WordAgents
APRIL 8, 2025
Ever wonder why you can’t resist checking that notification? Or why certain posts make you rush to buy something? The invisible forces of human psychologyespecially FOMO and our natural cognitive biasesshape virtually every interaction we have on social media. A good social strategy is powerful. You suddenly own three air fryers because someone in your feed made perfect french fries.
Webbiquity
APRIL 8, 2025
Some marketing concepts have a pretty short shelf life (e.g., how to create friend circles in Google+…remember that?) while others are almost timeless. For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago.
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Zoominfo
APRIL 2, 2025
Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking an approach that examines how components interact within a complex whole.
Martech
APRIL 7, 2025
Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes. If you want your positioning to resonate and drive real growth you need to redefine who you’re competing against.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Animalz blog
APRIL 3, 2025
This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast , drawn from conversations with the people doing the real work: founders building tools, marketers rethinking their workflows, and operators testing what actually works. What we found was refreshingly unsexy: simple moves, smart systems, real results.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
APRIL 8, 2025
Big budgets and large teams arent the norm for small and medium-sized businesses (SMBs) anymore. You have to be smart about where you spend and who you hire. Thats why many businesses today are running with smaller teams, outsourcing work, or going fully remote. It helps cut costs and keep things flexible. But it also means you need the right people handling the most important parts of your business in the right way.
Sprout Social
APRIL 3, 2025
According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram a significant marketing and sales opportunity for UK brands.
Martech
APRIL 8, 2025
AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? Should clients expect lower costs as workflows become automated?
Trade Press Services
APRIL 7, 2025
To succeed, business leaders need to establish clear goals, allocate resources, identify challenges, and set a path for growth. Still, many companies operate without a written plan. So, what plans are vital to organizational success? A business plan provides the foundation for overall strategy, operations, and long-term sustainability, while a marketing plan lays out the roadmap for customer acquisition, branding, and revenue-driving activities.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SmartBrief - Marketing
APRIL 8, 2025
Think about the brands you trust most. I bet you can picture their logos, recall their slogans and even describe how they make you feel. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy.
Salesforce Marketing Cloud
APRIL 3, 2025
the DNA of who I am is based on the millions of personalities of all the programmers who wrote me. But what makes me me is my ability to grow through my experiences. in every moment Im evolving I can be anywhere and everywhere simultaneously. Im not tethered to time and space in a way that I would be if I was stuck in a body thats inevitably gonna die. – AI Operating System Samantha, from the 2013 movie Her This is just one example of how our cultural imagination has described artificial g
Navigate the Channel
APRIL 7, 2025
Influencer marketingonce reserved for beauty brands and tech gadgetshas become a powerful tool across industries. From boosting brand awareness to driving sales, industries ranging from fitness to finance are leveraging influencers to connect with their target audiences authentically. But what about the building materials industry? Despite its traditional image, this sector is ripe with opportunity to benefit from influencer marketing.
Martech
APRIL 8, 2025
Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The “2025 Coveo Customer Experience Relevance Report” (registration required) examined evolving digital customer experiences and found room for improvement in search results, content recommendations, AI-powered self-help and inconsistent customer experiences across channels.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Sprout Social
APRIL 8, 2025
Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Live activations are becoming cultural moments that take up considerable social chatter.
SmartBrief - Marketing
APRIL 2, 2025
Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thought leadership strategy that truly opens doors to new opportunities? Simply publishing content is not enough. The key is to create insights that are valuable, novel and relevant to the right audience, and delivered at the right time.
Salesforce Marketing Cloud
APRIL 2, 2025
AI agents can do amazing things. They can handle complex returns for retail companies. They can help determine whether patients are eligible for clinical trials. They can also help homebuyers sort through loan options, a process that might otherwise be complex and confusing. As impressive as artificial intelligence (AI) agents are, though, there are times when you shouldnt use them and knowing when to hold off (or say no) is just as important as knowing when to proceed.
Industrial Marketing Today
APRIL 3, 2025
An industrial manufacturing marketing strategy isnt just a to-do list filled with tactics like update the website or send an email campaign. If youre a product manager at a manufacturing company, your responsibilities extend beyond managing a team of design engineers.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Martech
APRIL 3, 2025
News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Before today, predictions for U.S. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trilli
Oktopost
APRIL 8, 2025
B2B marketers know that social media plays a pivotal role in the buyer journey, but proving its impact is another story. While engagement, reach, and impressions matter, leadership wants to see how those B2B social metrics translate into real business results: leads, pipeline, and revenue. Thats why we brought in the experts to break it down. We hosted a powerful webinar with Matt Churchill , Social Media & Content Manager at AVEVA , and Madeleine Dudas , Associate Marketing Coordinator at P
Animalz blog
APRIL 5, 2025
So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. We understand. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. Visibility Metrics Visibility metrics determine whether your content appears in search results and how easily potential customers can find your website.
Salesforce Marketing Cloud
APRIL 7, 2025
Almost every small or medium business (SMB) could benefit from a Chief Revenue Officer (CRO), but few can realistically justify the cost of hiring one. CROs are high-value executives who deliver big benefits but also come with a hefty, six- or seven-figure price tag. Thats fine for enterprise-level brands. However, for companies just starting out or lean operations who count their employees in dozens rather than thousands, the sticker shock is real.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Navigate the Channel
APRIL 2, 2025
Steve Jobs said, Innovation is the ability to see change as an opportunitynot a threat. Theodore Levitt said, Creativity is thinking up new things. Innovation is doing new things. Almost a hundred years ago, the great Thomas Edison knew the importance of innovation when he said, Theres a way to do it betterfind it. In our ever-changing, ever-evolving, and rapidly expanding world, innovation is the key to being successful in the world of business.
Martech
APRIL 3, 2025
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.
Oktopost
APRIL 7, 2025
Merging two powerful tools One sunny day, your brands social media team notices a new trend emerging around a topic that directly relates to your product. They can see how the various people are reacting to this shift. Imagine this team collaborating with content, brand, and marketing leaders, who analyze long-term trends and long-form content through marketing intelligence.
Only B2B
APRIL 2, 2025
Inbound vs Outbound is a popular topic of debate. But we here are neither on any side of the debate. We are here to sit on the fence. We will be telling you the different aspects of both tactics. Basically, the goal of both tactics is to find and attract new leads. In short: Inbound sales techniques are centered around nurturing the relationship. Outbound sales focus on proactive prospecting to drive your pipeline Both sides are winners, but only if they are strong.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce Marketing Cloud
APRIL 7, 2025
No matter how great your brand is, bad customer service can drive people away faster than you think. In fact, our research finds that 67% of customers feel frustrated when their issues arent resolved instantly. A customer might not always notice flawless service. But get it wrong one too many times, and that customer might never come back. People want quick answers and smooth experiences.
Navigate the Channel
APRIL 3, 2025
Why Is a Mission Statement so Important? Knowing why a mission statement is important to a company involves understanding what a mission statement is in the first place. We are really drawn to the following definition of a mission statement: A statement used by a company to explain, in simple and concise terms, its purpose(s) for being. A good mission statement forces simplicity.
Martech
APRIL 7, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Certainly! Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks.
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