Marketing Insider Group

DECEMBER 23, 2024

Investing in search engine optimization (SEO) gets your content in front of its intended audience. One aspect of SEO you might be overlooking, however, is page speed optimization. Your site has to load quickly to hold the reader’s attention. A fast-loading website keeps visitors engaged and boosts your search engine rankings. Equally important is mobile optimization, as Statista reports that nearly 60% of all global website visits are on mobile devices.

Optimization 130

Optimization SEO Lead Ranking Lead Scoring 130

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

Social Media 98

Social Media Marketing AI Media Webinar Metrics 98

Webbiquity

DECEMBER 19, 2024

Guest post by Richard Bufkin. Marketing a product or service costs money, and it is not always clear how beneficial a marketing campaign will be. Companies rely on a variety of metrics to help them see how sales and marketing produce financial benefits for the organization, whether the goal is to increase leads (which marketing controls) or sales (which relies on sales-marketing alignment ).

Cost per Lead 139

Cost per Lead Cost CPL Marketing Qualified Leads 139

Marketing Insider Group

DECEMBER 19, 2024

Small businesses have a few advantages over big corporations. Chief among them is their ability to build a warm, inviting community that customers and other organizations are excited to participate in. Just think about your local coffee shop where the cashier remembers your name and order. Or, imagine a little yarn store that hosts knit-together events every Saturday.

Small Business Marketing 130

Small Business Marketing Communities Tips Ad Building 130

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Weve scoured the web, forums, reviews, and leaned on our own expertise to compile this list of top-performing sales acceleration platforms for your team to leverage

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital adv

Advertising Agencies 94

Advertising Agencies Funnel Advertising Work Management Touchpoints 94

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Stevens & Tate

DECEMBER 24, 2024

AI is revolutionizing digital marketing, and Facebook Ad Manager, backed by Meta AI innovations, is at the forefront of this transformation. With advanced AI tools, Facebook is enabling B2B marketers to enhance campaign management, improve ad creative and achieve better results. This blog highlights the most impactful AI-powered features in Facebook Ad Manager and examines how these innovations are reshaping B2B advertising.

Budget Programs 77

Budget Programs Facebook Allocation B2B Marketing 77

CMSWire

DECEMBER 20, 2024

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their business objectives. Continue reading.

CMO 109

CMO Marketing Marketing Automation Services Business 109

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 76

Branding Brand Identity Effectiveness Content 76

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

Paid Search Agency 69

Paid Search Agency Marketing AI Marketing & Strategy Marketing Management 69

Marketri

DECEMBER 20, 2024

There’s something magical about holiday traditions. As we approach this festive season, I’ve been thinking about how the warmth of familiar customs mirrors something we strive for every day in marketing that feeling of connection, trust, and lasting impact. The Power of Tradition: More Than Just Custom You know that cozy feeling you get when your family pulls out the same old recipe card, slightly stained and worn at the edges?

Ad Building 62

Ad Building Planning Branding Brand Identity 62

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Leads who have shown genuine interest in your product or service form the foundation for future sales opportunities. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline. This post explains how to boost MQL volume by optimizing your top-of-funnel strategies.

Top of Funnel 57

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 57

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

CMSWire

DECEMBER 19, 2024

The evolution in sentiment analysis has arrived: the transformative potential of artificial intelligence in uncovering nuanced customer insights. Continue reading.

Analysis 97

Analysis Marketing & Strategy Marketing Strategy Marketing 97

Animalz blog

DECEMBER 19, 2024

Weve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, weve had plenty of opportunities to test new ideas before recommending them to clients. As we wrap up 2024, I want to share what’s worked well for us this year, so you can use these insights to inform your 2025 content strategy.

Content Marketing 57

Content Marketing Paid Search Agency Thought Leadership Marketing Budget Creation 57

Martech

DECEMBER 19, 2024

In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies. Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.

Marketing AI 69

Marketing AI Segmentation Allocation Planning 69

Ahrefs

DECEMBER 19, 2024

I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life on the internet. I want to find information in the fastest, most effortless way possible.

Best Practices 71

Best Practices Spending SEO 71

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Standard

DECEMBER 19, 2024

As 2024 draws to a close, one thing is clear: marketing is changing faster than ever. The last time we saw such a seismic shift was during the mobile revolution. Think back to the launch of the iPhone. It didn’t just introduce new technologyit redefined how we connect. Mobile-friendly websites, apps, and push notifications quickly became essential.

Marketing AI 59

Marketing AI Planning Content Marketing Content 59

CMSWire

DECEMBER 20, 2024

AI in financial services is transforming customer acquisition, enhancing personalization and driving growth at every stage of the sales funnel. Continue reading.

Acquisitions 75

Acquisitions Service Top of Funnel Personalization 75

Only B2B

DECEMBER 24, 2024

Cold call or emailwhich drives more sales? Well, to know this, you will want to understand the finer details of both. Fundamentally speaking, both cold calls and emails initiate the conversation. But the difference lies in tactics. Simply put, cold emails offer you scalability with personalization, while cold calls help you reach your prospects directly, building rapport.

Cold Calling 62

Cold Calling Top of Funnel Work Management CAN-SPAM 62

Martech

DECEMBER 20, 2024

Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.

Top of Funnel 69

Top of Funnel Digital Marketing Funnels Lead Ranking Lead Scoring 69

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

DECEMBER 22, 2024

Todays B2B marketers are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the power of data has never been more important. However, when it comes to understanding the types of insights we can gain from social media to demonstrate our impact on the business, we are only at the beginning. Thats why were excited to announce our powerful Business Intelligence (BI) integration with Looker Studio.

Social Media 62

Social Media Business Media API 62

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Step-by-Step Guide to Creating a Successful B2B Marketing Plan Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays dynamic B2B landscape, building a robust marketing plan is crucial for sustained success. As 2025 approaches, B2B businesses must strategically prepare to navigate evolving trends, technological advancements, and shifts in client expectations.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

CMSWire

DECEMBER 19, 2024

The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024. Continue reading.

Trends 75

Trends Advertising Channels Personalization Analytics 75

US Data Corporation

DECEMBER 23, 2024

In today's privacy-conscious landscape, first-party data collection has become one of the most valuable assets for businesses. Unlike third-party data, first-party data is collected directly from your customers, making it more accurate, reliable, and compliant with privacy laws like GDPR and CCPA. However, many marketers find the process intimidating or overly technical.

Privacy 52

Privacy Creativity Tips Marketing Strategy 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

DECEMBER 26, 2024

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.

Marketing & Strategy 69

Marketing & Strategy B2B Marketing 69

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn. LinkedIn stands out as a particularly effective channel for implementing ABM strategies.

Account Based Marketing 52

Account Based Marketing Paid Content Linkedin Ideal Customer Profiles 52

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. Unlike B2C, where decisions are often driven by emotion or impulse, B2B transactions involve multiple stakeholders, longer sales cycles, and larger financial commitments.

Ethics 52

Ethics Transparency Enterprise Management Work Management 52