Webbiquity
MARCH 11, 2025
In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.
Zoominfo
MARCH 13, 2025
Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.
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Marketing Insider Group
MARCH 10, 2025
Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention.
Navigate the Channel
MARCH 10, 2025
Much of today’s advertising has shifted from print to the digital realm, occupying the top, bottom, and sides of the web pages we browse daily. To stand out, digital ads need to be more than visually appealing; they must grab attention and entice users to click through. Crafting such ads is a blend of art and strategy. But there are fundamental, time-tested stepsincluding some emerging trendsthat even a beginner digital marketer can master when creating display ads that drive results.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
MARCH 10, 2025
AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
MARCH 12, 2025
We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.
Navigate the Channel
MARCH 10, 2025
For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales. For organizations with a smaller pool of high-value customers, this loss can be particularly damaging.
Zoominfo
MARCH 12, 2025
Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.
Martech
MARCH 11, 2025
Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Salesforce Marketing Cloud
MARCH 10, 2025
Did you know that you can use artificial intelligence (AI) to make your online store smarter by showing customers exactly what they want, right when they want it? Thats right, and now more than ever, small and midsize businesses (SMBs) have an opportunity to stay ahead of the competition with the power of AI. Our research shows that 78% of SMB leaders believe that AI will change their tech game.
Only B2B
MARCH 12, 2025
Are webinars just another passing trend in B2B marketing? Absolutely not. Webinars are not just populartheyre one of the most effective content formats in B2B marketing. With a single webinar, you can repurpose content into six different assets , making it a highly cost-effective strategy. And yes, webinars drive serious lead generation. 73% of B2B marketers and sales leaders say webinars help generate high-quality leads (Source: Content Marketing Institute ).
Navigate the Channel
MARCH 13, 2025
You might think the age-old debate of digital marketing vs. traditional marketing was born with the arrival of TikTok influencers. Nope. Marketers have been duking it out long before ROI became a dinner table buzzword. Everyone has an opinion, and everyones convinced theyre right. But guess what? Before digital marketers started flexing their analytics dashboards, some audacious souls were already breaking free from the predictable patterns of traditional advertising.
Stevens & Tate
MARCH 13, 2025
In the rapidly evolving world of digital marketing, email marketing remains a cornerstone of effective customer engagement. With the advent of artificial intelligence (AI), email marketing has transcended traditional practices , leveraging AI to revolutionize how businesses interact with customers throughout their journey. From initial awareness to loyal advocacy, AI-driven tools are transforming the email marketing customer journey by enhancing efficiency, personalization, and predictive capabi
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
MARCH 7, 2025
Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics. What are sessions in GA4? In GA4, how a session is categorized depends on the origin of the visit.
Lead Forensics
MARCH 11, 2025
What is Cold Calling Gamification? Cold calling gamification is an approach that turns routine calling tasks into energizing, game-like challenges. Instead of viewing each dial as a mundane checkpoint, your sales team competes to achieve mini-goals and unlock rewards, all while expanding their pipeline. By integrating elements such as points, badges, and leaderboards into everyday sales activities, managers can soon boost motivation and also spark healthy competition.
Marketri
MARCH 12, 2025
Engineering firms have historically operated on a seller-doer model, with the most experienced staff responsible for both drumming up new business and getting the work done. Many still rely mostly on networking and referrals, with little interest in proactive, strategic marketing. That approach might have worked for years, but it doesnt anymore. Theres too much competition for lucrative clients and projects.
Navigate the Channel
MARCH 7, 2025
Understanding the Marketing Mix The concept of the marketing mix is rooted in foundational marketing theory, originally created by Neil Borden and later simplified into the Four PsProduct, Price, Place, and Promotionby Jerome McCarthy. These elements help businesses make strategic marketing decisions. Over the years, experts like Philip Kotler and Seth Godin have further refined these concepts, adapting them to changing consumer behaviors.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Oktopost
MARCH 9, 2025
Marketing intelligence platforms: the future of B2B content strategy B2B marketers have more data than everbut are they making the most of it? Marketing teams track website visits, email engagement, and social media performance, but these metrics only tell part of the story. What about c ompetitor moves, industry trends, and customer sentiment ? Without this intelligence, content strategies are often based on guesswork instead of facts.
Martech
MARCH 12, 2025
Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi
SmartBrief - Marketing
MARCH 10, 2025
If history has taught us anything, theres nothing quite like widespread buzz to inspire an influx of dupes, and AI dupes are no exception. As far back as the Second Century BCE, growing demand for Greek sculptures among wealthy Romans led to a proliferation of replicas. Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always
Salesforce Marketing Cloud
MARCH 11, 2025
Artificial intelligence is poised to shake up much of what we know about software development , but as it turns out, agent lifecycle management, also known as agent development lifecycle (ADL), is fairly similar to traditional application lifecycle management (ALM). From ideation and configuration, to testing and deployment, the path to taking your agent from the drawing board to production will be familiar.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Thinkers360
MARCH 10, 2025
Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Careers for 2025. Congratulations to all our influencers on Careers who participated! Top 50 Global Thought Leaders and Influencers on Careers 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Launch Marketing
MARCH 12, 2025
Advertising is a staple of B2B marketing, driving measurable results for organizations. As buyer expectations and behavior change, new channels emerge and content preferences evolve, advertising must transform accordingly to continue to generate results. In this blog, we highlight key considerations for ensuring B2B advertising is effective, including goal setting, channels to use and how to be successful in each platform.
Martech
MARCH 10, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are attention spans really getting shorter? And how should marketers respond? Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.
Navigate the Channel
MARCH 12, 2025
B2B marketing strategies , tactics, and techniques revolve around attracting business decision-makers, generating leads, and nurturing those leads into paying customers. This is distinctly different from B2C marketing, in which businesses sell products and services directly to end users. Decisions are often easy and low risk and they can happen after just one encounter.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Orange Owl Blog
MARCH 7, 2025
B2B Marketing Pay-Per-Click (PPC) Advertising in B2B Marketing Orange Owl March 8, 2025 Share : Table of Contents Introduction Pay-Per-Click (PPC) advertising has become a crucial component of B2B marketing strategies in the fast-paced digital world. Unlike traditional marketing approaches, PPC allows businesses to precisely reach their target audience, ensuring that every dollar spent contributes to measurable results.
Hubspot
MARCH 10, 2025
I walked into the bank feeling confident about getting a loan to expand my business. I had my plan, financials, and a solid pitch ready. But the loan officer shook her head denied. The problem? My business credit score. I didnt even know I had one. A business credit score shows lenders, vendors, and insurers how dependable your business is. Factors like late vendor payments and limited credit activity were pulling my score down.
Trade Press Services
MARCH 10, 2025
Marketers and writers are always looking for ways to make their messages more compelling, memorable, and actionable. While subject lines , headlines , and calls to action get much of the attention, theres an often-overlooked secret weapon in marketing communication: the postscript (P.S.). This simple yet powerful element can significantly enhance engagement, reinforce key messages, and drive conversions.
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