B2B Digital Marketer

APRIL 1, 2021

Marketers do all kinds of activities in big campaigns, and sometimes they cost a lot of money without seeing a lot of results. You have to test it out first and find valuable data before you spend a huge amount of money. We test it, we get the data and then we improve upon it. Those are part of what we do as marketers.

Planning 52

Planning Work Management Marketing Management Business 52

B2B Digital Marketer

APRIL 8, 2021

03:24 – Ruben Ugarte’s background in data and B2B Digital Marketing. 08:26 – Accounts-based marketing. And, uh, so for me, um, that’s whole segmentation, uh, account based marketing, all, all of that is data driven. 04:54 – Impacts of the pandemic on data. Isn’t it?

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85