 2024

A strong personal brand on LinkedIn not only helps you stand out as a thought leader but can also open doors for you in your career. In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the pow

Linkedin 75

Linkedin Personalization Brand Identity Branding 75

Marketri

JUNE 26, 2024

Investment banking firms that are serious about growth realize they can’t rely solely on referrals to generate the revenue boost they seek. They know that the industry is more competitive than ever (thank you, Internet) and many owners believe they can sell the business themselves. They also understand that selling a company is a highly emotional event for their prospective clients.

Practices 62

Practices Planning Best Practices Advertising Agencies 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Navigate the Channel

JUNE 25, 2024

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. The numbers are broken down by industry to make comparisons easier. In the second quarter, the overall average open rate for all industries was 34.46%. The click rate was 1.33% and the bounce rate was 10.09%.

Email Marketing 65

Email Marketing Planning Paid Search Agency B2B Thought Leadership 65

Zoominfo

JUNE 19, 2024

You’ve got a killer product, a clear value prop, loads of customer proof and an airtight list of good-fit prospects. Calling these leads should be a breeze — so why aren’t you connecting? Like it or not, even the most well-prepared sales rep can crash and burn by simply timing their cold calls wrong. Thankfully, there are data-driven insights that improve cold calling outcomes if you apply them.

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Cold Calling Burn Rate Zoominfo Best Practices 130

Martech

JUNE 25, 2024

Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been with the company almost 14 years. Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. In the midst of Pride Month, we spoke with him about being gay and out in the advertising and marketing tech space (interview edited for length and clarity).

Peer-to-peer 88

Peer-to-peer Advertising Agencies Merchandising Paid Search Agency 88

Hubspot

JUNE 23, 2024

In my experience, radio silence from a prospect is one of the worst experiences for a salesperson. When that happens to me, I like to use a breakup email to determine whether I should move on or if the sale can be saved. Specifically, I’ve found that breakup emails help close the communication loop because they either confirm that a prospect isn’t interested at the moment or give the person enough urgency to re-engage in our conversation.

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Template Enterprise Management Work Management Marketing Management 82

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

CopyBlogger

JUNE 21, 2024

Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry. Continue Reading The post A Beginner’s Guide To Social Media Personal Branding appeared first on Copyblogger.

Social Media 79

Social Media Personalization Brand Identity Branding 79

33Across

JUNE 25, 2024

33Across President Paul Bell shares insights on the future of AdTech in a new interview with Authority Magazine. Bell discusses 33Across' innovative solutions for addressability in a cookieless world, the transformative potential. The post Paul Bell of 33Across on The Future of Adtech appeared first on 33Across.

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BOP Design

JUNE 25, 2024

By now, you should be getting familiar with Google Analytics 4 (GA4) if you are measuring the traffic and visitor activity on your B2B website. We’ve been using and evaluating GA4 since 2022, but we know that it’s been a tough transition for many B2B marketers. Besides the universal truth that change is hard, the. The post An Overview of GA4 for B2B Marketers appeared first on Bop Design.

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